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Video Games

Fallout 4 launches a pioneering OOH campaign

Yesterday (November 10) Fallout 4 was released to its adoring public and my social life for the next fortnight took a tragic blow. Personally I'm only a few hours in thus far, but I can already quite say it offers everything the series' fans have...

Posted by: Benjamin Hiorns
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Social Media

The Phones And The Fallout. What we should learn from the hacking trial.

Following a lengthy process and an awful lot of money, we now know Andy Coulson is guilty of conspiring to intercept voice-mail messages; he is also to be retried on the remaining charges. Rebekah Brooks has been acquitted though - and this is not...

Posted by: Magnus Shaw
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Technology

The Latest Highlights & Trends in Tech

First Flower blooms in outer space! The orange zinnia plant, which is part of NASA's plant growth system on board the International Space Station, is finally flowering! The experiment began on November 16, 2015, when the zinnia's “Rooting...

Posted by: Benjamin Hiorns
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Advertising

Tomb Raider fans left to dangle from a billboard by McCann

Just when you thought video game inspired out of home advertising activations couldn't get more inventive (see my earlier post on Fallout 4's OOH activity HERE), McCann London only go and strap 8 maniacs to a billboard to promote a Tomb Raider game....

Posted by: Benjamin Hiorns
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Technology

The Week in Tech: E3 2015 Special

Every June, the gaming industry converges on the Los Angeles Convention Center for the Electronic Entertainment Expo, affectionately known to gamers worldwide as E3. The expo has, in parallel to the industry itself, grown from humble beginnings to...

Posted by: Benjamin Hiorns
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Advertising

Top 10 Hires of the Week

m/SIX m/SIX has hired Alistair MacCallum, former CEO at Omnicom’s M2M, as its UK Chief Executive, allowing Jess Burley to focus on her role as Global CEO. m/SIX, which is a joint venture between The&Partnership and GroupM, experienced strong...

Posted by: Industry Updates
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Economy

Creative Discussions: The verdict on Trump from Droga5, Cheil & more...

It's been 2 weeks now since D-Day (Donald Day) and our divided world has grown even more so in the ensuing noise, chaos and horror. The creative industries, however, prove ever resilient, and whilst my previous piece from last week regarding the...

Posted by: Benjamin Hiorns
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Social Media

DigitasLBi tells us which brands are most contagious on social media

Social media itself is pretty contagious. Indeed, try glancing over at a fellow commuter on your way to work tomorrow, seeing them on Facebook or Twitter, and NOT reaching into your own pocket to have a quick glance yourself. Seriously, it’s...

Posted by: Benjamin Hiorns
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Entertainment

X-Factor's Stevi Ritchie has a lesson for us all. What could it be?

If you're in the habit of staying in and watching ITV on a Saturday and Sunday night, you'll probably be familiar with Stevi Ritchie. If not, then I just need to tell you he's this year's comedy offering on the X-Factor. You know, the one who can't...

Posted by: Magnus Shaw
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It's Armageddon! Also known as "Facebook is down"...

by Ashley Morrison If, like me, you have moved or are thinking of moving to the country, you’re taking a perilous risk. It doesn’t matter if you’re pretty much bang on one of the main corridors into London or not (the Cambridge -...

Posted by: Ashley Morrison
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Features

What did you just call me? The tricky art of naming brands.

By Magnus Shaw Have you used your Tripod today? How about your Mobi? There's a very good chance you have, but you knew it as your iPhone. It seems the obvious name for Apple's mobile handset doesn't it? After all, they already the iPod and its...

Posted by: Creativepool
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Advice

Opinions - A quick guide to being made redundant.

by Magnus Shaw Throughout this increasingly insane financial crisis I have worked as a freelance. Disadvantage: I have to find my own work and therefore income. Advantage: I can't be made redundant. However, I have faced the redundancy...

Posted by: Creativepool
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Design

The Food Bag You Cook In Your Washing Machine

A Tel Aviv student has designed a series of food bags that can be added to the laundry cycle to cook dinner at the same time as you wash your clothes. The Sous La Vie bags, which were designed by Iftach Gazit as part of his Industrial Design course...

Posted by: Industry Updates
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Design

Nike celebrate 30th Air Max Day in typically bombastic style

In 2014, Air Max Day was introduced by Nike to celebrate the Air Max and its vast history. It falls on March 26th every year, but this year was a particularly specialone, as the Air Max officially turned 30, and to mark this auspicious occasion,...

Posted by: Industry Updates
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Entertainment

Comic Relief 2017: The Brands and Agencies getting in on the LOLS

Whilst Comic Relief might be built around the BBC marathon, which takes place tonight (Friday, March 24) on BBC One (and features the much-discussed Love Actually sequel), there is so much more behind the charity event that often gets overlooked,...

Posted by: Benjamin Hiorns
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Advertising

Top 10 Account Wins of the Week

Ocean Outdoor - BBC Three/Hyundai (Piccadilly Lights) Hyundai has renewed its commitment to both Ocean Outdoor and the UK’s most iconic DOOH location, confirming that it will continue to maintain its presence on the iconic Piccadilly Lights...

Posted by: Industry Updates
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Advertising

Top 10 Hires of the Week

MEC Tonic MEC UK has hired Sarah Salter to lead MEC Tonic, its innovation division, Jason Dormieux, the MEC UK CEO announced this week. The brand innovation space is at a pivotal point, as innovation has yet to deliver returns that brands are...

Posted by: Industry Updates
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Features

Interviews on AI: Connecting Automation and Intelligence

Alongside my recent pieces, Tech Trends: AI in 2017 and Creative Opinions on AI, I also conducted a series of interviews with some varied and insightful industry figures about their own experiences, hopes, thoughts, feelings and fears regarding the...

Posted by: Benjamin Hiorns
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Design

The tape that turns everything into Lego!

Lego fans can now build outwards from walls, chair legs, household objects or the backs of other toys using an ingenious new studded tape. The Nimuno Loops tape is the creation of the Cape Town-based designers Anine Kirsten and Max Basler, who...

Posted by: Industry Updates
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Technology

Tech Trends: AI in 2017

Artificial intelligence was a pretty universally feared and mistrusted concept until very recently, one that was largely ignored by the mainstream media, and relegated instead to the fringes of science fiction. In 2017, however, AI is everywhere....

Posted by: Benjamin Hiorns
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Advertising

MEC reveal the Face of Advertising at Advertising Week Europe

Ever wondered what the face of advertising looks like? The picture above is the result of MEC’s initiative at Advertising Week Europe yesterday, which used photographs of attendees and a bespoke facial merging tool to capture this image. The...

Posted by: Industry Updates
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Advertising

RPM Launch Cadbury Egg Hunts at National Trust Properties

Independent creative agency, RPM, recently revealed fresh details of Cadbury’s Great British Egg Hunt in partnership with the National Trust and National Trust for Scotland. The annual Easter egg hunt, which launches on Friday 14th April and runs...

Posted by: Industry Updates
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Inspiration

Inside the Mind of Guilherme Jahara, CCO at F.biz

Guilherme Jahara has been Chief Creative Officer at São Paulo’s F.biz since January 2014, a position he took on with more than 20 years' experience in the industry already under his belt. Guilherme's resume is a rather dazzling affair -...

Posted by: Kate Lewin
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Technology

Top Stories from SXSW 2017

The Infinity installation that immerses visitors in patterns of light Light projected into a mirrored room created seemingly infinite patterns in a remarkable installation by the Turkish artist Refik Anadol at this year's SXSW festival. For the...

Posted by: Industry Updates
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Technology

Top Stories from the Wearable Technology Show 2017

Nimb ring doubles as a panic alarm The Nimb Ring hides a panic button that sends an alert to friends and emergency services if the wearer is in trouble. The button is concealed in the underside of the ring, which otherwise resembles a normal piece...

Posted by: Industry Updates
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Technology

#TechTuesday: Budweiser on Mars, Apple AR Glasses and other stories

Apple building AR technology that could “make it's way onto our bodies” A new report released yesterday claims that the mighty trend-setters at Apple are currently working on an augmented reality product, which would put it in direct...

Posted by: Benjamin Hiorns
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Inspiration

Trailblazers: A type of art at Optimo Type Foundry

Optimo was initiated in 1998 as a bachelor project by Gilles Gavillet, Stéphane Delgado and David Rust. It was a way for them to release their own fonts, and Optimo became part of the first wave of digital foundries to emerge in the 1990s as a...

Posted by: Kate Lewin
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Advertising

Havas joins list of names pulling ads from YouTube

There was a great deal on internet chatter over the weekend regarding brands (both major and minor) pulling their ads from YouTube following the revelations from the ongoing investigation from The Times, which found that ads from brands including...

Posted by: Benjamin Hiorns
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Design

Rebrand Roundup: Quorn, Hellmann's, and Vocation Brewery

WPA Pinfold - Harvey's Brewery WPA Pinfold has designed the packaging and branding for Harvey’s Brewery’s new craft beer range, which looks to target a younger audience with a painterly style. The consultancy worked with a local artist...

Posted by: Industry Updates

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