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Leaders

Unbreakable: the arrival of flexible smartphone screens

Picture it: the first day of our two-week holiday in Italy. My wife pulls out a map from the depths of her bag and inadvertently pulls out her iPhone, which is caught in one of its folds, at the same time. In one of those slo-mo “noooo!”...

Posted by: Ashley Morrison
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Leaders

Screens aren’t going anywhere - Hero or Villain?

The explosion of screens into our daily lives, as companions, assistants, and entertainment hubs has been phenomenal. Most estimates even suggest that screens now outnumber humans on planet Earth. The growing societal concern of the dangers of...

Posted by: Rob Bennett
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Features

Member Spotlight: The Flexible Simplicity of Brigitta Nagypal

Brigitta Nagypal is a multi-faceted creative with countless passions and a long list of skills under her belt. From marketing to UI/UX design and painting, Brigitta's passions range from digital to analogue and embrace the fields of marketing,...

Posted by: Creativepool Editorial
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Leaders

Why flexible working is good for creative business

Letting creativity reign in the workplace is key to establishing an engaged and innovative workforce, and it’s an even more important behaviour that needs to thrive in the creative industry. The challenge for companies is to figure out how they...

Posted by: Creativepool Editorial
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Leaders

Morrisons unveils Flexible new store format

Supermarket chain Morrisons is testing out a brand new bespoke store format at its branches in Surrey, Gateshead and Milton Keynes. The “Format Flex” design has been created by the M Worldwide retail brand design consultancy, with help...

Posted by: Creativepool Editorial
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Leaders

Facing facts. Are Tesco's ad screens really as sinister as we fear?

Say what you like about Tesco, but they know how to create a fuss. A couple of days ago, the digital, broadcast and print media fell on a story about the retail giant and its latest advertising wheeze. As a plethora of reports rushed to tell us,...

Posted by: Magnus Shaw
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Leaders

#GettingToKnow Darren Sital-Singh, Managing Director @ Studio PI

Tell us a bit about your role! Is there a “typical” day? As MD of Studio PI, an artist management and production agency, no day is the same for me. Every day involves managing a number of projects, the content of which varies on a...

Posted by: Creativepool Editorial
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Inspiration

Top 20 product designs of 2021 to get you inspired today

This was a great year for product design. From the release of new smart home kits to the launch of iPhone 12 and everything in between, there were loads of incredibly inspiring products to buy, admire and learn something from. And though the smart...

Posted by: Antonino Lupo
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Leaders

Is the future vertical? How portrait formats are changing creative

From landscape to vertical, smartphones and social media have changed the way the world views content. Mobile screens got bigger, Snapchat and Instagram Stories were launched, and vertical content was born. Now, more videos are watched on mobile than...

Posted by: The Flash Pack
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Leaders

A clashing of cultures & the future of collaboration in the media

The emerging workforce spent their formative years collaborating through online services, competing in e-Sports, and solving problems remotely through their games console, mobile or tablet. They have got used to, and excelled at, creating,...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: BBC Bitesize, BrewDog, Scope and more

BBC Bitesize - Rufus Leonard UK public broadcaster the BBC’s online education platform BBC Bitesize has been rebranded by design agency Rufus Leonard. Those in their 30s will remember Bitesize as a series of TV programmes that first aired in...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Beyond funerals, odd pops and other stories

SomeOne - Funeralbooker (Beyond) Studio SomeOne has rebranded and renamed funeral price comparison website Funeralbooker, with a “charming” and “radical” identity that aims to stand out from a “sea of sameness” in...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

MSQ Partners/Hyperactive - blu blu, the original e-vapour brand, has announced the appointment of MSQ Partners and Hyperactive to launch its myblu electronic vaping product in the UK following a competitive pitch. The agencies have been tasked by...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: The inner temple, Thomson becomes TUI and other stories

SomeOne - The Honourable Society of the Inner Temple SomeOne has rebranded lawyers’ organisation, The Honourable Society of the Inner Temple, with a redrawn Pegasus logo that aims to break away from flat graphic symbols. The Honourable Society...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Rum, recipes, railways and other stories

The Specialist Works - Gousto Recipe box company, Gousto, has unveiled a rebrand, reflecting its commitment to offering families ‘good food all round’. The new brand identity is the next phase of a major growth strategy for Gousto, who...

Posted by: Creativepool Editorial
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Leaders

Beyond Billboards: The true potential of OOH

When the vast majority of us hear or read the phrase "out-of-home advertising," we picture exactly the same thing; billboards. Big, beautiful billboards. They still occupy our high streets and motorways despite the incredible shift into the digital...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

TBWA/RRAD - Amnesty International Current political tensions have led to Arabs and Muslims being mistreated at airports in the USA and Europe because of their passports. Behind this, there is a strong misconception that all Arabs and Muslims are...

Posted by: Creativepool Editorial
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Leaders

Mobile World Congress 2017: The Top Stories

The mobile tech community have descended in their compact droves on Barcelona this week for the 2017 Mobile World Congress, which appears to be expanded every year as the mobile market does likewise. This year, with smartphones reaching their peak of...

Posted by: Benjamin Hiorns
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Leaders

Advertising Trends of 2017 from the Industry

When discussing the trends that will take hold in advertising next year, it's important to understand what a polarising year 2016 has been. As we approach year's end, we've all no doubt grown tired of the generic “I'll be glad when this year is...

Posted by: Creativepool Editorial

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