Leaders
This week, car rental firm Enterprise launched a high-octane campaign featuring Hollywood star Gerard Butler to communicate how the brand helps consumers get things done whether it be a house move or family visit.
Below, Joe Stamp and Tom...
Posted by: Creativepool Editorial
Leaders
Love Island is now ITV2’s most watched show ever, which has made brand association with the programme highly desirable.
The launch of the fourth season of the reality TV show last year, which follows a group of twentysomethings in their quest...
Posted by: TVSquared
Features
gyro is the first full-service global creative B2B agency. The company employees 700 people across 21 international offices with a shared mission to create ideas that are humanly relevant.
Cat Davis, chief marketing officer, is one of those...
Posted by: Creativepool Editorial
Features
The Leo Burnett network promotes a core belief called The HumanKind Scale at all its international offices. It’s a value that shifts the focus from advertising, brand propositions and marketing to being more about people and purposes that serve...
Posted by: Creativepool Editorial
Leaders
Coffee is big business in the modern world with consumers drinking copious amounts at a premium price. But sometimes, it can take itself far too seriously.
Enter Leo Burnett senior creative team Andrew Long and James Millers, who recently applied a...
Posted by: Creativepool Editorial
Industry
Appraising this month’s slate of alluring extracurricular activities in The Darnell Works Agency global creative calendar, everyone who’s open to new experiences has much to gain.
Future and current leaders from vital industry sectors...
Posted by: The Darnell Works Agency
Features
US-based creative agency Mekanism prides itself on delivering work aligned with the 'Soul & Science' of storytelling, which means the human and data side is considered on every brief.
It's an approach that helps the company to deliver meaningful...
Posted by: Creativepool Editorial
Leaders
Global tech giant Apple has announced further plans for its original video subscription service that will launch later this year along with details of a new gaming platform and news media service.
Screen time
Apple TV+ will give users access to...
Posted by: Creativepool Editorial
Leaders
We’re a nation of coffee addicts. We’re also addicted to coffee brands. This has become apparent in the FMCG sector, where well-known coffee shop brands can be seen lining supermarket shelves as they continue to exert their dominance in...
Posted by: Creativepool Editorial
Features
London-based independent agency AnalogFolk's former head of delivery Ete Davies was promoted to MD of the company in 2016.
Having spent time at other digital outfits such as AKQA, Tribal DDB, Modern Media (Digitas) and SixandCo, he has overseen...
Posted by: Creativepool Editorial
Leaders
In early January, Mastercard dropped its name from its logo, and a number of industry commentators picked up their pens to discuss the meaning of the move.
The financial brand cited the removal of the wordmark as a move towards greater digital...
Posted by: Creativepool Editorial
Leaders
Tim Leary famously referred to virtual reality (VR) as "LSD for the 90s". And after my recent trip to the Virtual Cinema at SXSW, it became obvious why.
Up until now, VR for me, had been a pretty shallow experience, rather like a ride on Space...
Posted by: Russell Schaller
Leaders
Creative at Revolt, co-founder of social enterprise CRACK + CIDER and D&AD judge for Side Hustle, Scarlett Montanaro has a penchant for purpose. Exploring the deeply personal and complex relationship she has with her passion project, she writes about...
Posted by: D&AD
Leaders
Advertising icon Sir John Hegarty has expressed his feelings over Brexit by saying Britain’s decision to leave the European Union (EU) is “without question probably the most stupid thing the country has ever done.”
Hegarty, the...
Posted by: Ryan Watson
Features
In a new series of interviews with some of the people who made Creativepool's top 100 industry influencers shortlist for the Annual 2019, they offer insight on their business strategies, company culture and vision for the future.
First up, Amelia...
Posted by: Creativepool Editorial
Leaders
James Beveridge, MD and co-founder of creative technology company Pebble Studios, talks about how the industry can move on from using virtual reality (VR) for tech’s sake in this Connect London video.
He suggests that instead of trying to...
Posted by: Creativepool Editorial