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Features

Interviews on AI: Connecting Automation and Intelligence

Alongside my recent pieces, Tech Trends: AI in 2017 and Creative Opinions on AI, I also conducted a series of interviews with some varied and insightful industry figures about their own experiences, hopes, thoughts, feelings and fears regarding the...

Posted by: Benjamin Hiorns
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Leaders

Creative Opinions on AI

Dan Koren, Head of ADI at Wix.com, on how AI is creating a new market standard for web design. Currently, artificial intelligence is mainly associated with robotics and self-driving cars. Nonetheless, major advances in AI technology have opened the...

Posted by: Benjamin Hiorns
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Leaders

#TechTuesday: Budweiser on Mars, Apple AR Glasses and other stories

Apple building AR technology that could “make it's way onto our bodies” A new report released yesterday claims that the mighty trend-setters at Apple are currently working on an augmented reality product, which would put it in direct...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: Quorn, Hellmann's, and Vocation Brewery

WPA Pinfold - Harvey's Brewery WPA Pinfold has designed the packaging and branding for Harvey’s Brewery’s new craft beer range, which looks to target a younger audience with a painterly style. The consultancy worked with a local artist...

Posted by: Creativepool Editorial
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Leaders

Creative Opinions: VR (The Emotional Connection)

Dan Phillips, Head of Digital and Interactive at MPC Advertising Cutting to the core of who we are and evoking primitive human emotion forms the basis of experiences that are talked about, shared and remembered. In advertising, therefore, it is no...

Posted by: Benjamin Hiorns
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Leaders

Visions in VR: The Emotional Connection

By it's very nature, virtual reality can be an emotionally draining thing to experience if you're not prepared for it and the creative industries are starting to realise that, if they utilise this more immediate connection effectively, they can...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Account Wins of the Week

R/GA - PwC (PricewaterhouseCoopers)/Guinness R/GA has won the PwC (PricewaterhouseCoopers) agency review. The agency beat out incumbent Deutsch, Huge and other unnamed agencies to win what we’ve learned is a per-project assignment for the...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Bins, Pies, 'Secret' Clubs and other stories

Conran Design Group - Keep Britain Tidy Award-winning brand design agency Conran Design Group (part of the Havas Creative Group) has partnered with Keep Britain Tidy on a new brand identity including the redesign of the charity’s famous...

Posted by: Creativepool Editorial
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Leaders

Danone partners with Spotify in exclusive musical campaign

Danone Light & Free is joining forces with Spotify for a year-long partnership to build connections between the Greek-style yoghurt brand and music fans. Spotify has partnered with the brand to offer unique music prizes throughout 2017 where an...

Posted by: Creativepool Editorial
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Leaders

What we've learned from Clinton's digital presidential campaign

Back in 2008 when Obama first ran for president, the iPhone was only a year old and Facebook wasn’t yet the world’s largest social network. Obama’s digital strategy was savvy and helped to mobilise voters who were already actively...

Posted by: Kate Lewin
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Inspiration

Inside the Mind of Hugo Rodrigues, CEO at Publicis Brasil

What does it take to be the founder of the next best tech company? Or a director at a top agency? Well, an appetite for learning helps, so ‘Inside the Mind’ is a new series of interviews helping you get in the heads of the leaders and...

Posted by: Kate Lewin
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Leaders

North London Waste Authority urge millennials to Save Our Stuff

The North London Waste Authority has announced the launch of “Save Our Stuff,” a digital TV advertising campaign aimed at getting Millennials to recycle more and “not throw away useful stuff”. Created by advertising and...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Saatchi & Saatchi Magnus Djaba has been appointed by Publicis to take on the newly created Global President role at Saatchi & Saatchi, with current global CEO, Robert Senior, departing to pursue personal plans. Djaba, the UK CEO of Saatchi & Saatchi...

Posted by: Creativepool Editorial
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Leaders

CES 2017: Setting the Tech Trends for 2017

Automated and Electric Cars takeover the show floor The trend I noticed from this year's CES above all others was the prevalence of automobiles on the show floor. Whilst we are probably a good few years away from the technology becoming commonplace,...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

IAB UK Jon Mew has been announced as CEO of the IAB (Internet Advertising Bureau), making him the successor to Guy Phillipson, who recently stepped down from the role. Mew has been at the IAB since 2008, joining as head of mobile before being...

Posted by: Creativepool Editorial
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Leaders

Advertising Trends of 2017 from the Industry

When discussing the trends that will take hold in advertising next year, it's important to understand what a polarising year 2016 has been. As we approach year's end, we've all no doubt grown tired of the generic “I'll be glad when this year is...

Posted by: Creativepool Editorial
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Leaders

The Top Advertising Campaigns of 2016 from the Industry

Whilst 2016 has been something of a banner year for many horrible things, it's been business as usual in advertising, and business navigating new frontiers. One thing that appears to have come to the forefront this year is the coming together of...

Posted by: Benjamin Hiorns
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Leaders

Tech Meets Creativity: Best of 2016 & Trends for 2017

Towards the tail end of 2015, everyone was declaring 2016 as the dawning “Year of VR,” and whilst there have been a number of major developments in the field this year, including the commercial launches of all three major platforms, it's...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Proverb Proverb welcomed Alisa Blanter as Senior Art Director this week. Blanter will work on a variety of the agency’s accounts. Blanter joins Proverb after spending 10 years with Viacom’s Nickelodeon in New York where she began as a...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Creature/VCCP - Mission Foods Mission Foods in Europe has handed its creative account to Creature of London and media to VCCP Media after a competitive pitch. Creature of London won out in a competitive pitch run through AAR over Isobel and George &...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Brothers and Sisters - Carphone Warehouse This Christmas, Carphone Warehouse plans to let the nation know that literally everyone can come through its doors and find the best possible deal. Rather than creating some lofty, emotional Christmas ad,...

Posted by: Creativepool Editorial
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Leaders

GroupM Launches Data Business [m]Platform

GroupM, the media investment management group of WPP, recently announced the global launch of [m]PLATFORM; an advanced technology suite of flexible media planning applications, data analytics and digital services. The platform will improve...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

LIDA – Blue Cross Award-winning customer engagement agency, LIDA this week released a new integrated campaign for animal charity, Blue Cross. The charity tasked LIDA with developing a bold and brave campaign running across press, social, radio,...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Maxus - Perfetti Van Melle Perfetti Van Melle UK has announced the appointment of Maxus as its lead media agency. Maxus won the account following a competitive four-way pitch that included the incumbent agency. The account is worth £4 million...

Posted by: Creativepool Editorial
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Leaders

Election Fever: The Final Countdown

The 2016 US general election has been an almighty farce, let's not pull any punches here. Farce makes for great fuel when it comes to creative work though. Running the range from the daft to the strikingly satirical and the just downright bemusing,...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Cheil London Cheil has appointed Peter Zillig, a former Chief Executive of Havas Worldwide New York, as CEO of its London office. His appointment follows the resignation of Paul Hammersley, the chief executive of Cheil UK, in October 2016. Zillig,...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

VCCPme - MacMillan Cancer Support Macmillan Cancer Support has announced the consolidation of their World’s Biggest Coffee Morning business into the VCCP Group, following a competitive pitch handled by creativebrief. VCCPme, the direct and...

Posted by: Creativepool Editorial
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Leaders

Top 10 Ads of the Week

Now - Leo Vegas Leo Vegas, the online casino, has launched the second installation in its campaign starring “Leo,” the 'Lion King' of mobile casino gaming. The campaign, created by Now, demonstrates how the brand's titular mascot is able...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Ads of the Week

Faster Horses - Somerset House Faster Horses and Somerset House, the centre for contemporary culture in the heart of London, have released a film to launch Somerset House Studios. Somerset House Studios is a new experimental workspace for artists,...

Posted by: Benjamin Hiorns

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