Displaying 1 - 23 of 23 results
Creativepool's Creative Solutions Director, Heather Deacon, led a session at Advertising Week Europe last month to discuss the what, why, how, and when of sourcing creative from professional communities via crowdsourcing platforms and open ideation...
Posted by: Heather Deacon
Businesses have been using the internet to outsource work to the crowd for over ten years now. Coined “crowdsourcing” by Wired writer Jeff Howe in 2006, brands continue to dabble with the art with varied success. In just the world of...
Posted by: Heather Deacon
BBDO Worldwide has announced the launch of Flare Studio; a new, curated crowdsourcing initiative developed to meet the rising demand for diverse and authentic video content for an online audience. The initiative, led by AMV BBDO in London, gives...
Posted by: Creativepool Editorial
The Internet is a prime place to gather people together. Sometimes you don’t necessarily need a group of trolls coming together to slam the Yeezy Boost, or unendingly comment on the blue-black-gold-white dress debate. You might wonder why these...
Posted by: Jade French
Design guru. Master mediator. Highly skilled multitasker and delegator. A good Creative Director is all these things and more. They are the calm head on top of the creative shoulders that bring focus and identity to a company. They are, in essence,...
Posted by: Creativepool Editorial
It’s all just fun and games until something wins a Cannes Grand Prix. Then it might be worth taking more seriously. Below, our deputy ECD, Jason Cascarina, reveals what makes live streaming video platform Twitch so appealing to the masses and...
Posted by: Proximity London
On 1st March 2018, Onrec held their 14th Annual Online Recruitment Awards and celebrated the triumphs and achievements of individuals and companies in the Online Recruitment Industry. David Hurst, founder of Onrec, says “The nominees and...
Posted by: Creativepool
We are very pleased to announce that we will be presenting the benefits of sourcing creative from professional communities at AdWeek Europe next week. Heather Deacon, Creative Solutions Director, will discuss how effectively sourcing from a...
Posted by: Heather Deacon
In 2017, Primesight continued to expand in the world of OOH with the introduction of InLinkUK, winning more airport media contracts and enabling more creative solutions than ever before Here's a round-up of another incredible year: The Wish: 99...
Posted by: Primesight
Cover photo: National Express by 3 Colours Rule I am always blown away by the variety, quality and quantity of creative work uploaded to Creativepool every single day. I delve into the site and an hour later, not unlike a Wikipedia black hole, I...
Posted by: Heather Deacon
Creativepool is very pleased to announce the winning submissions for one of the inaugural briefs on our creative crowdsourcing platform, studiocrowd - a brief searching for artworks inspired by the eclectic Machine Gun Kelly and his third album,...
Posted by: Heather Deacon
When the vast majority of us hear or read the phrase "out-of-home advertising," we picture exactly the same thing; billboards. Big, beautiful billboards. They still occupy our high streets and motorways despite the incredible shift into the digital...
Posted by: Benjamin Hiorns
We took a break from the busy, bustling crowds on the Croisette and sat down with Paul Foster, Senior Director, Creative Content at Getty Images to talk about the 20th Year of Young Lions and imagery at Havas Cafe. Paul believes in the power of...
Posted by: Creativepool
The nature of what a brand needs to effectively communicate with consumers has changed dramatically over the past few years. Social platforms and mobile phones have given brands direct access to their consumer base. Busy lifestyles and snackable...
Posted by: Michael Tomes
What do Pokémon GO, L’Oréal and McDonald's have in common? Lots as it happens - all three have very effectively harnessed the power of Geolocation services in their quest for market domination. If you’re a little hazy on what...
Posted by: Kate Lewin
Over the last several years, countless historical sites have been lost to the ages due to conflict and natural disasters. It's not just the buildings and artefacts that are taken either, but the heritage and culture behind them that has been left...
Posted by: Creativepool Editorial
True North - Chester Storyhouse True North has named and branded the Storyhouse, a new £37 million arts development in Chester, which is being designed by Bennetts Associates. The Storyhouse will be the biggest cultural space outside of London,...
Posted by: Creativepool Editorial
Last week, the tech world relocated en masse to Las Vegas for the annual Consumer Technology Association expo (or CES), which this year (as one would expect given recent trends) was heavily focused on VR and everything VR related. However, what with...
Posted by: Benjamin Hiorns
Leo Burnett Leo Burnett Worldwide won 10 Lions in total across the Cyber and Design categories yesterday, bringing its total award count to 54. Leo Burnett Buenos Aires won a Gold Lion in the Cyber category for the Samsung “Safety Truck”...
Posted by: Creativepool Editorial
Vizy, the world’s largest video crowdsourcing company has launched an open call in collaboration with Tic Tac® for their “Tic Tac Side of the world!” campaign. Tic Tac® invites videomakers to refresh the perspective of...
Posted by: Vizy
It was announced recently that Zooppa and Ogilvy took home a Gold award at the 2015 Internationalist Awards for Innovation in Media, which were held on March 26th at the legendary Times Square in New York. The award was for their combined work with...
Posted by: Creativepool Editorial
To celebrate the climax of their “My Burger” campaign, McDonald's and Leo Burnett have unveiled a new TV ad, which will showcase the five winning burgers from the fast-food restaurant chain's ambitious crowdsourcing campaign. Each of the...
Posted by: Benjamin Hiorns
Threadless is a creative community that makes, supports, and buys great art. It has evolved from an online t-shirt design company into an international community-driven design platform featuring merchandise designed by and for its fan base of nearly...
Posted by: Creativepool