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Technology

The Barbican pushes the boundaries of Virtual Reality

Virtual reality is being heralded as this year's “IN THING,” so it was only a matter of time before the art world got involved in a more cerebral manner. Ever the forward-thinking London institution, The Barbican Centre is preparing a new...

Posted by: Benjamin Hiorns
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Technology

Experience the world's first virtual reality birth

Samsung and Leo Burnett recently achieved quite a monumental feat when they allowed an Australian father to witness his child being born from over 4,000 kilometres away using the Samsung Gear VR headset. A world-first live streaming event, Jason...

Posted by: Industry Updates
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Technology

Virtual Reality evolves at CES 2015

Virtual Reality. The term itself might cause dreaded flashbacks to the early 90's, when many developers were convinced it was the future of home entertainment. With its vague, wonky textures, gigantic, ugly headsets that would give even Hulk Hogan...

Posted by: Benjamin Hiorns
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Technology

Could you spend 28 days living in virtual reality?

British artist, Mark Farid, plans to give up a month of his life to virtual reality with a crowd-funded campaign. The plan is for Farid to remain in one room for 28 days and experience every moment through the eyes of another person (a living...

Posted by: Benjamin Hiorns
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Technology

Nissan “Chase The Thrill” with new kinetic virtual reality experience

Visitors to Nissan's stand at this year's Paris Motor Show (which runs until the 19th of October at the Porte de Versailles) will be able to take part in a unique new virtual reality experience, brought to life by a combination of the new Oculus Rift...

Posted by: Benjamin Hiorns
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Features

Could virtual and augmented reality create new opportunities in film?

There is currently a great deal of fascination, curiosity and temptation with the new opportunities for communication and storytelling presented by developments in Virtual Reality and Augmented Reality. In its very first use, moving image, was in...

Posted by: Radley Yeldar
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Technology

When AR and VR combined: Say hello to Mixed Reality

Don’t worry - I get it. You click on the title of this article and think “my god what?!” ANOTHER new medium, tech trend/fad/what-do-you-macallit I need to get my head around? Hush. Breathe. Sit down. Let me explain things to...

Posted by: Kate Lewin
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Events

Reality Bites: What can VR do for your business?

Worldwide VR & AR is set to grow from $5.2 billion in 2016 to $162 billion in 2020 according to research by the International Data Corporation (IDC). But what does that mean for your business? Is it just another fad? Not according to Goldman Sachs...

Posted by: Industry Updates
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News

GS&P build a Virtual Space Hotel for Cisco in VR

Goodby Silverstein & Partners (GS&P) have introduced a new ad campaign for Cisco dubbed the “Space Hotel.” The new campaign, featuring a 360 video virtual tour and product demo documentary, illustrates how Cisco Spark’s bold...

Posted by: Industry Updates
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Technology

Keiichi Matsuda introduces us to the terrifying world of Hyper Reality

London designer Keiichi Matsuda recently released a short movie that's well on its way to becoming a legitimate viral hit. The clip in question depicts a nightmarish, and oddly plausible futuristic scenario where digital media and the physical world...

Posted by: Industry Updates
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Technology

Gorillaz Launch Mixed Reality App to Promote Worldwide House Party

This week saw the launch of a groundbreaking mixed-reality app from Gorillaz, which comes ahead of highly anticipated new album “Humanz,” to be released by Parlophone Records on 28th April. Pushing the boundaries of mobile technology, the...

Posted by: Industry Updates
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Features

Making the Converse Chuck Taylor All Wah a reality

Exactly three years ago, we launched our first ever brand project for Converse, working alongside Google+, in which we challenged our members to Hack a Chuck. This was the result: The overwhelming favourite was this lovely idea by Alistair Campbell...

Posted by: Daniele Fiandaca
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Technology

Google gets creative with a Virtual Theremin in the Chrome Music Lab

Google struck digital gold with their Chrome Experiments, which showed off the cool things you can pull off with little more than a simple Web browser these days. A new collection launched yesterday, however, adds a new edge to the JavaScript hacks...

Posted by: Industry Updates
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Features

When reality TV meets recruitment

I don't know about you, but I'm getting a bit bored of reality TV shows. If we're not biting our fingernails during Masterchef just because the soufflé hasn't risen and Mr Big Food Critic is poking at it disapprovingly, then we're waiting for...

Posted by: Ashley Morrison
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Features

Reality television – I'm not a moron, get me out of here

Recently I’ve been catching up on a lot of DVDs. All those TV shows that people told me I had to watch but I just never found the time for them: 24, The Wire, The Killing. Lots of death - lovely. Part of the reason for this is that I am pretty...

Posted by: Ashley Morrison
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Features

Out of sight. What became of the virtual office?

by Magnus Shaw. Working in an ad agency in Fleet Street in 1995, I was called into a first-floor office to be shown something very impressive - an email account. Visually it was quite modest, just some browser windows with names and messages in...

Posted by: Creativepool
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Technology

BAM Nuttall bring VR to the RHS Chelsea Flower Show

Industry leading civil engineering contractor BAM Nuttall, is partnering with the Royal Horticultural Society (RHS) to bring virtual reality to the Chelsea Flower Show (23rd-27th May) for the very first time this year, creating a virtual experience...

Posted by: Industry Updates
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Technology

Visions in VR: Is the VR boom over before it started?

It would, perhaps, be unfair to say that the VR bubble has burst, because from where I'm sitting, it looks as though the bubble has barely left the niche market that spawned it. Yet, with so many headsets now sat gathering dust in closets and display...

Posted by: Benjamin Hiorns
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Technology

#TechThursday: Edible Water, Smart Cots, 4D Shoes and other stories

The Edible Water Bottle Hoping to Erase the Need for Plastic Bottles An edible water bottle that hopes to replace the millions of plastic bottles thrown away every year has raised over £500,000 in a crowdfunding campaign. The literal ball of...

Posted by: Industry Updates
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Advertising

Top 10 Hires of the Week

AKQA Italy Umberto Basso has been appointed as Managing Director of AKQA in Italy. Prior to this role, Umberto was Head of Emerging Technology at AKQA, and will now report into Matthew Bain, International Managing Director. Umberto will oversee AKQA...

Posted by: Industry Updates
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Features

Creative Opinions: VR (The Emotional Connection)

Dan Phillips, Head of Digital and Interactive at MPC Advertising Cutting to the core of who we are and evoking primitive human emotion forms the basis of experiences that are talked about, shared and remembered. In advertising, therefore, it is no...

Posted by: Benjamin Hiorns
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Technology

Visions in VR: The Emotional Connection

By it's very nature, virtual reality can be an emotionally draining thing to experience if you're not prepared for it and the creative industries are starting to realise that, if they utilise this more immediate connection effectively, they can...

Posted by: Benjamin Hiorns
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Design

Absolut Vodka bottles have been reimagined as world leaders

A Singapore-based artist going by the name “The Jubilee Red” has reimagined the design of some Absolut Vodka bottles to reflect both the aesthetics and the messaging of some rather prominent politicians. The packaging concepts have taken...

Posted by: Industry Updates
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Advertising

Top 10 Ads of the Week

F/Nazca Saatchi & Saatchi - D&AD Next Awards With only one week remaining for photographers and filmmakers to enter 2017’s D&AD Next Awards, F/Nazca Saatchi & Saatchi have released a new series of stop motion animations as the centre-piece of...

Posted by: Industry Updates

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