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Leaders

Suisse create groundbreaking shelter to provide worldwide refuge

With the Syrian refugee crisis seemingly becoming more bleak by the day, and no viable solution to the situation on the horizon, design and tech consultancies are working overtime in order to help. To that end, a new shelter, built entirely from...

Posted by: Benjamin Hiorns
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Leaders

Cannes Lions announce some major changes

The Cannes Lions International Festival of Creativity has announced some significant changes that will come into effect in time for the 2016 awards. These changes will see the Press Lions become the Print & Publishing Lions and Digital Craft split...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: From Maccy D's to Gumtree's

Boxer - McDonald's Boxer has designed a new packaging range for McDonald’s in order to help the fast food giant better reflect its vision as a more modern and progressive company. Beginning in the US, the new look will also roll out to the UK...

Posted by: Creativepool Editorial
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Inspiration

New Year's Resolutions from Six of our Favourite Creatives

With the fuzzy head that lingers after a little too much mulled wine, I found myself facing the first week of January 2016 from an existential hollow, just off the coast of the Sea of Despair. You see, I quit my full time job of 7 years back in...

Posted by: Michelle Collier
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Inspiration

Focal Point: Having fun with Beach London

Beach London is something of a creative laboratory; combining an agency, a shop and an art gallery within four walls. We chatted with founder Charlie Hood about injecting colour, creating unforgettable experiences and most importantly; having...

Posted by: Kate Lewin
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Leaders

The Latest Highlights and Trends in Tech

Whilst the eyes and ears of the tech world are all set on Las Vegas for CES 2016 this week, there are plenty of other stories left to tell. If you want to check out my CES 2016 highlights, you can do so HERE, but in this supplemental article, I'll...

Posted by: Creativepool Editorial
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Leaders

CES 2016: The Highlights

Last week, the tech world relocated en masse to Las Vegas for the annual Consumer Technology Association expo (or CES), which this year (as one would expect given recent trends) was heavily focused on VR and everything VR related. However, what with...

Posted by: Benjamin Hiorns
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Leaders

Top Hires of the Week

The OLIVER Group The OLIVER Group has announced three new senior promotions with immediate effect as it expands its unique experience planning discipline: Mark Bell to chief experience officer for OLIVER Group, and John Gibbard and Roz Thomas to...

Posted by: Creativepool Editorial
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Leaders

Amsterdam: The City of the Future

3D printed houses and bridges, clean air, sustainable office spaces and coffee delivered by drone at the tap of an app. If this sounds like sci-fi to you then you need to visit Amsterdam. It’s the city of the future, and this is all a reality...

Posted by: Kate Lewin
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Leaders

BBC Three combat new logo criticism with satirical comedy

Red Bee Media has designed a new logo for BBC Three, which has replaced the word “Three” with a more direct and confrontational symbol, which underlines the channel's vibrant, youth-focused content. The entire brand has been repositioned...

Posted by: Creativepool Editorial
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Leaders

Why Epson are literally swimming in ink

On 21st December, printer giants Epson teamed-up with sportswear company Triflare to create swimsuits for Epson's "Swimming In Ink" event, that heralded the availability of Epson's innovative new EcoTank™ printers, with performances by the U.S....

Posted by: Magnus Shaw
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Inspiration

Focal Point: From Graffiti to Screen Printing with ZEBU

How would you sum up ZEBU? ZEBU are an art and illustration duo from Berlin. Our work is bold, reduced and humorous. How did you guys get started in the industry? We have our roots in graffiti and urban art culture. Back in the day we were a...

Posted by: Kate Lewin
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Inspiration

The Brand Case Studies: KITE Eyewear

KITE is a UK-based optometry brand making waves with its innovative ‘eyewear’ and ‘eyecare’ products. Founder Asad Hamir was frustrated at optometry’s sterile marketplace and sensing that it lacked innovation or...

Posted by: Kate Lewin
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Leaders

Brothers and Sisters tell a heart-warming tale for Center Parcs

Center Parcs has unveiled a new TV advertisement as part of a broader £5 million marketing campaign from creative agency Brothers and Sisters, which celebrates family time in a charming and touching way. The novel twist here, is that instead of...

Posted by: Creativepool Editorial
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Leaders

The Latest Highlights and Trends in Tech

First off the bat, let me take this opportunity to wish all my fellow Creativepoolers a happy and prosperous new year! 2015 was certainly an exciting one in the tech world, but with a 2016 looking to herald the dawn of mainstream virtual reality, the...

Posted by: Benjamin Hiorns
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Leaders

Top Ten Ads of 2015

J. Walter Thompson London - KitKat As the countdown to the festive season began in earnest, millions of Brits had one worried eye on the exhausting side of Christmas. On top of this, they had to contend with more and more banal Christmas ads,...

Posted by: Benjamin Hiorns
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Leaders

The Top Technology Stories of 2015

January: Google lets users design their own phones Internet kingpins Google unveiled a new prototype this year for their modular smartphone, which will allow users to swap out components and essentially design their own phones. The phone will work...

Posted by: Creativepool Editorial
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Leaders

The Top Advertising Stories of 2015

It's been one hell of a year, so boiling it all down into a few humble little articles is no easy task. But we're going to try. This year we expanded our horizons a little bit, encompassing the entire creative spectrum, and as such, these lists will...

Posted by: Creativepool Editorial
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Leaders

Top 10 Hires of the Week

The Mars Agency The Mars Agency has begun its 2016 fiscal year with the promotion of Darren Keen from Managing Director, Europe to Chief Executive Officer, Europe. For 43 years the agency has operated under one Global CEO, and the addition of CEO,...

Posted by: Creativepool Editorial
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Leaders

New York Festivals 2016 Torch Awards Officially Open

The 2016 Torch Awards is now officially open for entry, with New York Festivals inviting young creative talent from the ages of 18-27 to take part in the third annual initiative, which is a unique competition exploring a different creative challenge...

Posted by: Creativepool Editorial
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Leaders

Be Original This Christmas: Mixing it up with MassiveMusic and Visualise

Our good friends at MassiveMusic have created a rather unique online activation that brings a liberal dose of festive cheer to pretty much any song imaginable (as long as it's available on YouTube). The musical agency's Amsterdam office has launched...

Posted by: Creativepool Editorial
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Leaders

Mark Foster Gage brings gothic glamour back to the New York skyline

Gothic architecture might be all the rage in the fictional world (just look at Gotham city in the DC Comics universe), but in reality, there's something of a stigma attached to it. It's the antithesis of the clean, plain, cold exteriors favoured by...

Posted by: Benjamin Hiorns
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Leaders

Redesigning the London Tube Map

French architect and designer Jug Cerovic has unveiled a new design proposal for the London Tube map as part of his INAT project, which aims to standardise metro maps around the world. His Tube map proposals uses bright shades to highlight...

Posted by: Creativepool Editorial
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Inspiration

Creativepool Picks: The 2015 Holiday Gift Guide

It’s the most wonderful time of the year. If you’ve got all your presents sorted that is. Otherwise it’s the most stressful as you rush to buy thoughtful, fun and imaginative gifts whilst trying to support lesser-known artists,...

Posted by: Kate Lewin
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Leaders

The Latest Highlights and Trends in Tech

GoPro get into the drone business GoPro: Karma is Coming Whilst I have yet to jump on the drone bandwagon myself, the immortal child inside me at least understands the appeal (to an extent), and given the ubiquity of GoPro amongst the hobbyist...

Posted by: Benjamin Hiorns
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Leaders

Top 10 Hires of the Week

Frequency540 Independent digital marketing agency Frequency540 (FQ540) has hired award-winning creative talent Suzanne Michaels to oversee its creative department. Michaels will be responsible for driving the creative vision for all of...

Posted by: Creativepool Editorial
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Leaders

Agency Cribs Episode 2: Heading to Camden with jones knowles ritchie

In the second sneak peek behind the curtains of adland’s biggest, best and brightest shops, we offer you an insightful look into the day-to-day operations of jones knowles ritchie, an award-winning global design agency based right in the heart...

Posted by: Creativepool
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Leaders

Dot One converts DNA into graphic prints and textiles

Iona Inglesby has launched a company that converts DNA data into unique graphic prints and patterned textiles. Inglesby's Dot One takes its name from the 0.1% of each person's DNA that differs from that of other human beings. Apparently we share 50%...

Posted by: Creativepool Editorial
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Leaders

The Top 5 Ads of the Week: Christmas Special Part 3

Gravity Road – Three As someone with two parents, both of whom have birthdays in the week before Christmas Day, this is one ad I can really relate to. This week, Three launched its festive campaign “Merry Birthday,” to celebrate everyone in...

Posted by: Benjamin Hiorns
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Leaders

Getty Images drop the Visual Trends of 2016 list

Getty Images has unveiled its highly anticipated visual trends forecast, an industry-leading publication of the key visual trends Getty Images predicts will influence design, advertising and brand communications in 2016. Forecast by Getty...

Posted by: Creativepool Editorial
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Leaders

NBBJ designs a floating ice rink for the Thames

London and New York are perhaps the two most popular cities for tourists on the planet, and there are countless parallels to be drawn between them. From the underground system and the cultural similarities, to the sheer vastness of the cities...

Posted by: Benjamin Hiorns
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Leaders

Rebrand Roundup: From a Great Green Wall to Google Ventures

Venturethree - United Nations Venturethree has branded an ambitious United Nations project to create a green wall across the breadth of Africa made up entirely of plants and trees. The Great Green Wall campaign launched earlier this week at the UN...

Posted by: Creativepool Editorial
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Leaders

Scarlet Winter transforms The Mill's London studio into a Ski Lodge

For the Christmas period this year, the Mill’s London studio has been transformed into an Après Ski Lodge complete with snow, wood burning stoves, log piles, Christmas trees and (naturally) skis thanks to set designer and prop maker,...

Posted by: Creativepool Editorial
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Leaders

Michael Craig-Martin exhibition traces the evolution of the gadget

Since hitting my mid-twenties and discovering the joys of an (albeit limited) disposable income, I've become something of a gadget fiend. Yes readers, I'm one of those insufferable pricks who just has to have the latest gizmo or pointless upgrade,...

Posted by: Benjamin Hiorns

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