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Displaying 649 - 684 of 5422 results

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Features

Is the pitching process broken and how can we fix it?

Unless you find yourself in a particularly enviable position, if you work in the creative industries (particularly in advertising) then at some point you’re going to have to pitch for work. The pitching process, as it once was, doesn’t...

Posted by: Benjamin Hiorns
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Inspiration

The kinetic visual compositions of VJ Jamie Shaw | #MemberSpotlight

Jamie Shaw is a freelance Motion Designer with a background in Fine Art, specifically abstract painting and drawing but his passion has always been in VJing. Working initially within the events industry, he developed a specialism in projection...

Posted by: Creativepool Editorial
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Features

Why design is a core battleground in the largest debates in tech

Design used to feel optional in tech, something to be sprinkled on at the end. Now, leading companies like Apple, Uber and TikTok rely on design and designers to identify new ideas and help users accomplish their goals - whether looking for their...

Posted by: Creativepool Editorial
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Inspiration

The Wild aims to crush the crushingly vanilla | #CompanySpotlight

The Wild bills itself as a “social-first” creative agency, which sits alongside social-first publisher Jungle Creations. To learn more, we spoke to Tom McGirr, Executive Strategy Director at The Wild, a man who feels that brands have...

Posted by: Creativepool Editorial
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Workshop

How to Enhance Brand Awareness with Digital Marketing

Did you know that 46% of consumers in the US only buy from businesses they can trust? Only after they do research and read reviews to get familiar with the company do they consider buying. The first step in all this is finding out about your brand....

Posted by: Alina Tytarenko
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Leaders

Exploring the inspiring world of Jaeyou Chung | #GettingToKnow

Jaeyou Chung, Associate Designer at COLLINS, is a multidisciplinary designer who gained experience interning for brand design agency Otherward before becoming a graphic designer for brand experience marketing and design partner Plus X. Now at...

Posted by: Creativepool Editorial
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Inspiration

A bold new identity for smart shopping brand Instacart | #BehindTheBrand

Wolff Olins partnered with Instacart to create a new identity system for the brand, as part of the grocery technology company’s ambition to serve more retail categories beyond food. Rooted in a new positioning and iconic logo, Instacart’s...

Posted by: Creativepool Editorial
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Leaders

Making brands impossible to ignore with White Bear | #CompanySpotlight

For this week’s company spotlight, we’re talking to Kelly Mackenzie, Founder and CD of White Bear. She founded White Bear seven years ago after working on global Cornetto rebrand at Carter Wong. White Bear was founded based on her passion...

Posted by: Creativepool Editorial
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Leaders

Top 10 most exciting branding designers on Creativepool

What is a brand? It’s far more than just a colour scheme and a few catchy phrases. Indeed, it’s more suitable to think of a brand as an identity - it’s what the company stands for, what it hopes to achieve and how it wants to be...

Posted by: Creativepool Editorial
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Features

The break from ads is over - How to save streaming

Here’s a surprising fact: the CW’s average viewer is 58 years old. If you’ve ever seen any of the network’s content - shows like Arrow or The 100 - you would be forgiven for finding this surprising. Nonetheless, the statistic...

Posted by: Creativepool Editorial
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Leaders

Podcaster Holly Moore on how anything is possible | #GettingToKnow

Holly Moore, CEO of the female founded, Manchester based full-service events agency, Make Events, launched a brand new podcast with an impressive line-up of familiar industry faces this summer. After recovering from a 5-year battle with OCD - a...

Posted by: Creativepool Editorial
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Features

Podcasts then and now: How one medium took over the media

In 2004, a Guardian article highlighted a new, innovative medium that stood out through “the intimacy of voice” paired with “interactivity (…) convenience and portability”. The journalist Ben Hammersley was talking about...

Posted by: Creativepool Editorial
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Workshop

Cracking Prime Day 2.0 with Creative Ads

For brands looking to make a splash this October during Amazon Prime Day, creative mobile campaigns are key. In this article, Paul Coggins, CEO of Adludio, argues that the ad industry has sat on its creative laurels for too long. If the...

Posted by: Creativepool Editorial
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Industry

Creating the unforgettable with Taxi Studio | #CompanySpotlight

Brand expression agency Taxi Studio is an independent design business based in Bristol that’s home to a collective of global talent - without unnecessary hierarchy or inflated titles. Founded in 2002 by three friends, they have grown to work...

Posted by: Creativepool Editorial
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Inspiration

Three headstrong people share their stories | #BehindTheIdea

A trans activist, a rapper and a comedian talk openly and frankly about their life, inspirations, achievements, challenges, and why their hair is such a huge part of their headstrong personality. All while getting their haircut in Bed Head’s...

Posted by: Creativepool Editorial
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Inspiration

The Kerch Bridge Stamp – An ad campaign for resistance?

When a section of the Kerch Bridge connecting mainland Russia to the Crimea was blown apart last Saturday morning, it wasn’t the definitive strategic blow many assumed it would be. Indeed, the bridge was operational again (at least in part) by...

Posted by: Benjamin Hiorns
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Leaders

Top 10 most exciting graphic designers on Creativepool

The best graphic designers inhabit that space between the creative and the business-minded; the tangible and the intangible. It would be quite easy (and reductive) to simply take the phrase literally and describe a graphic designer simply as...

Posted by: Creativepool Editorial
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Leaders

Aimee Luther on having the freedom to be yourself | #GettingToKnow

Aimee Luther is Managing Director at The Liberty Guild, an invitation-only curated association of “the finest communication practitioners in the world.” In this week’s getting to know, we talk to Aimee about her career so far, the...

Posted by: Creativepool Editorial
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Inspiration

Proving that Moonpig is more than just a card company | #BehindTheIdea

Moonpig, the UK’s leading online greeting card and gifting platform has created its latest advert featuring the Moonpiglets and this time they are promoting the wide range of gifts the brand offers. The campaign continues Moonpig's journey...

Posted by: Creativepool Editorial
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Features

Three ways mobile marketers can make privacy their hallmark

The launch of Apple’s ATT framework has impacted mobile marketers’ access to user-level data. To navigate this change, they need new tactics and mentalities. Drawing inspiration from brand examples, Gal Ekstein, President and GM at AppsFlyer,...

Posted by: Creativepool Editorial
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Leaders

Top 10 most exciting copywriters on Creativepool

The written word is a funny thing. It’s something `almost all of us have a basic understanding of and use every day to reply to emails, forward distracting memes to our co-workers and message our significant others about dinner. But how often...

Posted by: Creativepool Editorial
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Workshop

From sausage maker to meal creator | #BehindTheBrand

Richmond sausages recently announced the launch of its brand-new packaging by brand identity agency Bloom. The new design incorporates top-down, modern photography to inspire shoppers with recipes and show the many ways “the Nation’s...

Posted by: Creativepool Editorial
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Leaders

#GettingToKnow Brooklyn Brother’s latest signing, Orlando Warner

This week we’re getting to know former Engine Creative Director and current ECD at The Brooklyn Brothers, Orlando Warner. While he’s only been in his ECD role for a few months, Orlando has already been making waves over at Brooklyn...

Posted by: Creativepool Editorial
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Workshop

How to hire a great branding designer – 5 top tips

What is a brand? It’s far more than just a colour scheme and a few catchy phrases. Indeed, it’s more suitable to think of a brand as an identity - it’s what the company stands for, what it hopes to achieve and how it wants to be...

Posted by: Creativepool Editorial
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Features

Global creative calendar: October 2022

Each year, the Cannes Lions score the global branded communications and marketing industry on Reach, Communication, Craft, Experience, Innovation, Impact, Good, Health, Entertainment, and even more. The latest edition of our Global Creative Calendar...

Posted by: The Darnell Works Agency
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Industry

Why cloud-based tech will help SMEs prepare for a recession

As the United Kingdom enters a recession, SMEs need to look into putting systems into place that get them through the recession. Damian Hanson, Co-Founder & Director of CircleLoop, a business focused on communication systems, explores why cloud-based...

Posted by: Creativepool Editorial
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Inspiration

Circular Design @ London Design Festival 2022

Over the last week or so we have seen the return of the London Design Festival for its 20th Anniversary. Amongst some visually stunning designs and installations, were some critical and important messages. It was not only inspirational, it was...

Posted by: Creative Bears Ltd.
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Inspiration

The pulp of social fiction

“lurid, exploitative, and sensational subject matter” Nope, not a pithy framing of social media, but the definition of a genre of serialised storytelling from the last Century, known as pulp fiction. Pulp was named after the cheap paper it was...

Posted by: Richard
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Inspiration

The Intervention of Virtual Reality in Therapy

We have all witnessed the digital advancement prevailing in the real world. The near future is supposed to be a lot more technologically advanced. It’s because the technology of the Augmented and Virtual world has been applied to both science...

Posted by: fourthedesign 3d Visualization Animation- Multimedia design

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