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Leaders

MWC 15: the best of the rest

Whilst I already covered the two major players at the 2015 Mobile Web Congress, Samsung and HTC were not the only companies to unveil something of note at this year's mobile electronics trade show. As was expected given the precedent already set by...

Posted by: Benjamin Hiorns
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Leaders

Inspiration for Advertising Week Europe

Karmarama has used inspirational quotes from influential people such as director Richard Curtis and TV chef Jamie Oliver as a basis for a new print and poster campaign that aims to raise awareness of this year's Advertising Week Europe. The work...

Posted by: Creativepool Editorial
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Leaders

Business Roundup

Royal Caribbean Norwegian cruise line brand Royal Caribbean International is thought to be reviewing its global creative agency business, with a decision expected to arrive by May. JWT, the incumbent agency, is expected to defend their title in the...

Posted by: Creativepool Editorial
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Leaders

Business Roundup

TGI Fridays American restaurant chain TGI Fridays has chosen two agencies to manage all of its future digital marketing efforts. Made Movement will become the company’s new digital, creative & technology agency of record and will be...

Posted by: Creativepool Editorial
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Leaders

Etsy suffers the wrath of T-Swift

Whilst she might come across as all sweetness and light in her music videos and on her seemingly unending, globe-trotting adventures, pop-star of the moment Taylor Swift certainly has a nasty side (or at least her representatives do). It was...

Posted by: Creativepool Editorial
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Leaders

J20 create an oddly perfect blend

Less than a week after it was announced they had officially been handed the brand's digital portfolio, TH_NK has launched an innovation new campaign for Britvic's J20 soft drink featuring a unique combination of spoken word poetry and orchestral...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

CP+B Former TBWA\Chiat Day CD Gustavo Sarkis, was appointed this week as executive creative director of CP+B Miami, where he'll lead creative on all accounts. The native Brazilian began his career in advertising at Almap/BBDO São Paulo where he...

Posted by: Creativepool Editorial
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Leaders

Lego X is 3D printing in reverse

When I say the word “Lego,” chances are that your mind is immediately drawn to either one of two things; last year's surprisingly wonderful “Lego Movie” (still not forgiven that Oscar snub) or a childhood spent idly placing...

Posted by: Benjamin Hiorns
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Leaders

Saatchi invest in the future of art

Saatchi Art recently unveiled the latest edition of their annual Invest in Art series, which features the best work from emerging artists, handpicked by the site's chief curator, Rebecca Wilson. This year, Wilson has selected seven young artists from...

Posted by: Creativepool Editorial
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Leaders

London skyline set to get hammy

I don't know about you, but I for one have always thought that if there was one thing the London skyline needed, it was another building shaped like a foodstuff. Well, it would appear my prayers have been answered, as after a six-year hiatus, the...

Posted by: Benjamin Hiorns
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Leaders

Your Work Here: The Annual 2016 Submissions are now open!

2015 is slowly winding down as the weather appears to be doing likewise, which means it's time for the industry to cast its sights on the new year. It's also that busy time of year where we start to collate all the best work for the Creativepool...

Posted by: Creativepool Editorial
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Leaders

NatWest and M&C Saatchi play musical chairs

In a new fully integrated campaign from M&C Saatchi, NatWest use the metaphor of the classic party game, musical chairs, to promote the bank's decision to end introductory teaser rates on savings accounts and credit cards. The campaign will run...

Posted by: Creativepool Editorial
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Leaders

The Honey Monster comes of age

The Honey Monster was really starting to show his age when the official Sugar Puffs mascot was benched back in 2010, but it would appear he's due a comeback in his autumn years. Having originally been created by the advertising legend John Webster...

Posted by: Benjamin Hiorns
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Leaders

Something extraordinary has happened...

Something extraordinary has happened to me. Not a new brand of tea bag I rather like, but something properly extraordinary. As you'll know, almost a week ago, armed men stormed the offices of the French magazine Charlie Hebdo; shooting and killing...

Posted by: Magnus Shaw
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Leaders

Weekend campaign roundup

The year has only just begun, and many brands and agencies are using the fresh start of 2015 to launch new campaigns. Here we'll be looking at a few of the most interesting that caught our attention over the weekend. Confused.com BRIAN the Robot is...

Posted by: Creativepool Editorial
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Leaders

CES 2015 Roundup

Last week saw the great, the good and anyone else even remotely involved in the world of electronics descending upon the Convention Centre in Las Vegas for the 2015 International Consumer Electronics Show. I already covered a few of the more...

Posted by: Benjamin Hiorns
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Leaders

Get royally minted this year

To celebrate the dawning of a new year, the Royal Mint has unveiled three brand new coin designs. The new designs are for the £2 and 50p coins, and commemorate the First and Second World Wars and the signing of the Magna Carta, which took place...

Posted by: Creativepool Editorial
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Leaders

South Kensington gets an artistic makeunder

The “Transforming South Kensington” competition by the Exhibition Road cultural group recently came to and end, with the eleven competing groups narrowed down to a final three. The competition, which was organised in conjunction with the...

Posted by: Creativepool Editorial
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Leaders

Sainsbury's Christmas ad: the bad taste of festive chocolate?

Ah, advent! The gateway to Christmas! Today is the day when millions of children all over the country are opening the first window on their advent calendars and devouring that first overpriced and possibly over-wrapped square of chocolate - assuming...

Posted by: Ashley Morrison
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Leaders

Business Roundup

DLKW Lowe DLKW Lowe has been given the creative account for the UK Post Office following a review where it pitched against high-profile competitors such as Ogilvy, WCRS and Engine. DLKW take the reins from Dare, who won the account back in 2009, but...

Posted by: Creativepool Editorial
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Leaders

Ralph Appelbaum Associates take to the skies

Ralph Appelbaum Associates, the largest museum exhibition design firm in the world, recently lent their expertise to the Royal Air Force Museum in London. The new permanent exhibition will look at the planes used during the First World War, and will...

Posted by: Creativepool Editorial
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Inspiration

The Paddington Trail: please look out for this bear, thank you...

by Ashley Morrison This Friday sees the eagerly anticipated release of the Paddington movie. I'm a colossal fan of the marmalade sandwich-loving young gentleman bear - and not only of the original five-minute animated episodes narrated by Michael...

Posted by: Ashley Morrison
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Leaders

Kehinde Wiley rethinks the way kings are made

A unique collaboration between the premium vodka brand, Grey Goose and artist, Kehinde Wiley will culminate in a series of events during the Miami art fair next month. The acclaimed artist will be displaying portraits in his “Modern Kings of...

Posted by: Creativepool Editorial
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Inspiration

10 Facts: How to create a successful brand

“Whether you’re a business looking for more success or tasked with developing brands, having a clear focus will save you time, money and tears.” The team at TEN Creative has designed a handy infographic and guide to share. 1....

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Leaders

Ogloovy and the Generation O Revolution

The latest in a series of recent acquisitions made by WPP; it was announced yesterday that Gloo Digital Design, one of the largest digital agencies in South Africa, as been acquired by the advertising giants through Ogilvy & Mather South Africa. The...

Posted by: Benjamin Hiorns
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Industry

Creativepool impacts the creative digital community

The Digital Impact Awards winners were announced on 21 October at the Brewery where Creativepool was awarded Highly Commended within the Social Media category for Best Community Development. Our achievement at the awards recognises...

Posted by: Creativepool
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Leaders

Arsene Wenger and John Terry, new voices for the Underground

As part of “London Poppy Day,” commuters will be hearing the voices of Arsenal manager Arsene Wenger and Chelsea captain John Terry on the London Underground today, filling in for the generic announcers. In aid of the Royal British...

Posted by: Benjamin Hiorns
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Leaders

Google attempts to reinvent email with new Inbox

Last Wednesday, when Google announced their new “Inbox” app, which heralded a supposedly radical new approach to email management, very few people were 100% sold on it. Early reports from beta-testers, however, has been incredibly...

Posted by: Benjamin Hiorns
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Leaders

Karmarama bail on BBC creative review

Karmarama dropped out of the statutory review yesterday for the BBC's creative account, which is looking more lucrative than ever before following the recent ambitious BBC Music ad (created by Karmarama) featuring a host of celebrated artists...

Posted by: Benjamin Hiorns
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Features

What would ITV's schedule look like if it went up-market?

Good Morning Britain 6:00am - 8:30am Suzanna Reid talks to Alan Yentob about his new beard. Meanwhile Simon Schama and Andi Peters drop into the International Symposium On Medieval Folk History in Bruges for more spins of the Wheel of...

Posted by: Magnus Shaw
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Leaders

Mika Hakkinen Encourages Golf Fans To Join The Pact

The global company Diageo is the leader in beverage alcohol with an wide collection of brands across spirits, beer and wine categories; brands such as Johnnie Walker, Crown Royal, Smirnoff, Captain Morgan, Baileys and Guinness. Johnnie Walker, the...

Posted by: Creativepool
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Leaders

WPP Lose Miller Lite Ad Account

TBWA beat out Publicis Groupe's Leo Burnett and WPP's Royal Order in the pitch for becomming Miller Lite's agency. Miller Lite is the fourth-largest beer brand in America and TBWA are taking over the control of the major creative accounts. WPP had...

Posted by: Creativepool
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Leaders

Time for new Apple products. But is all the fuss justified?

Of all the things Apple do well, creating a hullabaloo is one of the best. Despite ongoing wars and Scotland's bid for independence, the launch of a new product still performed well in the news agenda on Tuesday. Live from Cupertino, the world's...

Posted by: Magnus Shaw
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Leaders

Why the news is always bad.

Earlier this year, Jeremy Paxman suggested some editions of Newsnight should simply inform the viewing audience there was nothing much to talk about, before rolling the closing credits. Knowing Paxo, he was probably just being provocative, or even...

Posted by: Magnus Shaw
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Leaders

'A five-year-old could have done that!' Do artists have it easy?

Regular readers of the Creativepool blog will know that, although I am no artist, I like nothing more than to spend several hours at an exhibition, having a good moan. True, I don't need to be in an exhibition to do that; Ed Reardon lives - he's 42...

Posted by: Ashley Morrison

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