Displaying 433 - 468 of 5422 results
McKinsey Health Institute’s ‘Adding years to life and life to years’ report estimates that over the next decade humanity could add as many as 45 billion extra years of higher-quality life - roughly six years per person on average -...
Posted by: Creativepool Editorial
It’ll have escaped the attention of nobody that AI has been the chief disruptive trend of 2023. The way things are going, it might end up being the chief disruptive trend of the century. But while there are so many catastrophising the end of...
Posted by: Benjamin Hiorns
An invention the world didn't know it needed has been unveiled. Premium Chips brand Hoeksche Chips, in partnership with Wunderman Thompson, has solved a problem that has haunted chip-eaters worldwide for decades. Humanity has been plagued by the...
Posted by: Creativepool Editorial
Purpose is a small and complicated word. For many, it’s that indefinable ‘something’ that keeps us pushing against a brick wall even when we know it’s breaking our backs to do so and for many more it’s the thing that...
Posted by: Benjamin Hiorns
According to BCG Henderson Institute Chairman Martin Reeves and Rhodes Scholar Jack Fuller, imagination is crucial for “seizing and creating new opportunities and finding new paths to growth.” Their Harvard Business Review book “The Imagination...
Posted by: The Darnell Works Agency
When we enjoy our work, and it's a part of who we are, it's harder to be mindful of sneaky burnout gremlins. So how can we make sure we look after our mental health when our creative minds never take a break? Creativity isn’t just a job we...
Posted by: We Are Tilt
To launch the eagerly awaited fourth installment in Blizzard Entertainment’s Diablo series, B-Reel has revealed its new campaign daring gamers to taste something no one on earth has ever tried before: a Demon Meat Shake. After the open Beta...
Posted by: Creativepool Editorial
In today's fast-paced, opinionated society, where trends and attitudes change with lightning speed, creating lasting brand legacy is the ultimate marker of success. This mission is being made harder to achieve by the current reactionary social...
Posted by: Creativepool Editorial
When was the last day you went without your phone? Find out how our addiction to phones and increasing dependence on technology shape our uncertain future in this first excerpt from 'Will You Stroke Your Robot Dog' - our latest Tilt Talk...
Posted by: We Are Tilt
Freelancing has become an increasingly popular choice for creative professionals in recent years, particularly in the years following the pandemic. I’ve been freelancing for over a decade now and the freedom to work on diverse projects, set...
Posted by: Benjamin Hiorns
From art to adverts, we’re seeing increasing (and incredibly impressive) examples of creativity sourced entirely from AI. And if you look at the dictionary definition of creativity, it’s easy to see how this can be plausible. It says,...
Posted by: Creativepool Editorial
The drive for consumer privacy has shaken up the ad industry, forcing brands to look at how they target their audiences. And it’s not a bad thing. Google’s imminent removal of third-party cookies means consumers will no longer be followed...
Posted by: Creativepool Editorial
This week, we’re shining our company spotlight on the London-based Documentary Production company, Candour. We spoke with Co-founder and producer Zachary Crawley on the studio’s humble beginnings and its current status as a defiantly...
Posted by: Creativepool Editorial
As demand for creative roles booms across a variety of industries, The Interaction Design Foundation, the world’s leading online design school, reveals five creative career paths to explore that never existed before. With the introduction of...
Posted by: Creativepool Editorial
KitKat introduced their ‘Have a Break, Have a KitKat’ tagline in 1957, and to this day it’s widely recognised all around the world. In fact, it’s a slogan so well-known that you don’t even have to finish it or add the...
Posted by: Creativepool Editorial
As I sit here in a virtual meeting, trying to get my son to get his sick IN, not outside of, the bucket while making sure I’m still on mute and keeping up with the conversations, I’m reminded how incredible women truly are and the...
Posted by: Momentum Worldwide
Legendary characters and stories are having a moment in film. Iconic pop culture video game Super Mario Bros. had a box office hit with its animated film amassing $1 billion globally earlier this year, meanwhile, Greta Gerwig’s highly...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? Nope, there is no “typical” day! And that’s what I love. I’m still learning the team, clients, ways of working at the moment which is great fun. My role...
Posted by: Creativepool Editorial
The Design Council’s refreshed visual identity launched with sustainability and accessibility at its heart. As the UK’s national strategic advisors for design, the Design Council aims to open a conversation around graphic design...
Posted by: Creativepool Editorial
In the increasingly fast-paced world of the creative industries, the relentless pursuit of innovation and success generally takes centre stage. However, amidst all the demands, pressures, and deadlines, it is essential to prioritise the wellbeing of...
Posted by: Benjamin Hiorns
How did you get into the industry? I guess all the early signs were pointing towards a career in design, but in hindsight it’s quite shocking just how little thought went into pursuing this path. Art and design were my favourite subjects, and...
Posted by: Creativepool Editorial
Live & Breathe is an independent and progressive agency of 75 people based in the UK with global reach that believe collaboration is everything. It’s where they get their name from - by living & breathing their clients’ business needs for...
Posted by: Creativepool Editorial
RAPP UK has created a campaign to drive awareness for mothers2mothers, a health charity working across 10 sub-Saharan African countries. The campaign, ‘Don’t Buy It’, revolves around a special stall set up in a bustling Ghanaian...
Posted by: Creativepool Editorial
Tell us a bit about your role! Is there a “typical” day? Life as an EP means that no two days are the same - and for me that’s part of what makes it so compelling. My focus is on considering the needs of our client partners...
Posted by: Creativepool Editorial
Amid economic uncertainty, the advertising ecosystem is maintaining its resilience. With budgets continuing to grow, there is a sense of optimism that seems at odds with the economy at large. This positivity is not ill-founded. Many companies were...
Posted by: Creativepool Editorial
Girlguiding, the iconic British brand which is the UK’s largest youth organisation dedicated completely to girls, has launched its most transformative rebrand since being founded 113 years ago. Launching on International Women’s Day, the...
Posted by: Creativepool Editorial
Kindness is a virtue that’s seldom celebrated in this world but there’s a trend currently taking over social media that aims to rectify that. Of course, social media is a platform itself rarely accustomed to kindness. More often than not,...
Posted by: Benjamin Hiorns
How did you get into the industry? Having studied at Bournemouth I always enjoyed being surrounded by creative talent. I never wanted to be a designer but was fascinated by the way people used things, and what made them choose one brand over...
Posted by: Creativepool Editorial
Compete and earn game, Lost At Sea has partnered with creative technology studio, Appetite Creative to create, design and build a brand-new multi-player blockchain-based game. “We really enjoyed all aspects of designing and developing this...
Posted by: Creativepool Editorial
Regardless of your opinions on the British Monarchy, it’s undeniable that the coronation of King Charles III was something of a historic event and something that deserved chronicling and (of course) parodying. With that in mind, I’ve...
Posted by: Benjamin Hiorns
Today’s consumers are a more discerning bunch than those that came before. They don’t just want to know what a brand sells but what it stands for and this is where brand purpose comes into play; its reason for being beyond just making a...
Posted by: Benjamin Hiorns
Rich people are the worst, right? That’s something 99% of us can probably agree on. Wealth disparity is at an all-time high and it’s only getting worse. Indeed, the pandemic seems to have catalysed the yawning chasm between the haves and...
Posted by: Benjamin Hiorns
How did you get into the industry? I remember getting a camcorder for Christmas one year when I was 10 and enjoyed taking pictures on it. For my 14th birthday, I received a new point and shoot digital camera, which led me into the world of beauty...
Posted by: Creativepool Editorial
The creative industries are very much known for their high-pressure environments. It’s something you thrive on as a creative, yet we all have our limits. Creative work is often solitary in nature, however the pandemic has seen job losses,...
Posted by: Creativepool Editorial
Nonprofit design advocacy organisation, Where are the Black Designers? Recently announced a 12-month partnership with global creative digital product studio, ustwo. Together, the partners aim to create equity through service, and drive tangible...
Posted by: Creativepool Editorial
Long before digital marketing started to suffocate emotional creativity in favor of unnecessarily complex, performance-based blindness, my agency presented a TV spot for a high-end audio brand. We were excited. We had a powerful concept, and we...
Posted by: Lysle Wickersham