Displaying 1 - 36 of 991 results
Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. Research suggests that cutting out or minimising the retailer 'middleman' allows brands that...
Posted by: Creativepool Editorial
According to Warc, the global marketing intelligence service, developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017. VR, which immerses consumers in a 360-degree...
Posted by: Creativepool Editorial
Artificial intelligence was a pretty universally feared and mistrusted concept until very recently, one that was largely ignored by the mainstream media, and relegated instead to the fringes of science fiction. In 2017, however, AI is everywhere....
Posted by: Benjamin Hiorns
For the fourth year in a row, BBDO has been ranked the most effective agency network in the world in the WARC 100. The annual WARC 100 from the World Advertising Research Centre tracks the rankings of campaigns based on their performance in more than...
Posted by: Creativepool Editorial
2016 was not, as many industry figures predicted, the year of VR. It was the year of political upheaval and celebrity death. 2017, on the other hand, already seems like a brighter prospect (forgetting politics of course) for the medium, with many of...
Posted by: Benjamin Hiorns
AI, VR, AR. 2016 was very much the year of the double letter acronym, and, if our panel of industry experts is to be believed, then 2017 looks set to take the developments of 2016 and push them into overdrive. We asked a number of industry experts...
Posted by: Creativepool Editorial
Towards the tail end of 2015, everyone was declaring 2016 as the dawning “Year of VR,” and whilst there have been a number of major developments in the field this year, including the commercial launches of all three major platforms, it's...
Posted by: Benjamin Hiorns
Let’s look at an all-too-familiar scenario. The deadline - which was already tight - got moved up. The brief that you’d agreed to got changed as their client added more aspects to it. But in the interests of professionalism you cut all...
Posted by: Ant O'Neill
It wasn’t too long ago that remote working was something of a rarity: ‘working from home’ was a thinly-disguised excuse for one of the senior bods to slope off for a round of golf, an extra-marital liaison or even just an afternoon...
Posted by: Ant O'Neill
Building your library of spell books If there was a stereotypical mug for copywriters, it would have a slogan along the lines of ‘You don’t have to be a bibliophile to work here, but it helps!’ Actually, it would probably be...
Posted by: Ant O'Neill
Digital subscription business WARC brings expert guidance and insight on marketing effectiveness 15 June 2018 - Cannes Lions today announces that WARC, the global authority on advertising and media effectiveness, will become a part of its digital...
Posted by: Creativepool Editorial
With digital arguably superseding traditional TV advertising as the most relevant and cost-effective way-forward for the industry this year, it's surprising that we actually enjoyed such a banner year for great, 30-90 second creative content. Of...
Posted by: Benjamin Hiorns
Netflix get Abstract for the Art of Design series (January) Netflix began the year with the launch of a new documentary series that took an in-depth look inside the beating heart of the design industry, in much the same manner as their previous,...
Posted by: Benjamin Hiorns
Amazon's Giant Flying Drone Warehouses (January) In a story that gained a fair amount of traction on social media over the 2016 festive period for obvious reasons, Amazon filed a patent for gigantic flying warehouses back in January that could house...
Posted by: Benjamin Hiorns
The digital and creative sector contributed £84 billion in 2016 to the UK economy and accounts for 1 in 11 jobs. However, the digital and creative sector is extremely broad and the distinction between ‘digital’ and...
Posted by: Gemini People
Cover photo: National Express by 3 Colours Rule I am always blown away by the variety, quality and quantity of creative work uploaded to Creativepool every single day. I delve into the site and an hour later, not unlike a Wikipedia black hole, I...
Posted by: Heather Deacon
The launch event for the 2017 San Miguel Rich List took place last night (13th October 2017) at the ever-stunning Somerset House, and consisted of enjoyable, engaging and thought-provoking experiences designed to share some insight into the...
Posted by: Robert Ferguson
It has been overwhelming to see the stream of positive emails, tweets, comments and pictures pouring in after our inaugural festival CONNECT 2017 and our notorious POOL PARTY. As connectors of the creative industry, it was a pleasure to see the...
Posted by: Creativepool
Leveraging the power of online connections on Creativepool, CONNECT will pull the creative world together for a day where startups and trailblazers rub shoulders with the hottest agencies, production houses and the most established brands. With...
Posted by: Creativepool
For the opening day of IFA Berlin 2017, The Flash Pack partnered with HMD Global to create a totally unique installation, celebrating the launch of their new flagship Android smartphone, the Nokia 8; To do this, we created The Home of Nokia. Just a...
Posted by: The Flash Pack
Gamescom is, to all intents and purposes, very much the sexier, more refined European cousin to E3’s bold, brash American convention. If E3 is a Michael Bay movie (all big bucks, explosions and exposition), then Gamescom, which wrapped up this week...
Posted by: Benjamin Hiorns
London, the melting a pot of creatives, creative enterprises and the home to our inaugural festival, CONNECT 2017. Join us at Juju Bar and Stage at the iconic Old Truman Brewery on Thursday 14th September 2017 from 11:30-23:00 to inspire, engage...
Posted by: Creativepool
As the creative industries connector, we are excited to announce the launch of CONNECT, on Thursday 14th September 2017 from 11:30-23:00. Building on the success of the annual London Pool Party, CONNECT is the creative industry’s day festival,...
Posted by: Creativepool
The biggest opportunity of your career so far The chance to win a coveted placement at top London agency 18 Feet + Rising. We’ve opened up the competition to more than just single creatives this year. There are two briefs, two questions and...
Posted by: Gemini People
From 21st-24th September 2017, the London Design Fair will once more host the largest collection of international exhibitions, designers, brands, country pavilions and galleries, set in one dynamic location during the London Design Festival....
Posted by: London Design Fair
The British Interactive Media Association (BIMA) has just announced the shortlist for the BIMA Awards 2017 - celebrating the best work in the UK’s digital industry. Nominated agencies include Google, Karmarama, B-Reel and Cancer Research...
Posted by: BIMA
Last week, the Old Truman Brewery in East London opened its doors for the 2017 edition of the D&AD New Blood Festival. The festival showcased some of the best creative work from more than 1,000 students at design colleges and universities all over...
Posted by: Creativepool Editorial
It was a pleasure to bring together the Creativepool community for our annual drinks at sunset during Cannes Lions Festival of Creativity 2017. The sun-kissed, floral terrace of Le Canberra and a cold glass of champagne away from the frenzy of La...
Posted by: Creativepool
Every year, Creativepool celebrates the inspiring and innovative leaders that shape the future of the creative industry through the Top 100 Influencer List. To honor the success and champion the efforts of the men and women behind the best creative...
Posted by: Creativepool
In partnership with 90 Seconds, Creativepool caught up with the Wain Choi, Chief Creative Officer for Cheil Worldwide Seoul, at Havas Cafe in Cannes. Wain explained the importance of representing creative work, and inspiring the creatives of the...
Posted by: Creativepool
We are back for our annual round up of everything Cannes Lions. #CSminicannes hits the London stage with an inspiring selection of talks and panels from key creative leaders to give you the low down on what everyone was buzzing about at this year’s...
Posted by: Creative Social
Named the People’s Choice Influencer of the Year by Creativepool, Dominique Delport, Global Managing Director at Havas Group, and Chairman of Vivendi Content, was able to meet with Creativepool founder, Michael Tomes, at Havas Cafe on the sunny...
Posted by: Creativepool
We took a break from the busy, bustling crowds on the Croisette and sat down with Paul Foster, Senior Director, Creative Content at Getty Images to talk about the 20th Year of Young Lions and imagery at Havas Cafe. Paul believes in the power of...
Posted by: Creativepool
As this year’s Festival of Creativity draws to a close, it’s safe to say that Cannes 2017 has been predictably unpredictable. From a semen testing app scooping a Grand Prix, through to the epic 17-minute film triumph from, of all brands,...
Posted by: House 337
We took a break from the sun and sat with Jackie Stevenson, Founder & Global Managing Director of The Brooklyn Brothers at Havas Cafe during Cannes Lions to chat about the importance of entertainment in communications and conversations in...
Posted by: Creativepool
We sat down during Cannes Lions 2017 to talk about the opportunities, strategy and conversations surrounding the representation of girls with Amy Emmerich, Chief Content Officer at Refinery29 during a break from the sun at Havas Cafe. Starting our...
Posted by: Creativepool