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Wieden + Kennedy supports the LGBTQA community and pilots

Wieden + Kennedy New York launched a couple of wilfully eclectic, but equally inspiring campaigns this week. First off, their social media & outdoor campaign for the Equinox gym launched with bespoke murals by Los Angeles based artist and designer...

Posted by: Creativepool Editorial
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Agency of the Week: Wieden+Kennedy London

Are you a soft mint or a strong mint? In a bizarre, but hilarious new campaign for Trebor by Wieden+Kennedy London, viewers are being encourages to “Choose their Trebor.” The campaign highlights people’s affinity to Trebor’s incredibly minty...

Posted by: Creativepool Editorial
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Wieden + Kennedy make Colleen DeCourcy a partner

Wieden + Kennedy's global co-executive creative director, Colleen DeCourcy, has recently been made partner at the agency after just 15 months. As a partner, she will join a select group of 11, which also includes president Dave Luhr, executive...

Posted by: Benjamin Hiorns
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There's a new Colonel Sanders in town and he's hilarious

Until this morning, I honestly had no idea that Colonel Sanders didn’t create the now globally ubiquitous KFC brand until he was 65 years old. That’s pretty bloody inspiring if you ask me. My dad’s 63 and his idea of a colossal...

Posted by: Benjamin Hiorns
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Angry Birds 2 gets bigger, badder, birdier

Whilst it probably won’t go down in history as one of the very best video games of all time, Angry Birds is arguably one of the most important and influential, especially of recent years. Indeed, years before it was dethroned by the godawful...

Posted by: Benjamin Hiorns
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Account Wins of the Week

Havas Media – Ubisoft Havas Media has been named as the media agency for video game publishers Ubisoft, with a contract spanning across 17 countries in Europe and Australia, which will incorporate Havas Media's full range of media, digital and...

Posted by: Creativepool Editorial
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Three and W+K mount a Fluffy Revolution

This summer, mobile network Three is looking to shake up the industry in a big way by rallying the British public to unite against typical network gripes, with a little help from Jim Henson's Creature Shop! The new “Make It Right”...

Posted by: Creativepool Editorial
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Let Nyan Cat teach you about airplane safety

Internet memes are rarely seen as high culture. Indeed, they're rarely seen as even legitimate forms of entertainment, instead being little more than placeholders used by Facebook trolls with no original thoughts and little inclination to develop...

Posted by: Benjamin Hiorns
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Leaders

Hires of the Week

Havas Worldwide Havas Worldwide has announced Coral Garvey as head of art for the New York office. In her new role, Coral will collaborate with senior leadership across the agency's portfolio to ensure Havas' creative offering is best in class....

Posted by: Creativepool Editorial
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BBH say you can win 50 years of KFC

Finger licking fast-food chicken brand KFC is celebrating 50 years in the UK with a series of campaigns created by BBH London. The work will span the whole year, beginning with the multichannel “Families” campaign that launches today....

Posted by: Creativepool Editorial
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The Best 2015 Super Bowl Campaigns (PART 1)

I won't even pretend to understand American Football. To my eyes it's all a bit of a mess, like a collision between a game of Rugby and a game of Chess, without the passion of the former and the brains of the latter. The Super Bowl, however, is an...

Posted by: Benjamin Hiorns
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Leaders

Ads of the Week: Wieden+Kennedy, BETC, Uncommon and more

Three - #PhonesAreGood If it weren’t for your mobile how would you find love lounging on the sofa? Buy new shoes sitting on the toilet? Or get a pizza stonebaked, seasoned and delivered to your door at the drop of a thumb? This ad from...

Posted by: Creativepool Editorial
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Wieden+Kennedy celebrate a year of Pokémon Go

It might not seem like it, it's been almost a year since the international phenomenon that was Pokémon Go made its debut. Whilst the numbers of Pokémon players has dwindled significantly in recent months, the game still rides high on both the Apple...

Posted by: Creativepool Editorial
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Wieden+Kennedy unveil Equinox LGBTQAlphabet

Lifestyle brand Equinox has unveiled “LGBTQAlphabet: Six Letters Will Never Be Enough,” a short film that expands the definition of “LGBTQA” into a full alphabet with 26 distinct opportunities to proudly communicate who you...

Posted by: Creativepool Editorial
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Wieden+Kennedy bring Bud Light to the UK in a big way

I'm known amongst my friends as something of a 'beer snob' that won't settle for a sub par lager on a night out. Indeed, I genuinely struggle at large events (concerts, trade shows, festivals etc) to swallow my pride and chug the generic swill on tap...

Posted by: Benjamin Hiorns
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Leaders

Wieden+Kennedy create AI spokesperson for Soylent

Health food producer Soylent has partnered with Wieden+Kennedy for overall brand development, marketing strategy and product campaigns, with the agency celebrating this new partnership by treating the brand to a genuine first for the category; an AI...

Posted by: Creativepool Editorial
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Wieden+Kennedy London and Stedhead put a modern spin on the tarot card

Wieden+Kennedy London has teamed up with the artist Stedhead to create a playful contemporary twist on traditional tarot cards. Each card has been redesigned to be relevant to today's first world problems. Since the late 18th century, Tarot cards...

Posted by: Creativepool Editorial
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Wieden+Kennedy and CP+B publicly call out Donald Trump's BS

As we enter the final two weeks of the campaign for the presidency of the United States, we’re also hitting the bottom of the barrel with creative agency projects, which have, by and large, been overwhelmingly tilted against Donald Trump. And with...

Posted by: Creativepool Editorial
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Wieden+Kennedy prepares for the future with major corporate restructuring

Wieden+Kennedy, one of the largest and most prominent independent advertising agencies in the world, has announced a strategic shift in its organisational structure, including a new global stakeholder group, and a new leadership team to oversee the...

Posted by: Creativepool Editorial
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Wieden+Kennedy London join the Honeycomb hive

Honeycomb has announced its latest major agency client in the shape of Wieden+Kennedy London, who will be using the new revolutionary delivering platform to broadcast their video advertising across the UK and Ireland. The transparent and...

Posted by: Creativepool Editorial
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Agency of the Week: Wieden+Kennedy

Follow their passions for Booking.com To kick off its new integrated brand campaign, Booking.com has released the new “Food Lovers” TVC by Wieden+Kennedy Tokyo. The 30-second and 15-second launch TVC, “Food Lovers,” features...

Posted by: Creativepool Editorial
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Wieden+Kennedy take us on a 360 tour of some Tiny Kitchens

“No kitchen too small for a dishwasher.” That’s the mantra Finish is working from with its new digital platform, produced in collaboration with Bosch. The platform in question is a fully immersive 360 degree experience that takes...

Posted by: Creativepool Editorial
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Wieden+Kennedy show us how to live with Corona

“This is Living”, the latest campaign for Corona by Wieden+Kennedy, is a gloriously romantic campaign that taps into a universal desire for freedom that the brand hopes will inspire people to go outside and live more “Moments that...

Posted by: Creativepool Editorial
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Agency of the Week: Wieden+Kennedy

Sparking Brilliance Spark Brilliance ft. Blaise Matuidi Wieden+Kennedy Amsterdam unveiled two new campaigns for Nike's “Spark Brilliance” global football positioning recently. The brand's believes that brilliant football is contagious,...

Posted by: Creativepool Editorial
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Wieden+Kennedy London paint the town yellow for Arla

Arla unveiled a colourful new TV this week ad as part of a new £7 million campaign to launch Arla Best of Both (BOB); the UK’s first fat-free skimmed milk that aims to match the taste of semi-skimmed. BOB is packaged with a distinctive...

Posted by: Creativepool Editorial
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Leaders

Wieden+Kennedy bring The Kennedys to London

The creative accelerator program spearheaded by Wieden+Kennedy Amsterdam is expanding to the agency’s London office for the successful program’s sixth year. Operating for the past five years solely in Amsterdam, The Kennedys brings...

Posted by: Creativepool Editorial
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Leaders

Agency of the Week: Wieden+Kennedy

Translating New Year resolutions for Booking.com Booking.com recently revealed the “Best 2016 Ever” campaign from Wieden+Kennedy Amsterdam, which encourages people to turn their (most likely) doomed New Year’s resolutions into...

Posted by: Creativepool Editorial
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Leaders

Wieden + Kennedy wants us to give a fuck this Christmas

I've never had a problem with profanity. I believe it was Stephen Fry who said “... “It's now very common to hear people say, 'I'm rather offended by that.' As if that gives them certain rights. It's actually nothing more... than a...

Posted by: Benjamin Hiorns
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Leaders

Agency of the Week: Wieden+Kennedy

More Old Spice guys is never a bad thing Last month, Wieden+Kennedy Portland and Old Spice gave even more Isaiah Mustafa and Terry Crews, otherwise known as “The Old Spice Guys.” Whereas before the two men appeared in their own separate...

Posted by: Creativepool Editorial
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Wieden + Kennedy take Weight Watchers account from McCann Erickson

Though world renowned weight loss brand Weight Watchers have been with McCann Erickson New York for seven years now, it was announced late last week that their advertising business will now be covered by Widen + Kennedy, the independently owned,...

Posted by: Benjamin Hiorns

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