Displaying 1 - 36 of 1578 results
How will VR in 2017 play out and what existing and new trends will contribute towards its growth? There’s no denying it, 2016 was a major year for VR. The VR industry has moved so rapidly that VR in 2017 and beyond will only be limited by our...
Posted by: Visualise
Getty Images, a world leader in visual communications, today unveiled its highly anticipated visual trend forecast. The ground-breaking forecast sets out the macro and micro trends that will influence design, advertising and brand communications...
Posted by: Creativepool Editorial
Artificial intelligence was a pretty universally feared and mistrusted concept until very recently, one that was largely ignored by the mainstream media, and relegated instead to the fringes of science fiction. In 2017, however, AI is everywhere....
Posted by: Benjamin Hiorns
The concepts of building something out of nothing and finding gold in somebody else's garbage are very much at the heart of a trend that could very well be seen as a euphemism for 2017 as a whole, given the widespread disappointment with the...
Posted by: Benjamin Hiorns
Automated and Electric Cars takeover the show floor The trend I noticed from this year's CES above all others was the prevalence of automobiles on the show floor. Whilst we are probably a good few years away from the technology becoming commonplace,...
Posted by: Benjamin Hiorns
When it comes to the world of design in 2016, many will look back on it as a year where the digital and physical worlds finally began to blend in earnest thanks to the advent of affordable VR and the perpetual advancement of design technology. It's...
Posted by: Benjamin Hiorns
AI, VR, AR. 2016 was very much the year of the double letter acronym, and, if our panel of industry experts is to be believed, then 2017 looks set to take the developments of 2016 and push them into overdrive. We asked a number of industry experts...
Posted by: Creativepool Editorial
When discussing the trends that will take hold in advertising next year, it's important to understand what a polarising year 2016 has been. As we approach year's end, we've all no doubt grown tired of the generic “I'll be glad when this year is...
Posted by: Creativepool Editorial
It’s no secret that virtual and augmented reality technologies are going to conquer the market in the coming years and change our media usage in increasingly 'Black Mirror'-esque ways. Just like social media and the widespread use of mobile...
Posted by: Kate Lewin
Towards the tail end of 2015, everyone was declaring 2016 as the dawning “Year of VR,” and whilst there have been a number of major developments in the field this year, including the commercial launches of all three major platforms, it's...
Posted by: Benjamin Hiorns
Speaking at The Future of Food conference in Stockholm last week, Johan Rockström, professor of environmental science at Stockholm University, urged attendees to think about the implications of society’s next 10,000 years by focusing on...
Posted by: Kate Lewin
GWI, an audience insights technology company, has just published a forecast report with 5 of the most need-to-know trends for anyone looking to understand the consumer mindset in the year ahead. Taker | Maker has highlighted the report's key insights...
Posted by: Taker | Maker
We’re certainly not short of new trends in creativity as we approach the new year. But now more than ever, as the world turns more sustainable by the minute, packaging is here to impress, innovate and surprise both end consumers and...
Posted by: Antonino Lupo
Here’s to a colourful year. The year of health panic is hopefully about to end, but it's quite possible that 2021 will still have room for the creative world to reflect on lockdown experiences. If you thought 2020 was quite chaotic in terms of...
Posted by: Antonino Lupo
Digital marketing is constantly evolving, and with the new year bringing many more advancements, you must be aware of the changes we expect to see this year. Here, Marc Swann, Search Director at Glass Digital discusses the top digital marketing...
Posted by: Creativepool Editorial
The prospects for video makers and marketers in 2019 are beginning to heat up. The film and video industry is changing rapidly, with new gear, formats, channels, and avenues for advertisements gaining momentum every day. Let’s look at the top...
Posted by: Shutterstock
The big theme for Cannes Lions 2018 is change. Out with the old, bloated, elitist festival of old and in with the more svelte, measured and inclusive festival of new. The major changes Cannes Lions is instituting for 2018 are as follow:- The...
Posted by: Benjamin Hiorns
When looking ahead, it's always important to keep one foot firmly rooted in the past, particularly when examining adland, which has been in a state of flux for years now. With agencies and brands alike shifting their allegiances towards digital with...
Posted by: Benjamin Hiorns
I'm not a designer, lacking both the patience and the creative impulse (at least when it comes to images), but design is something I, and almost everyone else on this planet, appreciate on a very primal level. It's the first thing we notice in almost...
Posted by: Benjamin Hiorns
When examining the major tech trends that will potentially bloom and blossom in 2018, I felt it necessary to first take a step back and evaluate roughly where 2017 ended and 2018 began. Not literally, of course, but purely in terms of where one trend...
Posted by: Benjamin Hiorns
Netflix get Abstract for the Art of Design series (January) Netflix began the year with the launch of a new documentary series that took an in-depth look inside the beating heart of the design industry, in much the same manner as their previous,...
Posted by: Benjamin Hiorns
We are back for our annual round up of everything Cannes Lions. #CSminicannes hits the London stage with an inspiring selection of talks and panels from key creative leaders to give you the low down on what everyone was buzzing about at this year’s...
Posted by: Creative Social
We took a break from the busy, bustling crowds on the Croisette and sat down with Paul Foster, Senior Director, Creative Content at Getty Images to talk about the 20th Year of Young Lions and imagery at Havas Cafe. Paul believes in the power of...
Posted by: Creativepool
We took a pit stop with Grant Owens, Chief Strategy Offficer at Critical Mass along the Croisette to talk about the duality of data, content and augmented reality. The last few years has seen a growth in the conversation around data, with Artificial...
Posted by: Creativepool
We chatted with Carla Buzasi, Global Chief Content Officer at WGSN after her talk on ‘Cool hunting, how to be your own trend forecaster’ at Havas Cafe. With invaluable insight from Carla, we discovered that contrary to popular belief, being...
Posted by: Creativepool
What's the soundscape going to be for your brand? In partnership with 90 Seconds, Creativepool caught up with Elizabeth Cherian, UK Director of JWT Innovation and Jeremy Pounder, Futures Director at Mindshare at Havas Cafe in Cannes to discuss the...
Posted by: Creativepool
Last night at Cannes Lions, the winners of the Creative Data, Cyber, Direct, Mobile and Innovation Lions were announced, with big wins for DigitasLBi, David Miami, Dentsu and more prizes for the “meet Graham” campaign by Clemenger BBDO...
Posted by: Creativepool Editorial
Leo Burnett has published its 30th annual Cannes Predictions of the top 25 contenders ahead of the 64th Cannes Lions International Festival of Creativity. The annual Leo Burnett Cannes Predictions has a track record of nearly 85% accuracy in...
Posted by: Creativepool Editorial
April Fools Day is an event that's perfect for modern media, given the potential for wide reaching mayhem and confusion. With the world currently a place where the unbelievable and the borderline satirical appears to hit the headlines on a daily...
Posted by: Benjamin Hiorns
Courtesy of The Beautiful Meme, the D&AD Festival 2017 creative was unveiled this week - with an explosion of colours, textures and shapes representing the ever shifting nature of our category, thinking and work. This year, the iconic D&AD Pencils...
Posted by: Creativepool Editorial
The Oscars are, whilst almost as large a televisual draw as that 'other' big event in February, largely free from the burden of expectation when it comes to advertising. The fact is that nobody really talks about the ad breaks of the Academy Awards,...
Posted by: Benjamin Hiorns
Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. Research suggests that cutting out or minimising the retailer 'middleman' allows brands that...
Posted by: Creativepool Editorial
Entry submissions for the Kancil Awards 2017 is now open, including for the first time in 20 years, social media-based entries. The Kancil Awards, which was traditionally held in the last quarter of the year, will from this year be a permanent...
Posted by: Kancil Awards 2017
2016 was not, as many industry figures predicted, the year of VR. It was the year of political upheaval and celebrity death. 2017, on the other hand, already seems like a brighter prospect (forgetting politics of course) for the medium, with many of...
Posted by: Benjamin Hiorns
According to Warc, the global marketing intelligence service, developments in Virtual Reality (VR) and Augmented Reality (AR) will offer viable ways for brands to engage emotionally with consumers in 2017. VR, which immerses consumers in a 360-degree...
Posted by: Creativepool Editorial
For almost 50 years, the Consumer Electronics Show (CES) has been seen as the tech industry's ground zero. This is the show, held annually in Las Vegas, though initially held in New York, that sets the trends for the year to follow. One of the...
Posted by: Benjamin Hiorns