Displaying 1 - 35 of 35 results
A few weeks back, Creative Review invited people to put forward their favourite slogan. The visual communications magazine said, Slogans are the epitome of the copywriters' art: the hopes, aims and very essence of a campaign or an organisation...
Posted by: Creativepool
As I write, the 2019 election campaign hasn’t even officially got underway, and I’ve already heard the Tories repeating ‘Get Brexit done’ till they’re blue in the face. While it’s not up there with ‘I have...
Posted by: Creativepool Editorial
In the realm of marketing and business, some brand rivalries have transcended mere competition to become iconic showdowns that have captured the attention and imaginations of consumers worldwide. These legendary battles not only shaped some...
Posted by: Benjamin Hiorns
As creatives, we’re forever being told to lean into our wilder impulses and “think different”. But if standing apart is so vital, why are we seeing so many brands following the same trends and looking so interchangeable? Brands...
Posted by: Benjamin Hiorns
When it comes to branding, there can be few tasks as daunting (besides perhaps being asked to brand a whole country) as being asked to brand a city. Branding a city is no longer limited to creating logos and slogans; it has evolved into a strategic...
Posted by: Benjamin Hiorns
Rich people are the worst, right? That’s something 99% of us can probably agree on. Wealth disparity is at an all-time high and it’s only getting worse. Indeed, the pandemic seems to have catalysed the yawning chasm between the haves and...
Posted by: Benjamin Hiorns
Global branding agency Bulletproof has joined forces with Amsterdam’s top universities to launch ‘Amsterdame’, a campaign that highlights the increasing gender gap in the Netherlands and demands legislative action towards closing...
Posted by: Creativepool Editorial
In 2020, Vault49 Co-Founder John Glasgow was invited to speak at the Pentawards Festival and joined the international awards jury. At the beginning of 2023, John was appointed Co-President of the jury, and the Vault49 team was asked to be Pentawards'...
Posted by: Creativepool Editorial
There is a lot of competition in the advertising industry. If you want to make a living as a marketing professional, whether as a graphic designer, copywriter, creative director, or something else entirely, you'll need a lot of practice, natural...
Posted by: Creativepool Partner
At the start of the bank holiday weekend, the Queen’s Jubilee was predicted to give a £6bn boost to the UK’s retail and hospitality sector as Brits used the four day weekend to spend in restaurants, pubs, hotels and shops. But the...
Posted by: Creativepool Editorial
The marketing industry is always evolving and, as a result, the average consumer expects more and more each year. Every day, a new idea is put through its paces to entice customers and encourage them to make a purchase. The brands that refuse to...
Posted by: Creativepool Editorial
Trends. That’s right, it’s that time of the year again where we all become wannabe soothsayers and cast our minds as far forward as possible to escape the gaping maw of sadness that is the present. 2021 has not exactly been a banner...
Posted by: Benjamin Hiorns
Annual 2021 represented a milestone in the realm of creativity this year. Following nearly two years of Zoom calls, restrictions and social distancing, The Annual was a chance to celebrate and to showcase the best creativity has to offer, an occasion...
Posted by: Creativepool Editorial
Last year was one of change for many players in the creative industries. From brands to agencies and creative services providers, the entire creative sector was forced to adapt or die, embracing new technologies and adopting solutions to ensure...
Posted by: Antonino Lupo
The most uninspired and offensive campaigns ever created for the LGBTQ+ community. It is always great to see a brand showing support towards the LGBTQ+ community. Representation in the creative industry is certainly on the rise, though there are...
Posted by: Antonino Lupo
It can't be easy to always be the ultimate symbol of breaks for over 85 years. And yet, KitKat has been doing quite well for an octogenarian, keeping us company with tasty and crunchy chocolate for all these years. It was about time it took a little...
Posted by: Creativepool Editorial
There is a crisis of creativity in advertising. You have probably heard these very words or a variation in the past few years. Campaigns striving to touch on the same key points, unoriginal tropes used over and over again - things are starting to...
Posted by: Creativepool Editorial
Politics and marketing have never been so closely entwined in an age of 24-hour news and false facts. But after three years of Brexit burnout, the marketing teams behind the parties fighting in today’s historic general election have never had a...
Posted by: Benjamin Hiorns
NotOnSunday - Scouts UK Scouts UK has a new visual identity that looks to make the organisation accessible to people from minority backgrounds and be seen as “cool again” by children and adults alike. The Scout Association was founded in...
Posted by: Creativepool Editorial
Supple Studio - Sex Talk Supple Studio has designed the identity for a new podcast series aimed at young adults that aims to discuss sex “openly” and without “judgement.” Sex Talk has been started by the producers of the...
Posted by: Creativepool Editorial
Pentagram - Mills & Boon Publishing house Mills & Boon has revealed a new visual identity, which has been designed by Pentagram partner Angus Hyland. The UK-based publisher was founded in 1908 and specialises in romance fiction, typically releasing...
Posted by: Creativepool Editorial
The Red Dress - Brewdog Craft beer brand Brewdog has released a new drink, featuring both a recipe and packaging designed to raise awareness about the impact of climate change. The beer is titled “Make Earth Great Again,” in reference to...
Posted by: Creativepool Editorial
Paula Scher (Pentagram) - Poster House The humble poster is set to become the subject of a new museum and gallery due to open in New York next Autumn. Poster House will be home to a permanent collection of posters from all over the world that span...
Posted by: Creativepool Editorial
Since its beginnings in 1961, Amnesty International has been the champion for human rights and justice through campaigning the streets, impactful content, encouraging letter writing and, most of all, through creativity. Their Annual Report 2016...
Posted by: Creativepool
Heinz, one of the world’s most popular food brands, has brought its iconic “Beanz Meanz Heinz” slogan to life with an exclusive Selfridges partnership. Created by global brand design agency Jones Knowles Ritchie (JKR) to mark the...
Posted by: Creativepool Editorial
A Pentagram partner has created the visual identity for a rather unique organisation set up to lobby the US government on the controversial so-called 'tampon tax' on menstrual products. Paula Scher designed the branding for the Period Equity brand,...
Posted by: Creativepool Editorial
The prinkshop team have issues and they’re the first to admit it. Really big issues, ranging from sex trafficking and education to homelessness and marriage equality. And what do they do about these issues? Well they make pretty cool...
Posted by: Kate Lewin
Creative copywriters are employed by agencies both permanently and on a freelance basis to develop advertising concepts. They mainly deliver the words and verbal content that accompanies the visual elements. Agency copywriters usually work in close...
Posted by: Creativepool
Recently the Adam Leibsohn, COO of Giphy, gave a talk about the importance of communication through GIFs (well, he would, wouldn’t he). But a partisan opinion aside, the tendency to rely on GIFs to communicate our thoughts and feelings online...
Posted by: Jade French
The story of Protein World doesn’t start with the fact an advert like that was made, as they helpfully pointed out themselves on Twitter, there are loads of companies who are invested in body shaming and who participate in the culture of...
Posted by: Jade French
Mars recently gave Americans a taste of the brand new 30-second Snickers commercial that will be airing during the highly coveted first quarter period of this year's Super Bowl. The spot is a parodic riff on the classic sitcom The Brady Bunch, only...
Posted by: Creativepool Editorial
Today I’m on a bit of a high. And not just because I have a rare day off. No, it’s because yesterday I completed my second marathon this year - the 41st BMW Berlin Marathon. For a while there, I didn’t fancy my chances. About six...
Posted by: Ashley Morrison
Our friends at the ASA have announced they are investigating the Government-backed campaign which saw vans driving through London, calling on 'illegal immigrants' to leave the country or face arrest. This follows 60 complaints and, despite some...
Posted by: Magnus Shaw
As many of you will know Topman has recently got itself in a bit of trouble with some new T-shirt designs featuring some rather questionable slogans. But given that the emotional responses these novelty slogan T-shirts usually conjure up range from...
Posted by: Creativepool In 1978 a poster appeared in the high streets of Britain. Placed by Saatchi & Saatchi for the Conservatives, it showed a long line of workless Britons under the line 'Labour Isn't Working'. That poster is now widely considered to have been...
Posted by: Creativepool