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Video Games

Fallout 4 launches a pioneering OOH campaign

Yesterday (November 10) Fallout 4 was released to its adoring public and my social life for the next fortnight took a tragic blow. Personally I'm only a few hours in thus far, but I can already quite say it offers everything the series' fans have...

Posted by: Benjamin Hiorns
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Social Media

The Phones And The Fallout. What we should learn from the hacking trial.

Following a lengthy process and an awful lot of money, we now know Andy Coulson is guilty of conspiring to intercept voice-mail messages; he is also to be retried on the remaining charges. Rebekah Brooks has been acquitted though - and this is not...

Posted by: Magnus Shaw
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Advertising

Sexualised shaving ad banned by ASA

In these supposedly enlightened times, it's rare for an ad to provoke a significant moral outcry, at least to the extent that it gets pulled from existence. It happened earlier this year, of course, with the woeful ad that saw Kendall Jenner solve a...

Posted by: Benjamin Hiorns
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Video Games

Visions in VR: What has E3 2017 told us about the future of VR gaming?

Considering what a big year it had last year, VR was remarkably thin on the ground at E3 2017. Yes, VR has been largely absent from the show floor, save for a few niche booths and afterthoughts. Now that the three main gaming headsets are out in the...

Posted by: Benjamin Hiorns
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Technology

Visions in VR: Is the VR boom over before it started?

It would, perhaps, be unfair to say that the VR bubble has burst, because from where I'm sitting, it looks as though the bubble has barely left the niche market that spawned it. Yet, with so many headsets now sat gathering dust in closets and display...

Posted by: Benjamin Hiorns
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Advertising

Top 10 Hires of the Week

m/SIX m/SIX has hired Alistair MacCallum, former CEO at Omnicom’s M2M, as its UK Chief Executive, allowing Jess Burley to focus on her role as Global CEO. m/SIX, which is a joint venture between The&Partnership and GroupM, experienced strong...

Posted by: Industry Updates
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Economy

Creative Discussions: The verdict on Trump from Droga5, Cheil & more...

It's been 2 weeks now since D-Day (Donald Day) and our divided world has grown even more so in the ensuing noise, chaos and horror. The creative industries, however, prove ever resilient, and whilst my previous piece from last week regarding the...

Posted by: Benjamin Hiorns
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Technology

The Latest Highlights & Trends in Tech

First Flower blooms in outer space! The orange zinnia plant, which is part of NASA's plant growth system on board the International Space Station, is finally flowering! The experiment began on November 16, 2015, when the zinnia's “Rooting...

Posted by: Benjamin Hiorns
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Advertising

Tomb Raider fans left to dangle from a billboard by McCann

Just when you thought video game inspired out of home advertising activations couldn't get more inventive (see my earlier post on Fallout 4's OOH activity HERE), McCann London only go and strap 8 maniacs to a billboard to promote a Tomb Raider game....

Posted by: Benjamin Hiorns
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Social Media

DigitasLBi tells us which brands are most contagious on social media

Social media itself is pretty contagious. Indeed, try glancing over at a fellow commuter on your way to work tomorrow, seeing them on Facebook or Twitter, and NOT reaching into your own pocket to have a quick glance yourself. Seriously, it’s...

Posted by: Benjamin Hiorns
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Technology

The Week in Tech: E3 2015 Special

Every June, the gaming industry converges on the Los Angeles Convention Center for the Electronic Entertainment Expo, affectionately known to gamers worldwide as E3. The expo has, in parallel to the industry itself, grown from humble beginnings to...

Posted by: Benjamin Hiorns
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Entertainment

X-Factor's Stevi Ritchie has a lesson for us all. What could it be?

If you're in the habit of staying in and watching ITV on a Saturday and Sunday night, you'll probably be familiar with Stevi Ritchie. If not, then I just need to tell you he's this year's comedy offering on the X-Factor. You know, the one who can't...

Posted by: Magnus Shaw
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It's Armageddon! Also known as "Facebook is down"...

by Ashley Morrison If, like me, you have moved or are thinking of moving to the country, you’re taking a perilous risk. It doesn’t matter if you’re pretty much bang on one of the main corridors into London or not (the Cambridge -...

Posted by: Ashley Morrison
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Features

What did you just call me? The tricky art of naming brands.

By Magnus Shaw Have you used your Tripod today? How about your Mobi? There's a very good chance you have, but you knew it as your iPhone. It seems the obvious name for Apple's mobile handset doesn't it? After all, they already the iPod and its...

Posted by: Creativepool
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Advice

Opinions - A quick guide to being made redundant.

by Magnus Shaw Throughout this increasingly insane financial crisis I have worked as a freelance. Disadvantage: I have to find my own work and therefore income. Advantage: I can't be made redundant. However, I have faced the redundancy...

Posted by: Creativepool

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