Displaying 1 - 36 of 8444 results
I don’t want to sound like a cliché here, but as we start a new year, it’s hard not to think about goal-setting. Of course, it’s important to set and review our business goals at various points in the year, but it feels kind of...
Posted by: Tony Clarkson
Ah! There you are. I trust the festivities were kind to you? But now, here's 2015 in all its fresh-faced glory. Swollen with potential and pitfalls, what will this new year bring? Frankly, I have no idea - but I do know there are a few troublesome...
Posted by: Magnus Shaw
Today we are half way through the worst month of the year - hooray! And how are we doing, people? How's your Dry January going? And your new fitness routine? How about those New Year Resolutions? If the doom and gloom, incessant rain and the next...
Posted by: Jessica Hazel
For all its trials, hardships, wars and woes, 2013 still managed to inject some wonderful stuff into our busy, pressured lives. So, with 2014 snapping at our heels, this would be an appropriate moment to celebrate the things which enhanced the human...
Posted by: Magnus Shaw
Once upon a time there was a briefing with expectations, assets and a budget. The team met, brainstormed, scratched their heads , planned, created and finally the child was born. The presentation to the client was good - the powerpoint presentation...
Posted by: Andre Felix
We are in November. That much is clear. A bit more obscure is where the last few years have been, and how we reached the end of 2021 so quickly. We all deserve some time to wind down while we savour some delightful Christmas meals. November and...
Posted by: Antonino Lupo
With the fuzzy head that lingers after a little too much mulled wine, I found myself facing the first week of January 2016 from an existential hollow, just off the coast of the Sea of Despair. You see, I quit my full time job of 7 years back in...
Posted by: Michelle Collier
I don’t know about you but my inbox seems to be full to bursting with messages from every Tom, Dick and Hubert offering me advice about how to kick-start my super-productive 2016. It’s only 4th January and I’m bored of it all...
Posted by: Ashley Morrison
Say what you want about Boris Johnson, but the bumbling buffoon/Mayor of London really knows how to put on one hell of a show! His New Year’s Eve fireworks, delivered in partnership with Unicef, saw in 2016 with a truly breathtaking show...
Posted by: Creativepool Editorial
Another year over, and a new one just begun - almost. As 2016 breathes ever more heavily on the backs of our sweaty necks, we thought it would be useful to furnish you with all the details you need to be a fount of entertaining facts at your local...
Posted by: Magnus Shaw
The 2013 New Year's honours list has been drawn up and announced. This year it consists of a female-heavy list of special mentions and an ominous absence of big names such as Andy Murray and David Beckham whom were both expected to receive...
Posted by: Jessica Hazel
We’re three weeks into 2024, which means you have probably settled nicely into the new year and are making good progress with creative endeavours. Whether you’re busy with client work or broadening your horizons with personal projects, It’s...
Posted by: Novagram
Andrew Trotman is CEO and Founder of KOMI Group, the award-winning social media marketing, talent and content licensing agency who, as well as providing exceptional service to clients, owns its own social media brands such as It’s Gone Viral....
Posted by: Creativepool Editorial
With the gluttony of Christmas behind us, it’s time to cast our gaze once again towards the opportunities that await us in not only a new year but a new decade. It’s also the time, however, to look back at what an exceptional year 2019...
Posted by: Creativepool Editorial
In 2017, Primesight continued to expand in the world of OOH with the introduction of InLinkUK, winning more airport media contracts and enabling more creative solutions than ever before Here's a round-up of another incredible year: The Wish: 99...
Posted by: Primesight
Whilst I won’t pretend to be a rugby fan (my dad’s always called it “Posh blokes chasing an egg” and in part I’m inclined to agree), I do understand the value of the sport as an advertising commodity, so it’s...
Posted by: Benjamin Hiorns
To celebrate the dawning of a new year, the Royal Mint has unveiled three brand new coin designs. The new designs are for the £2 and 50p coins, and commemorate the First and Second World Wars and the signing of the Magna Carta, which took place...
Posted by: Creativepool Editorial
Understandably there's been quite some fuss about the John Lewis 'Hare and Bear' Yuletide spot. Not only is it high profile and eye-catching, but the cartoon alone cost somewhere in the region of £7m. With that sort of investment, you 'd hope it...
Posted by: Magnus Shaw
Leap year 2024 is a rare (literally twice a decade) opportunity for brands to engage their audience, boost sales, and create memorable experiences. With an extra day on the calendar, marketers can leverage the novelty and urgency of this occasion to...
Posted by: Benjamin Hiorns
IMG is a global company heralded with founding sports marketing as we know it - founded by pioneering marketer and agent Mark McCormack, it all began with a handshake in 1960 and the world of sports changed forever. Last month, the company unveiled...
Posted by: Creativepool Editorial
Colour is a subjective thing. For one thing, we have no earthly way of knowing if what I perceive as red looks anything like what you perceive as red (not really, anyway) and then there’s the emotions we inexorably tie to certain colours; green...
Posted by: Benjamin Hiorns
In 2023, a meme could quite literally make or break a campaign. Whether or not that’s exciting or profoundly depressing will depend on many things (including, of course, your age) but it can’t be denied the memes generated in the wake of...
Posted by: Benjamin Hiorns
LONDON. February 21, 2023: Global experience agency WRG, the events and experiential division of The Creative Engagement Group, today announced the launch of the second year of its 12-month paid internship scheme ‘Year ONE’. The internship gives...
Posted by: The Creative Engagement Group
Super Bowl: it’s the annual advertising extravaganza where 30-second slots costing $7m (that’s $233k a second) and audiences top over 200m (or two-thirds of the entire US population). Whilst the Kansas City Chiefs were victorious this...
Posted by: Creativepool Editorial
How you feel about February 14th is going to depend on a few important factors, including your relationship status and general levels of cynicism. For advertisers, however, it represents the second holy grail of the month (the first being The Super...
Posted by: Benjamin Hiorns
If a report by the World Economic Forum is to be believed, it will take over 100 years to close the gender pay gap. Quite simply, that will not do. Of course, this is a global study cast across all industries and takes into account countries where...
Posted by: Benjamin Hiorns
Brand expression agency Taxi Studio has collaborated with Mars Wrigley’s much-loved confectionery brand Celebrations to deliver one of the most significant rebrands in its 25-year history. The revitalised identity works to cement Celebrations...
Posted by: Creativepool Editorial
Following the one year anniversary of Facebook's rebrand to Meta, Thomas Walters, Founder and CEO of leading global creative influencer marketing agency, Billion Dollar Boy, reflects on the year past. Thomas explores how the metaverse has evolved,...
Posted by: Creativepool Editorial
Occasionally, a piece of content will come along that completely floors me and compels me to sit down, compose myself and dissect what I’ve just seen. That happened for the first time this year about 3 hours ago when I first laid eyes on a...
Posted by: Benjamin Hiorns
Will my work gets seen by the "right" people is a key question when deciding on whether or not to enter any award. As a part of our commitment to making The Annual the "Most" Award, we make sure that your entries are delivered to and downloaded by,...
Posted by: Creativepool
Towards the end of 2021, book publisher Penguin Random House collaborated with independent branding and marketing agency Posture Media for a year-end campaign dubbed “Find Your Light”, which celebrated how books helped shaped...
Posted by: Creativepool Editorial
I started freelancing as a writer in 2009. It started as a few side-hustle gigs as a writer for music magazines and, over time, slowly evolved into an actual career. I didn’t really mean for it to happen and I didn’t even realise it could...
Posted by: Benjamin Hiorns
Long form, short form, educator content, social media and inclusivity - a trio of industry leaders predict what they expect to be big this year, whilst examining where they come from in the first place. Simon Binns, editor of LAD Bible, Matt...
Posted by: Creativepool Editorial
It’s well known that video is a highly effective marketing tool - it’s the language of the modern internet, supporting storytelling, learning and talking to each other. But video’s unique ability to engage with people means...
Posted by: Creativepool Editorial
There have been many talks about implementing a 4-day work week over the past few years, with no reduction in salaries. It's a tactic that studies have shown could lead to happier and more productive employees and with the world shifting gradually to...
Posted by: Creativepool Editorial
There are few teams in the Creativepool community as talented as KIND. Every single one of their works oozes earthy tones and premium taste, culture and distinctiveness made design. It's hard to find, really; such delightful elegance, such delicacy...
Posted by: Creativepool Editorial