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Leaders

90 days to build the world's tallest building

Construction is planned to begin on the world’s tallest building next month. The building in Changsha, China will be completed in 90 days. To complete such a task in the given time frame, the construction firm Broad Sustainable Building (BSB)...

Posted by: Creativepool
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Inspiration

CP Loves... Google's amazing new HQ

by Ashley Morrison OK, let's pretend that you haven't read the title of this blog (or looked at the first picture) and see if you can guess what sort of building this describes: "It's all about human beings and that's it! Think sunken snugs,...

Posted by: Creativepool
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Inspiration

CP Loves... Thomas Heatherwick

by Jessica Hazel. Chances are, anyone reading this was one of the worldwide audience of 4 billion, glued to the London 2012 Olympic opening ceremony on Friday night. It was described by TV commentator Hazel Irving as "breathtaking in its beauty and...

Posted by: Creativepool
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Inspiration

Opinions - The sensory overload inside American ad agencies

by John Fountain During my career I've had to come up with ideas in all sorts of shabby environments. For a year I worked out of a garage in Paddington. While in Singapore my office was on the second floor of a very dodgy shopping precinct. And...

Posted by: Creativepool
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Inspiration

Building a greener future for London with TfL #BehindTheIdea

Transport for London (TfL) with the help of agency of record VCCP London and Wavemaker UK, launched an awareness campaign last year for the huge range of improvements TfL is continuing to make across its network. Some of the many improvements that...

Posted by: Creativepool Editorial
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Features

The Frankie Quiroz Formula of 5 C's: Building a Thriving Clothing Brand

Have you ever stumbled upon a piece of advice or a strategy that just clicked with you and made perfect sense? That's exactly what happened to me when I watched a video where Frankie Quiroz was interviewed about building a successful clothing brand....

Posted by: Peter Stylianou
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Features

Building workplace connections with neurodiversity | #MentalHealthMonth

To coincide with ADHD Awareness Month and Dyspraxia Week, Blessing Buraimoh, JLL’s Head of Diversity, Equity and Inclusion for Work Dynamics, writes about the challenges faced in the workplace by those who are neurodivergent in today’s...

Posted by: Creativepool Editorial
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Workshop

SEO Corner - Building useful content briefs

Working closely with content marketing teams is an inevitable part of the SEO professional’s daily life. A majority of the interaction happens through managing the creation of content. SEOs, for better or worse, put their watchful gaze on each...

Posted by: Creativepool Editorial
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Inspiration

The art of building creatively with a creative director | #MemberSpotlight

Based in Surrey, Andy Martin is a creative director/senior graphic designer who has been in the industry for over 22 years. After so long, you'd think anyone would start to lose their passion. Not Andy. Passionate as ever, developing his skills and...

Posted by: Creativepool Editorial
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Workshop

The key to building a successful employee training programme

One of the essential element of any successful business is well-trained employees. Skills, training, experience and knowledge are always in high demand. Efficiency and safety are the names of the game and the more productive an employee is, the...

Posted by: Liam Smith
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Workshop

A Fun Little Exercise On Building A Brand

Today's video is all about brand building. At my first agency, Screamer Co., we helped client's find their brand voice. In the discovery phase of doing that, we hosted a fun little exercise to help them look at their brand in a fresh, new way. It was...

Posted by: Kevin Forister
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Features

Creative Annual 2020 Spotlight: Building the HYPE

Hype is a boutique creative communications agency with a distinctly hands-on approach that has been a valued member of the Creativepool community for many years now The agency’s commitment to collaboration and innovative storytelling was...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: Building (Jeff) Bridges with Amstel

Amstel is the local beer of Amsterdam and recently, its creative agency adam&eveDDB launched an ad that sees Hollywood actor Jeff Bridges appear as a canal bridge to promote togetherness for the brand. The result is an unforgettable piece of work...

Posted by: Creativepool Editorial
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Workshop

Building your personal brand

Personal branding is an extremely important tool in order to stand out amongst the competition in the advertising industry. Whether you're trying to attract the attention of ad agencies or you are looking to jumpstart your freelance business, how...

Posted by: Kevin Forister
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Workshop

For Beginners Building Their Creative Résumé

Though your portfolio is your golden ticket to obtain that job interview, your Résumé is the ad that leads them there. I hope this helps you out as you start to construct your Creative Résumé and prepare to break into the advertising industry.

Posted by: Kevin Forister
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Workshop

Building Culture: 8 things to look out for

Barely a day goes by without the word 'culture' featuring heavily in my conversations. It’s become a sort of catch-all phrase and having a ‘great’ one is something lots of agencies can be fiercely proud and protective of - and rightly so. It's...

Posted by: Character Creative
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Leaders

Why is Facebook building a neuroscience centre?

Facebook has long been one of the world’s most recognised innovators. The social media giant is now taking its research to the next level, having announced investment in a dedicated neuroscience centre. However, Facebook’s new initiative is...

Posted by: Saddington Baynes
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Leaders

Algobrix teaches children how to code by building robots out of Lego

As a child, Lego is something I never really connected with. It’s only as a young adult, oddly enough, that I really began to understand the appeal. If Algobrix would have been a thing during my formative years, however, as a self-professed...

Posted by: Benjamin Hiorns
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Inspiration

Building A Team: Prototyping at W12 Studios

W12 Studios is a young digital product design agency based in London. We’ve been designing digital interfaces, primarily for the TV, for almost 4 years. During that time the studio has grown close to 40 designers, cemented itself in the TV...

Posted by: W12 Studios
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Leaders

Building an immortal brand: when campaigns are just a quick fix

Miles Davis once described his career by saying “I have to change, It’s like a curse”. This quote depicts the current business battle field better than ever. Across industries, disrupters are reinventing the business landscape. While Uber is...

Posted by: Harry Elonen
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Leaders

Feed move to the Tea Building in Shoreditch

This week Feed moves into the Tea Building, the jewel in the crown of Shoreditch High Street, which will give them the room to grow into one of London’s top tier digital agencies. The new office, four times the size of its former location in...

Posted by: Creativepool Editorial
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Leaders

Cecil the Lion immortalised by Empire State Building

Cecil the Lion became an internet sensation last week, unfortunately for all the wrong reasons. Cecil was gunned down in his prime by a dentist and “Recreational game hunter” from Minnesota, who became just about the most hated man on...

Posted by: Creativepool Editorial
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Workshop

The Importance of Building a Relationship with your Recruiter

Build a relationship with your recruiter to ensure that you are well placed to take advantage of the job opportunities they find. We explain why it’s important for us to have a good working partnership with our candidates and how our candidates...

Posted by: Source
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Inspiration

Building reputations.

I don't know how you feel about old science-fiction b-movies, but I positively love them. Perhaps it's those predictable, repeated tropes that make them so reliably comfortable and comforting. The unconvincing, plastic creature always carries the...

Posted by: Creativepool
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Leaders

Regenerating London’s Commercial Quarter #BehindTheBrand

This week, we spoke to longtime Creativepool friend and SomeOne Founder Simon Manchipp, to discuss his agency’s visual identity for a bold new regenerative programme in London. What was the brief? Create a new comprehensive visual and verbal...

Posted by: Creativepool Editorial
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Inspiration

The Power of Content Marketing for Success of Tech Startups

In the dynamic landscape of tech startups, content marketing emerges as a powerful tool for establishing brand presence, attracting customers, and driving growth. This article explores how startups can leverage content marketing strategies...

Posted by: Taker | Maker
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Industry

Why your brand should be at the centre of your marketing strategy

Creativebloq recently published an article written by Dmytro Spilka that highlights the importance of branding within any organisation’s marketing strategy. Spilka writes: 'In an era dominated by the likes of social media, consumers are...

Posted by: Novagram
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Inspiration

#GettingToKnow Reckitt’s Ainhoa Robles

Tell us a bit about your role! Is there a “typical” day? You know, before I jumped ship to the corporate side, a former colleague of mine who'd moved between the studio and corporate worlds gave me a heads-up: it'd be quite a shock. And...

Posted by: Creativepool Editorial

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