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Inspiration

How the Internet of Things is transforming transportation

Technology has become an essential part of modern life. It influences almost every aspect from work to entertainment. Additionally, the gadget you’re using to read this text can not only gather your data but use it to make decisions without...

Posted by: Liam Smith
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Leaders

Buttonjoy: Channel your frustration into action with new IoT buttons

Do you remember our Amazon Dash Button Hacks article from early last year? If so, you’ll recall how a bunch of clever innovators were, at the time, programming Amazon’s Dash Buttons to help them order pizza, build a panic button, and – in Ted...

Posted by: Kate Lewin
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Leaders

How the Internet of Things is making the world a better place

When Ericsson’s former CEO, Hans Vestburg, said in a 2010 presentation that the world would have 50 billion connected devices by 2020 (you can find a great list of the best 50 here), we all kinda knew The Internet of Things was headed somewhere...

Posted by: Kate Lewin
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Leaders

Mark Zuckerberg wants to be Iron Man

When you think of Mark Zuckerberg, you don't automatically think of Iron Man. Indeed, the only thing the Facebook CEO has in common with Tony Stark is his vast fortune, but he does have the means to create his very own digital butler. Yes, the JARVIS...

Posted by: Benjamin Hiorns
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Leaders

The Week in Tech

The Pirate bay rises from the ashes After almost two months of downtime following a raid on its servers in December last year, The Pirate Bay is officially back online. This is hardly surprising of course, given that there has been a timer counting...

Posted by: Creativepool Editorial
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Inspiration

What’s in a name? The subtle art of naming your brand #BrandMonth

Imagine if Apple was Pear or Coca-Cola was Cola-Coca. Would we still be celebrating them as some of the most popular brands in the world today? Of course, we have no way of knowing definitively but the sheer ubiquity of those names means it’s...

Posted by: Benjamin Hiorns
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Inspiration

#MemberSpotlight on freelance animator Peter Shaw

How did you get into the industry? From watching too many cartoons as a kid, honestly! As a teenager, I saved up for a Wacom tablet and started experimenting with making my own animation in Flash and Photoshop. Later, when I studied animation at the...

Posted by: Creativepool Editorial
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Features

A Brief History of Diversity in Advertising #DiversityMonth

Adland has not always been known as the bastion of diversity and inclusion it is today… mostly. Indeed, we only have to cast our minds back to the halcyon days of the Mad Men and the regrettable ads that now seem as outdated as blackface and...

Posted by: Benjamin Hiorns
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Inspiration

The Transmedia Opportunity for Games

Written by the Strategy team at Waste Creative. Marvel, DC, Star Wars, Barbie, Lego… we watch their movies and shows, read their comics, collect their merch and in many cases, play their video games. They’re the epitome of something called...

Posted by: Teodora Miscov
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Inspiration

Fellow creatives, here are five ways to start the year right

We’re three weeks into 2024, which means you have probably settled nicely into the new year and are making good progress with creative endeavours. Whether you’re busy with client work or broadening your horizons with personal projects, It’s...

Posted by: Novagram
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Inspiration

Alpro’s global redesign emphasises flavour #BehindTheBrand

According to research, the dairy alternatives market is worth $24 billion USD globally. With more and more brands to compete with, Alpro - a veteran of the category - has unveiled a global brand refresh from Elmwood London, which places a greater...

Posted by: Creativepool Editorial
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Workshop

Colgate redefines oral care for parents and children #BehindTheBrand

Colgate, the world’s most used oral care brand, has launched its new brand system to transform dental hygiene for children and parents. Thanks to an integrated approach by brand acceleration agency bluemarlin, Colgate is now ready to revitalise...

Posted by: Creativepool Editorial
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Features

Creative Resolutions for 2024 #YearInReview

As the year starts to wind down and we take stock of what we achieved (or didn’t achieve) over the last 12 months, it’s only natural to start asking what we’d have done differently if we could do it all over again. Well, thankfully...

Posted by: Benjamin Hiorns
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Inspiration

#MemberSpotlight on design director Wes Trumble

How did you get into the industry? Ever since I can remember art has always been my passion. Initially I studied a foundation course in Eastbourne which covered a broad range of subjects and then progressed onto a higher level course in Barnet....

Posted by: Creativepool Editorial
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Inspiration

Can a scent really make you more creative? #XmasGifts4Creatives

Can you really smell your way to success? Of course not, the very notion is frankly ridiculous. But that doesn’t mean we should overlook the importance of the humble human olfactory system. Smell, after all, plays a critical role in our daily...

Posted by: Benjamin Hiorns
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Industry

India's Emerging iGaming Scene

India, a nation with a passion for sports embedded in its cultural DNA, is witnessing a remarkable surge in its iGaming landscape, and sports betting is emerging as a major player in this digital renaissance. From the adrenaline rush of online...

Posted by: Creativepool Partner
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Inspiration

The Definitive Game Art Outsourcing Guide 2023

Game art outsourcing is an efficient way to flexibly increase the size and skills of your game development team. However, it’s a decision not to be taken lightly. Finding a partner who is both reliable and passionate about your game is essential...

Posted by: MLC (Magna Ludum Creatives)
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Inspiration

When Branding, Politics & Capitalism Collide

We live in a dangerously divided world where politics, branding, and capitalism continue to collide. Fueled by social media’s immediacy, vast reach, and influence, and a society stoked by activism, we’ve never been more socially...

Posted by: Lysle Wickersham
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Inspiration

Indeed make the world work better #BehindTheIdea 

Indeed, the global matching and hiring platform, recently unveiled its new “The World Can Work Better” brand vision with an international advertising campaign amplifying how better work leads to better lives. The campaign is the first...

Posted by: Creativepool Editorial
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New Trending Artworks in the Print Industry

The print industry has been transformed tremendously over the past few decades, and these changes have affected art and design. Smaller computers and the internet have especially caused drastic changes in the artworks sector. In the digital...

Posted by: Creativepool Partner
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Inspiration

Taking the Bulla Co by the horns | #CompanySpotlight

Bulla Co is an early-stage Gen Z influencer agency who have recently closed their six-figure pre-seed round. It’s been an exciting time for Bulla Co, as they’ve had a year of significant transformations and expansions. These upcoming...

Posted by: Creativepool Editorial
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Features

Top 10 Celebrity Brand Ambassadors of the 21st Century #MediaMonth

The symbiotic relationship between celebrities and brands is a time-honoured tradition that’s been going back hundreds of years. Indeed, as far back as the late 19th century, West End stage actress Lillie Langtry made a name for herself as the...

Posted by: Benjamin Hiorns
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Features

Global creative calendar: September 2023

Finding so many extraordinary offerings to showcase in this creative calendar edition is a wonderful feeling. You are sure to recognize many of the social engagements taking pop culture’s center stage. Even if you can't hit the road to learn new...

Posted by: The Darnell Works Agency
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Leaders

Raise Your Digital Creative Game - It’s Not A Gamble #FutureMonth

Josh Partridge, VP & Head of EMEA at Yahoo Advertising explains why advertisers must raise their digital creative game if they’re to attract customers. Internet nostalgia is a funny thing. We talk about digital transformation as if it’s...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Cos Mingides, Founding Partner at True

Tell us a bit about your role! Is there a “typical” day? To be honest, there isn’t a typical day. I split my time between working on the agency strategy and my role as Head of Effectiveness for our clients. It’s a strategic...

Posted by: Creativepool Editorial
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Inspiration

Tesco's incredibly ambitious Finest rebrand | #BehindTheBrand

Coley Porter Bell has embarked on a major packaging rebrand, telling the stories behind the food, and bringing consistency and clear navigation to over 1000 products for Tesco’s “Finest” range. This incredibly ambitious rebrand has...

Posted by: Creativepool Editorial
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Features

How AI Can Save Creatives Money Without Replacing Us | #MoneyMonth

If you’re a creative currently in the midst of an existential crisis; you’re not alone. On paper there should be nothing to worry about. After all, creativity is subjective and reactionary, while AI is objective and purely logical. Never...

Posted by: Benjamin Hiorns
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Inspiration

Going #BehindTheBrand with Team GB’s Maximalist Rebrand for Paris 2024

Team GB is the external facing brand owned and managed by the British Olympic Association. 100% commercially funded, its primary role is to unite, organise and prepare athletes from all Olympic sports, disciplines, and governing bodies as they...

Posted by: Creativepool Editorial
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Inspiration

AI won’t be taking your PR or comms job anytime soon | #MoneyMonth

AI has the potential to change our world beyond recognition. For example, the AI generated picture of the pope in the puffer jacket going viral looked pretty realistic - didn’t it? Or how about the images of Donald Trump being arrested in New...

Posted by: Creativepool Editorial

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