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Advertising

TMW Unlimited launches integrated arm TMW Interactive

TMW Unlimited has combined its Technology, Email, Business Analysis, User Experience and Project Management teams to form one integrated division called TMW Interactive. The new unit, sitting within the main agency, provides a silo-free approach to...

Posted by: Industry Updates
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Advertising

TMW Unlimited ask if technology is ruining holiday sex

To test the theory that an addiction to technology (smartphones particularly) is the reason sex on holidays often does't live up to the expectations of modern couples, Durex has launched a social experiment, devised by TMW Unlimited, which tears...

Posted by: Industry Updates
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Economy

TMW help crack down on anti-competitive Business Cartels

A campaign aimed at cracking down on cartels by encouraging people to report illegal cartel activity has been launched by the Competition & Markets Authority (CMA). This is the first ad campaign by the CMA; the government body responsible for...

Posted by: Industry Updates
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Advertising

Top 10 Account Wins of the Week

Karmarama - Philadelphia Philadelphia, the Mondelez power brand and category leader, has appointed Karmarama as their new lead creative agency across Europe, following a competitive pitch at the end of last year. Philadelphia tasked agencies to...

Posted by: Industry Updates
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Advertising

Top 10 Ads of the Week

TMW Unlimited - Impulse Impulse has launched a TV and online campaign for its new Why Not? fragrance starring Leanne Lim-Walker, a YouTube fashion blogger who embodies the brand's “Live Life on Impulse” personality. Impulse challenged...

Posted by: Benjamin Hiorns
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Advertising

Top 10 Hires of the Week

Ogilvy & Mather Ogilvy & Mather has appointed Gerald Lewis to the role of Worldwide Executive Creative Director for the Dove account. He will join Ogilvy immediately and report to Ogilvy’s Worldwide ECD for Unilever, Andre Laurentino. Lewis...

Posted by: Industry Updates
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Advertising

Top 10 Account Wins of the Week

Possible - Specsavers Specsavers has appointed Possible, the WPP digital creative agency, to handle digital service design. The agency pitched for the account in March, with the work previously handled by Biglight. Recently iProspect won Specsavers'...

Posted by: Industry Updates
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Advertising

The Prince’s Trust launches 40th Anniversary campaign

To celebrate its 40th Anniversary, The Prince’s Trust has launched a year-long campaign to reconnect with everyone who has been a part of the charity’s history. The aim of the #partofPT campaign is to galvanise The Prince’s Trust’s network of...

Posted by: Industry Updates
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Advertising

Durex caught vlogging off for new campaign

The last few years have thrown up a new kind of professional personality; the “YouTube celebrity.” These video bloggers (or “Vloggers”) make a living by posting short videos online that cover a range of topics from video games and films to...

Posted by: Industry Updates
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Advertising

Top 10 Hires of the Week

Odysseus Arms The San Francisco-based agency Odysseus Arms has added three new members to its creative team: Art Directors Luisa Betancourt and Jarrod Gustin; and Copywriter Clémence Pluche. Betancourt joins the agency from Eleven, where she...

Posted by: Industry Updates
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Advertising

Top 10 Ads of the Week

TMW Unlimited - Lynx TMW Unlimited has created a candid digital campaign for Lynx about what it means to be a man in 2017. The “Men In Progress” campaign comprises nine videos featuring a cross-section of British men talking honestly...

Posted by: Industry Updates
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Trends

Why can't your agency innovate?

Innovation continues to be the hot topic in businesses the world over. Last year I was fortunate enough to be asked to speak at the Spikes Asia Festival of Creativity in Singapore on the subject. The festival is a clear signpost of the growing...

Posted by: Marc Curtis
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Advertising

Top 10 Ads of the Week

Sell! Sell! - Racing Post Sell! Sell! has teamed up with Gas & Electric director Tom King, and Yellow Boat Music to create a brand new campaign for Racing Post. The quirky spots highlight the formidable expertise behind the brand that is the...

Posted by: Industry Updates
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Advertising

The Best Valentines Day Campaign's of 2017

Whilst most of us know deep down that Valentine's Day is little more than a reason for couples to buy more cards and chocolate for one another and for singletons to buy more beer, ad land continues to pull out the punches every year. 2017 is no...

Posted by: Industry Updates
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Advertising

Top 10 Hires of the Week

Cheil London Cheil has appointed Peter Zillig, a former Chief Executive of Havas Worldwide New York, as CEO of its London office. His appointment follows the resignation of Paul Hammersley, the chief executive of Cheil UK, in October 2016. Zillig,...

Posted by: Industry Updates
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Advertising

Top 10 Account Wins of the Week

Absolut Vodka has appointed BBH London as lead global creative agency following a review. Sid Lee formerly held creative duties on the account and is believed not to have participated in the review. BBH London’s first effort will be an...

Posted by: Industry Updates
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Events

Creative Debates: Agencies only talk about innovation

This year, Creativepool is back at Spikes Asia; the region's oldest and most prestigious festival of creativity, which has now grown into a glorious three-day celebration of inspiration and creative achievement and an unrivalled platform from which...

Posted by: Creativepool
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Advertising

Top 10 Hires of the Week

TMW Unlimited TMW Unlimited has poached SapientNitro Associate Creative director Jamie Coggans to work across its award-winning Unilever account. Coggans joins the agency in the same role and will be partnered with Jeff Bowerman, the Creative...

Posted by: Industry Updates
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Events

Watch the sunset on the Pool Party Cannes 2016

Wednesday 22nd June 2016, Creativepool co-hosted with Greenlight and friends from Creative Translation, Made For Digital and Ground Control the annual Pool Party Cannes event at Hotel Le Canberra. The exclusive evening invited industry leaders and...

Posted by: Creativepool
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Advertising

Agency of the Week: BBDO

Maltesers & AMV BBDO win Channel 4's £1 million Superhumans Wanted Prize Channel 4 has announced that Maltesers and AMV BBDO have won £1 million of the broadcaster’s commercial airtime, staked as part of its Superhumans Wanted...

Posted by: Industry Updates
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Advertising

Channel 4 announce shortlist for Superhumans Wanted initiative

Channel 4 has announced the final eight brands and advertising agencies shortlisted for its Superhumans Wanted initiative following almost 90 brands and agencies pitching campaign ideas featuring disability and disabled talent to win £1 million...

Posted by: Industry Updates
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News

The 2016 Annual Winners

It gives us great pleasure in announcing this years Annual winners! New this year we presented the limited edition gold books for the winners in each category. (On top of this we also print 15,000 other copies and distribute them across the globe,...

Posted by: Creativepool
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Advertising

Top 10 Account Wins of the Week

Zimmerman - Smokey Bones Within 30 days of breaking ties with Logan's Roadhouse, Zimmerman Advertising has announced its partnership with Smokey Bones Bar & Fire Grill, serving as the Florida-based chain's new Agency of Record. Smokey Bones is one...

Posted by: Industry Updates
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Advertising

Top 10 Hires of the Week

Publicis London Publicis London has hired Grey’s multi-award winning deputy executive creative director Dave Monk as its new ECD. He will bring a creative force and internationally recognised talent to the agency that will play a key role in...

Posted by: Industry Updates
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Advertising

Virgin Trains unite East and West for the first time

Virgin Trains is uniting its East and West Coast rail franchises for the first time ever in a combined integrated campaign that aims to use subtle wit and humour to help the brand become one of the best loved in the UK. The “Be Bound for...

Posted by: Industry Updates
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Advertising

Top 10 Hires of the Week

Digitas LBi DigitasLBi has promoted creative strategy director Nic Howell to the role of head of creative strategy. The promotion follows the announcement that former DigitasLBi creative strategy head Ed Beard is to become chief strategy officer at...

Posted by: Industry Updates
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Technology

Visions in VR: Is the VR boom over before it started?

It would, perhaps, be unfair to say that the VR bubble has burst, because from where I'm sitting, it looks as though the bubble has barely left the niche market that spawned it. Yet, with so many headsets now sat gathering dust in closets and display...

Posted by: Benjamin Hiorns
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Advertising

Top 10 Hires of the Week

Leo Burnett London Leo Burnett London has appointed Daniel Evans as Creative Director to bolster its creative output. Evans, a digitally-led creative who has built a strong reputation across all disciplines, joins from We Are Social, where he was...

Posted by: Industry Updates
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Advertising

Top 10 Ads of the Week

TBWA/RRAD - Amnesty International Current political tensions have led to Arabs and Muslims being mistreated at airports in the USA and Europe because of their passports. Behind this, there is a strong misconception that all Arabs and Muslims are...

Posted by: Industry Updates

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