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Displaying 217 - 252 of 524 results

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Leaders

Top Hires of the Week

UNIT9 Leading multi-screen storyteller and award-winning director Jason Zada is the latest addition to UNIT9’s roster. Leading multi-screen storyteller and award-winning director Jason Zada is the latest addition to UNIT9’s roster. He...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: The inner temple, Thomson becomes TUI and other stories

SomeOne - The Honourable Society of the Inner Temple SomeOne has rebranded lawyers’ organisation, The Honourable Society of the Inner Temple, with a redrawn Pegasus logo that aims to break away from flat graphic symbols. The Honourable Society...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

agenda21 Digital - Addison Lee agenda21 Digital has been appointed by Addison Lee, the world’s largest managed car company, as its’ lead digital marketing agency to help drive the business’ expansion in the UK. Effective...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Atomic London - Royal Opera House Atomic London has been appointed by the Royal Opera House to create the campaign around the transformation of the iconic London theatre through its Open Up project, due for completion in autumn 2018. The Royal Opera...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

18 Feet & Rising - Popchips Popchips, the Californian snack brand, is poised to launch its first global ad campaign after appointing 18 Feet & Rising as its lead creative agency. It is the first time the 10-year-old brand, which markets itself as a...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Splendid Unlimited - Royal Holloway Royal Holloway, University of London, has appointed Splendid Unlimited to transform the institution's website experience to communicate its reputation as one of the UK's best universities. Royal Holloway is ranked...

Posted by: Creativepool Editorial
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Inspiration

I eat therefore I am - branding today's edible experiences

The food and drink landscape today has many different faces. But, one which continues full steam ahead is its wonderous reflection of people’s desire for experience over things. And now more than ever, how we fuel ourselves makes a statement...

Posted by: ECHO
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Leaders

Rebrand Roundup: Rum, recipes, railways and other stories

The Specialist Works - Gousto Recipe box company, Gousto, has unveiled a rebrand, reflecting its commitment to offering families ‘good food all round’. The new brand identity is the next phase of a major growth strategy for Gousto, who...

Posted by: Creativepool Editorial
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Leaders

Top Hires of the Week

CHI&Partners CHI&Partners has added three new multi-award-winners to its creative department, bringing in Howard Green and Kate Allsop from Grey London and Alice Burton from Y&R London. At Grey, Allsop was part of the team behind News UK’s...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Netflix cannabis, eHarmony, YouTube and other stories

Carrot - Netflix Streaming giant Netflix has partnered with creative agency Carrot and a California cannabis dispensary, to produce weed themed around several of its TV series. The marijuana, which was produced in limited-edition packaging and went...

Posted by: Creativepool Editorial
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Leaders

Ads of the Week

The Full Service - Macmillan Brave The Shave The striking black and white images featured in the clip above show the parents, partners and loved ones of people with cancer seconds after having all their hair shaved off in a bid to help others with...

Posted by: Creativepool Editorial
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Leaders

Ogilvy and Gentleman Scholar Help Lenovo(TM) Bring Gaming to Life

NEW YORK and HOLLYWOOD – A cinematic new animated trailer for Lenovo's Legion brand is debuting online and in targeted media outlets all around the world this week. The project was conceived by creatives at Ogilvy & Mather New York in partnership...

Posted by: The Darnell Works Agency
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Leaders

Account Wins of the Week

Nando's picks AnalogFolk to run digital account AnalogFolk has been named UK digital agency of record for Nando’s, following a competitive pitch that saw off AKQA and Dare. The Observatory International drew up the shortlist but Nando’s...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

PHD – Sainsbury's Sainsbury's has confirmed that PHD has won its consolidated £115m media planning and buying account, ending the long-running drama over the account review. A source close to the supermarket giant said PHD eventually triumphed...

Posted by: Creativepool Editorial
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Features

Brands and the Cult of Celebrity

Greenlight’s Tim Waine on how icons can still breathe new life into brand campaigns. Remember that ad featuring Cheryl Cole and L’Oréal? Times and trends may change, but celebrity brand endorsements remain one of the most powerful...

Posted by: BENlabs formerly Greenlight
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Leaders

Top 10 Account Wins of the Week

BBD Perfect Storm - The London Fire Brigade The London Fire Brigade has appointed BBD Perfect Storm to handle a new campaign to recruit firefighters that will be launched later in 2017. BBD Perfect Storm was selected to work on the two-year...

Posted by: Creativepool Editorial
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Leaders

Slide down The Shard in VR

Towering at 95 stories high, The Shard, the UK’s tallest building, has attracted visitors from across the globe for an unparalleled view of London’s iconic skyline. For a truly remarkable visit to the British landmark, visitors travel...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Cheetham Bell/iris/MEC/mSIX - Great British Bakeoff Channel 4 has announced that Lyle’s Golden Syrup and Dr. Oetker as the broadcast sponsors of The Great British Bake Off, set to return to screens this autumn for the eighth series. In its new...

Posted by: Creativepool Editorial
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Leaders

The Future: Lifestyle Branding

Customers are increasingly pushing for more experiences - viewed as a luxury to share and embrace. Lifestyle brands need to give consumers bigger, better, bolder and more distinct experiences. Lifestyle branding is about: Storytelling and engaging...

Posted by: Noir Agency
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Leaders

First look: Shop the show

designjunction2017 will be the London Design Festival's ultimate shopping destination, with a dedicated retail section perfect for buyers and design-savvy consumers. In The Canopy, more than 70 design-led pop up shops will sell everything from...

Posted by: designjunction
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Leaders

The artisanal gin made with actual Harley-Davidson parts

For decades, Uwe Ehinger, founder and namesake of the world’s first Premium Dry Gin to contain Harley-Davidson engine parts, has been searching the most remote places on the planet for antique motorbikes, and saving them for dealing or as core...

Posted by: Creativepool Editorial
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Leaders

Top 10 Account Wins of the Week

Soul - Wightlink Soul has been appointed by the ferry travel company Wightlink, one of the UK’s largest domestic ferry operators, to establish the firm as the preferred choice for trips between the Isle of Wight and the mainland. The agency...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

Ogilvy & Mather Hong Kong Ogilvy & Mather Hong Kong has announced the appointment of two senior executives to new roles within the digital team in Hong Kong. Manolis Perrakis joins as Head of Creative Technology and Vivi Fitriani as Head of UX/UI....

Posted by: Creativepool Editorial
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Leaders

Adland shows off its true colours for Pride London

Adland has really got stuck in for Pride London this year. We've already covered the wonderful official “Love Happens Here” campaign by WCRS, but that was only the tip of the rainbow. Here, we've gathered a few of the more interesting...

Posted by: Creativepool Editorial

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