Displaying 361 - 396 of 4946 results
In today's digital age, incorporating animation is essential for businesses and individuals to effectively communicate their ideas. Whether your goal is to produce captivating marketing materials, educational content, or creative animation projects,...
Posted by: Creativepool Editorial
In an era dominated by hashtags, emojis, and viral trends, the way we communicate has undergone a seismic shift. Social media platforms have become our digital playgrounds, where words happen instantly but leaving lasting impressions on. For brands,...
Posted by: Benjamin Hiorns
Hallmark Luxury Care Homes, the family-owned group of 22 care homes in England and Wales, relaunches with an all-new brand positioning and identity created by The Corner London. The work sees a complete overhaul of Hallmark’s brand strategy,...
Posted by: Creativepool Editorial
ZDNET recently shared an article about exclamation points - specifically, why Apple doesn’t use them on their website. Although it’s a small detail, creative Chris Matyszczyk believes it’s significant. Matyszczyk begins by touching...
Posted by: Novagram
Across this month’s full slate of alluring extracurricular activities, everyone open to new experiences has worlds to gain. Current and future leaders spanning all industries are going all in: Curtains will soon draw back and stages will...
Posted by: The Darnell Works Agency
Not every brand can be an icon and even those that achieve iconic status are not guaranteed immortality. Of course, changing consumer and economic trends are always going to play an important part in whether a brand sticks around for months, years or...
Posted by: Benjamin Hiorns
Philips Avent, in collaboration with LePub, is launching an empowering new campaign called #ShareTheCare. This initiative aims to address the challenges faced by moms and put a spotlight on the importance of their well-being and self-care. To raise...
Posted by: Creativepool Editorial
As creatives, we’re always treading a fine line between letting our creative souls run free and pleasing not only our clients but our audiences. Never is this more apparent than when a piece of creative stirs controversy and we’re forced...
Posted by: Benjamin Hiorns
In today's digital world, where market competition intensifies every minute, social media marketing is a mandatory tool for attracting and retaining customers. Especially for small and medium-sized enterprises with limited resources, effective use of...
Posted by: Taker | Maker
With the gaming industry among the biggest in the world right now, game designers have never been more highly sought after. Whether you are a major gaming studio creating AAA games or a startup with a revolutionary idea for an indie game, the...
Posted by: Creativepool Editorial
As the alcohol-free category evolves beyond simple 0.0 versions of our favourite tipples, what are the stories that look set to stick? WEEKDAY DRINKING The ‘less but better’ moderation mindset is premiumising the alcohol space with...
Posted by: B&B Studio
Pot Noodle, the Unilever snack brand, was positioned as filling a hole and a tongue-in-cheek film that takes that a step further showing the noodles in all sorts of holes such as a pool table pocket, a bird house and a washing machine drum. It also...
Posted by: Creativepool Editorial
The Digital Transformation Landscape As we navigate the ever-evolving digital landscape, businesses are faced with the challenge of not just keeping up, but staying ahead. To thrive in this dynamic environment, organisations must become...
Posted by: Creativepool Partner
In the dynamic world of fashion business, selecting a fashion designer who aligns with both your brand’s requirements and the project’s needs is paramount. Whether you’re launching a new clothing line, rebranding your company image,...
Posted by: Creativepool Editorial
How did you get into the industry? From watching too many cartoons as a kid, honestly! As a teenager, I saved up for a Wacom tablet and started experimenting with making my own animation in Flash and Photoshop. Later, when I studied animation at the...
Posted by: Creativepool Editorial
There will come a time in the not-too-distant future where I officially get sick of writing about AI. Thankfully, however, I’ve not quite crossed the indifference Rubicon yet. Indeed, given the pace the technology is developing, it seems...
Posted by: Benjamin Hiorns
In today’s digital landscape, the demand for high-quality app design is soaring. Whether you’re a seed-stage mobile app startup aiming to create the next big thing or an established company striving to stay relevant, finding the right web...
Posted by: Creativepool Editorial
Design agency Matter has collaborated with University of the Arts London to develop a concept for a bio-inspired sustainable earplug using the natural form of a helix to reduce material needed to efficiently block out sound. The concept takes...
Posted by: Benjamin Hiorns
Sticky, sweet, and golden in colour, Lyle’s Golden Syrup has been used in home-baking since 1883, and the green and gold tin is a common sight in British kitchens. However, anybody who has taken a close look at the tin will likely have been...
Posted by: Novagram
When we think of the 90s, we often picture neon lights, garish colours, skateboards, “attitude” and POGS. But above all else, what the 90s represented to me was the dawn of the mascot. Of course, many entertainment franchises lived or...
Posted by: Benjamin Hiorns
Whether you’re seeking to transform a house, office, or retail space, selecting the right interior designer is crucial. They play a pivotal role in achieving the desired aesthetics and functionality for your environment. Amidst numerous...
Posted by: Creativepool Editorial
In today’s digital era, typography plays a pivotal role in enhancing brand identity, conveying meaning, and elevating the user experience. Whether you’re designing a website, logo, or marketing materials, the right typographer (font...
Posted by: Creativepool Editorial
Dave Anderson is an animator, illustrator and storyboard artist born in Wales, and currently based in Barcelona, who has for over a decade has been helping even the most uptight organisation find their funny. In recent years he’s directed...
Posted by: Creativepool Editorial
AI is fast becoming a part of our everyday lives, making life easier in both our personal and professional lives. But what does the future AI personal assistant look like? With its new concept, Swift Creatives sets out what could be the next...
Posted by: Creativepool Editorial
When discussing female designers’ contribution to the heavily male-dominated creative industries, there’s a specific focus on the heralded historical figures and individuals known to have paved the way, think Margaret Calvert, who...
Posted by: Benjamin Hiorns
Tell us a bit about your role! Is there a “typical” day? I’m Chief Creative Officer at Saffron, the global branding and design agency. I oversee the work of our global design team split between London, Madrid and Vienna, making...
Posted by: Creativepool Editorial
Planning an event can be a daunting task, requiring meticulous attention to detail and a fair amount of creative flair. When it comes to making your event a success, whether it's a corporate gathering, a wedding, or a private celebration, hiring the...
Posted by: Creativepool Editorial
In a world where thousands of companies are being born every day, the power of a strong brand has never meant more. There are, of course, always those legacy brands whose popularity will ebb and flow with changing cultural whims but for some brands,...
Posted by: Benjamin Hiorns
In a city where the Underground map is as iconic as Big Ben, any change to the transport network is bound to raise eyebrows. The recent rebranding of the London Overground’s ‘Orange Line’ is no exception. As the old familiar orange...
Posted by: Benjamin Hiorns
Gueriilla Communications is a creative integrated agency that enjoys what they do and like to have fun with the people they work with. The clue is very much in the name. To learn more about the defiantly northern agency, we spoke to James Allen,...
Posted by: Creativepool Editorial
How did you get into the industry? I got into the industry through university where I had my first photography classes. Before that, taking pictures was just my hobby. In 2020 I left my hometown and I moved into London, where the whole story...
Posted by: Creativepool Editorial
JOAN London has created a powerful new advertising campaign for The Cybersmile Foundation to combat the growing threat of cyberbullying and online abuse. The campaign, Modern Witch Trials, which includes a short film directed by Chromista’s...
Posted by: Creativepool Editorial
Warning: Featured happenings in this edition of our global creative calendar are closer than they appear. Over the past several years, these updates have presented thousands of opportunities to advance knowledge, sharpen skills, immerse within...
Posted by: The Darnell Works Agency
B2B marketing has been evolving, and you’ve probably noticed it. In the last few years, there’s been a shift towards the use of entertainment in B2B marketing. This is something that takes many forms: branded entertainment, branded content,...
Posted by: Novagram
There’s an inbuilt need in all good creatives to strive for perfection. It’s a blessing that can help great design but it can also be a curse. Our house number plaque was always irritatingly tilted. It poked my obsessive brain every time I saw it winking at me in defiance of the existence of spirit levels. It’s fixed now… and furthermore, I moved it to line up with the surrounding brick pattern. The trouble is that fixing this imperfection simply opened up the top slot to the next irritation, holes from old, long gone doorbells… poke, poke, poke… and so the strive for perfection continues. OK, so I am a little on the obsessive side. How do you draw the line on forever creatively tinkering in the never-ending strive for perfection? After all, we all have deadlines to hit. In our studio, we have a super simple process that allows us to tinker with the worst offenders, tick them off the list and move on. We simply ask… “What’s the worst thing you can see?” * Any piece of creative could be amazing but there’s always something at the top of the “worst thing” list. This simple question forces us to spot and sort out the worst offender. That said, the fix might have knock-on effects but these simply get added to the list. Rinse and repeat and bit by bit we get closer to a fully rounded, cohesive concept with diminishing issues. * It's important to note that spotting the worst offenders is a skill that comes with training, and passion and only gets more refined with experience.
Posted by: Andy Gregory
FutureBrand - the brand-led business transformation company that has helped transform household names such as American Airlines, Sanofi, McDonald’s, NatWest and Barilla - has appointed Lauren Maynard as its new Global Chief Growth Officer. In...
Posted by: Creativepool Editorial