Displaying 1 - 36 of 285 results
Whilst the concept behind North Korean dictator Kim Jong Un is genuinely terrifying; a real-life King Joffrey with a god complex born of indoctrinated power and a revolving cabal of yes men, the man himself is rife for parody. One of my favourite...
Posted by: Benjamin Hiorns
by Ashley Morrison But not just any sort of fight. LinkedIn doesn't provide a sort of Brad Pitt / Edward Norton-inspired forum or portal where the first rule about Online Fight Club is that you don't talk about Online Fight Club. (Sorry if you...
Posted by: Creativepool
If you happen to have read any of my earlier posts, or you know me personally, you will know I am not a fan of Twitter at all. They have spent years playing catch up to the big social giants because they changed their channel around way too much, and...
Posted by:
Jason Foo Disruption is not the holy grail, businesses need meaningful purpose to future proof themselves. This is what Jason Foo, the CEO of BBD Perfect Storm, told delegates at the Dublin Tech Summit earlier today. “Relying on tech as your...
Posted by: Creativepool Editorial
Snapchat unveil video shooting sunglasses and rebrands as Snap Inc The social media app giants over at Snapchat have ventured into product design by launching a pair sunglasses that also take videos. The product, which feels for all the love in the...
Posted by: Benjamin Hiorns
Last week, I posted one of my most successful blogs this year. "Top 10 worst corporate phrases" was for all you folk out there who hate ugly jargon such as “reach out”, “touch base” and “push the envelope”. You...
Posted by: Ashley Morrison
Apple sell out. Again. A big week for Apple saw the company's mega-hyped Apple Watch sell out of its pre-order stock in a matter of hours. US pre-orders for the device kicked off on Friday morning, and by the afternoon, Apple released a statement...
Posted by: Creativepool Editorial
Hello and happy new diet to you. No? Happy new gym membership, maybe. Not that either? Happy new I’m-only-drinking-alcohol-at-the-weekend. Getting warmer? Or perhaps the number one aim in the Land of You is get a happy new job. If so, good...
Posted by: Ashley Morrison
Though Facebook has already monopolised the social media market when it comes to our personal lives, it appears Mark Zuckerberg isn't content on stopping there. Sources familiar with the matter have hinted liberally at Facebook's plans to build a...
Posted by: Benjamin Hiorns
If you’re anything like me, you’ll belong to quite a lot of LinkedIn groups that are relevant to your area of work. For me, a lot of these are copywriting-specific groups, but I also belong to others to do with subjects like SEO, social...
Posted by: Ashley Morrison
Heralding from the age of creative recruitment, where leads and sales were championed through the art of face to face meetings, the closing phone calls and the golden age old rolodex of contacts, ok, I’m not that old, to embrace the wonders or...
Posted by: Neale@CP Ricotti
Last week I wrote a piece for Creativepool, suggesting the role of the copywriter had become sidelined to the extent that designers were now the 'creatives'. I also wondered whether this wasn't just an attack of paranoia. Well, it wasn't. The column...
Posted by: Magnus Shaw
by Ashley Morrison Last week was a big week for Creativepool: after months and months in the making, the new Creativepool website went live. So to crown its first full week of existence, we have the first ever interview with Michael Tomes,...
Posted by: Creativepool
by Magnus Shaw I'm a member of a few groups on career networking site LinkedIn. Indeed, you may be reading this article via that very site. Much like Facebook, I'm probably not using every aspect of the service as there is so much going on - but I...
Posted by: Creativepool
by Ashley Morrison I'm very happy to take advice from people. The main caveat is that it has to be from someone who knows what they're talking about. The second caveat is that they have to practise what they preach. Below is a genuine profile from...
Posted by: Creativepool
by John Fountain A few weeks back I was asked to do a stint as guest blogger for the writing agency Afia. Seeing as this is a first rate copywriting agency, and seeing as they think a lot about copywriting over there, I took the executive decision...
Posted by: Creativepool
by Ashley Morrison In the past, we bloggers at Creativepool have given our opinions, advice and guidance, whether you asked for it or not! Hey, that's blogging for you. The internet is a free-for-all where anyone can purport to be an "expert", but...
Posted by: Creativepool
Mark interviewed leading freelancers from the fields of 3D illustration, animation, visual effects, games and architectural visualisation to uncover their strategies for success. These were his key findings... 1. Test the market first Make sure...
Posted by: Creativepool
by Ashley Morrison. Cue fanfare! Cue fireworks! Cue lots of awards! For those of you who are longstanding members of the Creativepool network, you’ll notice that the website has been completely reinvented. They flicked the switch earlier this...
Posted by: Creativepool
Kitcatt Nohr & Lazar Dzamic Since December 2007, Lazar Dzamic has lead the digital planning offering at Integrated agency, Kitcatt Nohr. Along with Planning Director, Richard Madden, Lazar leads digital strategy as Digital Planning Director, for...
Posted by: Creativepool
In an era dominated by hashtags, emojis, and viral trends, the way we communicate has undergone a seismic shift. Social media platforms have become our digital playgrounds, where words happen instantly but leaving lasting impressions on. For brands,...
Posted by: Benjamin Hiorns
In today's digital world, where market competition intensifies every minute, social media marketing is a mandatory tool for attracting and retaining customers. Especially for small and medium-sized enterprises with limited resources, effective use of...
Posted by: Taker | Maker
How did you get into the industry? Hmm, so long ago now… I got into ‘editing stuff on a timeline to manipulate emotions’ from doing music production on an Amiga in my bedroom as a teenager and transferred that idea to video when...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? My role as Director/Head of Production at Solarflare is very varied, so as cliche as it sounds no two days are the same. That said, I typically search for inspiration each...
Posted by: Creativepool Editorial
As someone who has been freelancing for the best part of two decades now, I noticed a definite sea change in the weeks and months following the dawn of the pandemic back in 2020. Little by little, friends that had been “company men”...
Posted by: Benjamin Hiorns
Sarah Evans, Head of Digital at PR agency, Energy PR, offers her advice on using AI to assist with your marketing work, freeing your team up to focus on the areas where you can add the most value. AI is not new. However, the launch of platforms like...
Posted by: Energy PR
Whether you are introducing a new product, rebranding your marketing materials, or just want to come up with a fresh visual identity, hiring a print designer could be key to your success. It's a decidedly old fashioned but still incredibly flexible...
Posted by: Creativepool Editorial
“Fake it until you make it” is a common adage in the creative industries but never before has it rang so true as with the spoof ad agency created to satirise the notoriously amoral oil and gas company Saudi Aramco. Climate collective...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? I became CEO last week, so you are probably best asking me again in a few months. I plan to spend most of my time truly understanding the needs of marketers at entrepreneurial...
Posted by: Creativepool Editorial
How did you get into the industry? My journey into this exciting industry began as a freelance Storyboard artist for an advertising agency. Armed with a degree in Advertising and Marketing, I was eager to make my mark. Back in 1996, online...
Posted by: Creativepool Editorial
Game art outsourcing is an efficient way to flexibly increase the size and skills of your game development team. However, it’s a decision not to be taken lightly. Finding a partner who is both reliable and passionate about your game is essential...
Posted by: MLC (Magna Ludum Creatives)
B2B brand awareness matters more than ever - and the data backs it up. Brand awareness is the top priority for B2B businesses in 2022[1], not just in the UK, but worldwide[2]. B2B companies have historically always been about leads, sales, and cost...
Posted by: Think Design Manchester Ltd
Keith Foggan, founder of creative social agency System, shares his thoughts on the rise of surrealist marketing. What drives these campaigns? Is it simply fitting for this era of escapism, or does it speak to a larger issue that brands are struggling...
Posted by: Creativepool Editorial
How did you get into the industry? From the age of 14, my life has been interwoven with the creative and media sectors. I embarked on my career journey as a journalist in print media and evolved into roles as a PR manager and marketer. This...
Posted by: Creativepool Editorial
Bulla Co is an early-stage Gen Z influencer agency who have recently closed their six-figure pre-seed round. It’s been an exciting time for Bulla Co, as they’ve had a year of significant transformations and expansions. These upcoming...
Posted by: Creativepool Editorial
Social media has changed the way we live. That might sound like grandstanding for a second, but if you truly take some time to step back and analyse the incestuous way Facebook, Instagram and TikTok have managed to wean their ways into our shared...
Posted by: Benjamin Hiorns