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Leaders

Top 20 Ads of 2017

With digital arguably superseding traditional TV advertising as the most relevant and cost-effective way-forward for the industry this year, it's surprising that we actually enjoyed such a banner year for great, 30-90 second creative content. Of...

Posted by: Benjamin Hiorns
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Leaders

Ads of the Week: Christmas comes early (again) and other stories

Adam&Eve/DDB - John Lewis It's that time of year again. John Lewis has unveiled its hotly anticipated Christmas spot with new star Moz the Monster, who lives under a boy's bed. The ad tells the story of a boy called Joe who is kept awake by the...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

CHI & Partners - Netflix (Bright) CHI & Partners has picked up the brief to launch Netflix's first blockbuster movie, Bright. The agency won the business following a pitch against undisclosed agencies. Bright is Netflix’s biggest ever movie...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: The inner temple, Thomson becomes TUI and other stories

SomeOne - The Honourable Society of the Inner Temple SomeOne has rebranded lawyers’ organisation, The Honourable Society of the Inner Temple, with a redrawn Pegasus logo that aims to break away from flat graphic symbols. The Honourable Society...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Atomic London - Royal Opera House Atomic London has been appointed by the Royal Opera House to create the campaign around the transformation of the iconic London theatre through its Open Up project, due for completion in autumn 2018. The Royal Opera...

Posted by: Creativepool Editorial
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Industry

Are you in need of the Tapestry Treatment?

Ready for a Halloween Makeover? Enter for a chance to win the Tapestry Treatment and a £75 Selfridges voucher We're offering the opportunity to have your image transformed this Halloween using the magic of post production! No dressing up or props...

Posted by: Tapestry
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Leaders

Top Hires of the Week

Publicis London To support Publicis London’s expansive growth over the last two years with the appointments of big accounts such as Morrisons, P&G Dish, Heineken global digital, and the IOC (International Olympic Committee), and reinforcing...

Posted by: Creativepool Editorial
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Workshop

How your small business can grow with the help of iPhone apps?

When you’re running a small business on your own then you need all the help you can get. The powerful apps discussed here will help take your organizational and management skills to the next level. Calendar apps for better self-management and...

Posted by: Martha Jameson
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Leaders

Ads of the Week

The Full Service - Macmillan Brave The Shave The striking black and white images featured in the clip above show the parents, partners and loved ones of people with cancer seconds after having all their hair shaved off in a bid to help others with...

Posted by: Creativepool Editorial
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Inspiration

Five Reasons to use Professional Creative Crowdsourcing

Businesses have been using the internet to outsource work to the crowd for over ten years now. Coined “crowdsourcing” by Wired writer Jeff Howe in 2006, brands continue to dabble with the art with varied success. In just the world of...

Posted by: Heather Deacon
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Workshop

The power of storytelling in a video-first world

According to Mark Zuckerberg, we’re entering a golden age of video, and in five years most of what people consume online will be exactly that - video. By 2019, 80% of the world’s internet traffic will be video. Cisco Study, 2015...

Posted by: Nicky Anstice
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Inspiration

Converagency: The device of our time

In times full of powerful stimuli that come from a multiplicity of channels, there is a need to think, to be, to live and to create outside the box in order to communicate honestly. A 360° perspective is no longer enough. It might seem...

Posted by: Pancho González
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Leaders

Account Wins of the Week

PHD – Sainsbury's Sainsbury's has confirmed that PHD has won its consolidated £115m media planning and buying account, ending the long-running drama over the account review. A source close to the supermarket giant said PHD eventually triumphed...

Posted by: Creativepool Editorial
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Workshop

Time Management Tips for Creative People

If you work in an industry that involves creativity, you are probably used to working at some pretty strange hours. That sort of just seems to come with the territory. But, this can end up backfiring on you when you find yourself working at all hours...

Posted by: Jane Hurst
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Workshop

Life as a junior. Be prepared to work hardest of all.

Starting out in the creative industry can be hard for anyone, and you should be prepared to feel as though you are doing more work than the MD or CEO. The basics are easy, arrive first or go home last (whichever is noticed), and pretty much be...

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Leaders

Facebook Messenger ads start rolling out worldwide

Facebook Messenger ads are going global, whether we like it or not. After tests back in January proved promising in Australia and Thailand, the beta is now being expanded further, with businesses around the world now being offered a way to use...

Posted by: Benjamin Hiorns

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