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Inspiration

The circular economy that never moves forward

A question for you. Don’t panic, its not one of those ‘which of these options’ quiz-check-button-traps. This is more rhetorical. I don’t expect you to decide how to answer right now. So, how much of your time is spent going...

Posted by: Richard
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Features

Will there ever be a 'normal' for the creative industries again?

If someone told us in February that society would pretty much stop in a month, we’d have called 999 on him. And yet, here we are. Learning new habits every day, revolutionising our rhythms, even taking advantage of this lockdown to either...

Posted by: Antonino Lupo
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Leaders

Five Essential COVID-19 Adaptive MarCom Tips, Week of 30 March

A month ago, the Center for Disease Control and Prevention’s Deputy News Media Branch Chief Benjamin Haynes issued his COVID-19 briefing update, reporting on the “very few cases” of Corona Virus in the U.S., and “no community...

Posted by: The Darnell Works Agency
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Leaders

What Happened To Your Salary?

Generating £10 million an hour, the creative industries in the UK are an engine of growth for the economy. We need your help to unveil how this booming industry felt about worth, satisfaction and gender equality in the past year in our annual...

Posted by: Creativepool
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Leaders

Is creativity a dirty word to Government?

by Magnus Shaw As the coalition continues to press citizens to find jobs, while simultaneously conspiring to reduce the opportunities available, jobseekers face further indignity. In recent weeks I've heard many opinion formers and politicians...

Posted by: Creativepool
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Features

Are we selling the benefits of graphic design hard enough?

by John Fountain. Here's something that I read this during the week and it impressed me so much that I thought I'd share it with you. Lord Smith, former Secretary of State for Culture, Media and Sport pointed out that - with 1% of the world's...

Posted by: Creativepool
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Workshop

Light at the End of the Tunnel

Written by Toby Thwaites, Director, Purple Consultancy - Specialists in creative recruitment Toby Thwaites and Paul Wood founded Purple in June 2000. Purple provides recruitment consultancy to advertising, design, integrated marketing, publishing,...

Posted by: Creativepool
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Features

Taxing. What we can learn from the Starbucks fiasco.

by Magnus Shaw. There's only one thing that surprises me about the Starbucks saga, and it isn't their reluctance to pay tax. As large corporations are only really answerable to shareholders, that is to be expected. No, it's the fact they thought...

Posted by: Creativepool
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Workshop

Opinions- Your move. Losing your job before it has even begun.

by Magnus Shaw Writing in The Drum this week, Phil Haselhurst describes how his determination to climb the career ladder brought him to grief. He had a decent job with an agency he liked - good team, lots of experience, satisfying work. But, not...

Posted by: Creativepool
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Workshop

Opinions - It's only natural. The American instinct for marketing.

by Magnus Shaw I'm in America. Staying in Kissimmee, Florida and genuinely delighted to see things looking a lot better. Last year I was alarmed at the number of boarded up stores and saddened by the prevalence of regular Americans soliciting money...

Posted by: Creativepool
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Inspiration

In debitage to ya!

Indebted to the lovely Radio4 people again, for bringing me to a form of the debtWord I’d never had come across (unearthed, perhaps. It is the preserve {lol} after all, of Archeologists.) Words this useful don’t come along too often, as debitage...

Posted by: Richard
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Features

Why celebrating the demise of HMV is barking.

by Magnus Shaw. First a clarification. One would think from the chatter across news outlets and social media that the HMV retail chain is in the process of locking the doors and boarding up its stores. It's isn't, but the news is not good. The...

Posted by: Creativepool
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Inspiration

The Indifference Economy

Strange times provoke strange thoughts - not helped when the news is a constant barrage of mixed messages about how we’re all going to be doing economically in the next few years - and what’s bothering me is what kind of an economy are we...

Posted by: Richard
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Leaders

Looking into the Creator Economy and its Communities

From Twitch to Snapchat, Patreon and OnlyFans, the creator economy has boomed in recent years and especially as the pandemic hit some content creators quite hard. For those less familiar with the term, the creator economy is that sector of the...

Posted by: Creativepool Editorial
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Leaders

Why data’s time will never run out in the hourglass economy

In almost all areas of the economy the middle ground is on the decline. In grocery, powerhouses Sainsbury’s, Morrisons and Asda have been assailed by discounters Aldi and Lidl. In fashion, social media is rendering luxury labels more...

Posted by: Creativepool Editorial
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Leaders

OMA and Bengler's Panda app disrupts the sharing economy

OMA has teamed up with creative studio Bengler to propose an app that allows workers being exploited by digital sharing platforms like Uber and Airbnb to fight back against their employers. On show as part of the Oslo Architecture Triennale 2016,...

Posted by: Creativepool Editorial
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Leaders

Leo Burnett examine the Sharing Economy

In a new study by Leo Burnett as part of their Humans Being series, the “Surprising and unspoken realities” of the sharing economy in America are revealed. The research, which has been collated in a report dubbed “The Sharing...

Posted by: Creativepool Editorial
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Features

Sustainable Packaging: How to Do It Right #SustainabilityMonth

How we package our goods and services is more important than you might think. The packaging, aside from serving the practical purpose of protecting the goods inside, is the first opportunity we have to get an idea of the brand. It’s an...

Posted by: Benjamin Hiorns
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Features

10 Brands That Kicked Off on TikTok and How They Did It #BrandMonth

Whether you like it or not (and that will probably depend very much on which side of 30 you find yourself) TikTok has been moulding consumer behaviour in its own impatient image for years now but for a lot of brands who saw the way the tide was...

Posted by: Benjamin Hiorns
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Industry

Catching flight with Wings The Agency #CompanySpotlight

For this week’s company spotlight, we sit down with Demian Campos, Founder and Chief Creative Officer at WINGS The Agency, an agency opened in the face of great adversity as the world pivoted to a remote working model during the pandemic. How...

Posted by: Creativepool Editorial
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Features

Creative Trends That Will Dominate 2024 #YearInReview

We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...

Posted by: Benjamin Hiorns
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Features

How will 2023 be remembered by creatives? #YearInReview

2023 will hardly be remembered as a banner year for may of us as the cost-of-living crisis started digging deeper and the political spectrum on both sides of the atlantic started to devolve into a cynical and hateful mess. For creatives from all...

Posted by: Benjamin Hiorns
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Industry

Social Media Trends of 2023 and 2024 #YearInReview

While much of the online discourse this year has surrounded the rise of AI and its increasing relevance, social media remains the engine that keeps the fires of the internet burning. Of course, AI will shape the future of social media but how and why...

Posted by: Benjamin Hiorns
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Features

The future of influencer marketing #YearInReview

Keith Foggan, Founder of social agency System, on what 2024 has in store for us across social media and digital marketing. Although many people think that influencer marketing is a relatively new phenomenon, borne out of the social media boom,...

Posted by: Benjamin Hiorns
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Leaders

#GettingToKnow Craft Founder Dan Crowder

Dan Crowder is Founder and Managing Director of design recruitment agency Craft. Based in Manchester, Dan founded Craft in 2014. With its network of the best creatives in the industry, the Craft ambition is simple: to enhance the studios, careers and...

Posted by: Creativepool Editorial
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Workshop

How to Deal with Abusive Clients in 10 Easy Steps #MentalHealthMonth

Anyone that’s been working within the creative industries for any significant length of time will probably have a few horror stories to share when it comes to being on the receiving end of an unwarranted torrent of abuse. We don’t like to...

Posted by: Benjamin Hiorns
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Industry

The future of the design industry?

Whether you’re already in the design industry or are a design student, you must have come across the news about government cuts within the arts sector. It’s been rumoured for a while, although right now, as we’re in the midst of it, there’s...

Posted by: Tony Clarkson

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