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Leaders

Future Trends: Next-Gen Broadcast Technology and Consumer Electronics

The world of technology is constantly developing and we are charged with the task of staying ahead of the game in order to keep up with the latest trends in Next Gen broadcast and consumer electronics. As an industry that continuously encounters...

Posted by: The Crewing Company
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Features

How brands can develop lifelong consumer friendships

Making friends through loyalty, consistency, honesty, kindness and relevance. Brands are designed to bring in revenue; we get that. But great brands, the brands that stay with us for life, offer consumers something more. They deliver on brand...

Posted by: The Being Group
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Features

What will happen to Consumer Trust in a post-COVID world?

Remember the Cambridge Analytica breach in 2018? Also known as the greatest scandal in Facebook's history, loud enough to send dear Mark straight to the Supreme Court. It doesn't matter that he was confronted by people who clearly didn't know how...

Posted by: Antonino Lupo
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Industry

Creativepool Annual Spotlight: AKQA show us how to believe again

AKQA has been a big part of the Creativepool community in one form or another since its initial inception. The agency has been a Creativepool member since 2013 and has been behind dozens of featured projects and award-winning Annual entries over the...

Posted by: Creativepool Editorial
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Leaders

Four first date tips for marketers to woo consumer hearts

For many, the royal wedding between Harry and Meghan brings inspiration for those looking to find their perfect partner - filling consumers with a lot of love and joy. Brands, publications and consumers alike have all been speculating about the...

Posted by: Oath
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Industry

Augmented Reality: Supercharging consumer attention

Claudia Mastromauro, VP of Sales, Strategy & Operations, UK, Aryel Global attention spans are rapidly dropping, with the average attention on a screen falling from two and a half minutes in 2004 to 47 seconds in 2023. The average internet user is...

Posted by: Aryel
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Features

The Consumer Trends that will define 2021

How’s the new year treating you? Feel any different yet? Well, according to some reports, consumer habits have changed quite a bit in the last year and you could arguably speculate that a global pandemic may have helped with that. With people...

Posted by: Antonino Lupo
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Leaders

Stop by the Brexit Halloween horror show

The countdown to Brexit is on and while MPs in Parliament continue to dither over the decision to leave the EU, for others the debacle is proving an opportunity to get creative. As the UK hurtles towards 31 October, Boris Johnson’s prospects...

Posted by: Creativepool Editorial
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Leaders

Facekini steals show in RuPaul's Drag Race UK trailer

A gag about a facekini steals the show in the new trailer to promote the arrival of RuPaul’s Drag Race UK on BBC3 next week. The minute-long clip sees the cast of the reality show appear in an old American sitcom-style living room before...

Posted by: Creativepool Editorial
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Leaders

Behind the Idea: The Times and Kia show the cost of leaving it unsaid

Kia has launched a new campaign called Journeys That Matter in partnership with News UK and Sky Media to raise awareness of its car portfolio, featuring the Kia ProCeed and Kia's new all-electric e-Niro. News UK’s Bridge Studio developed three...

Posted by: Creativepool
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Leaders

Danish Cancer Society film is based on 50s TV show The Little Rascals

Kids of the world come together in a new campaign for Danish Cancer Society and foundation TrygFonden to raise awareness about sun damage to Danish children. Help a Small Dane, which takes inspiration from classic 50s TV show The Little Rascals, is...

Posted by: Creativepool Editorial
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Inspiration

WTF is happening? 5 consumer trends for 2020

What does the future look like? Change is happening at a faster rate than ever before and we've become one global community meaning we witness even more evolving consumer habits. At Connect: London, Hollie Lubbock, interactive design lead at Fjord,...

Posted by: Creativepool Editorial
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Leaders

Advertisers show growing appetite for in-house agency services

Nearly two-thirds (62%) of advertisers are shifting towards stronger relationships with fewer suppliers as the move towards on-site and in-house solutions gains momentum, according to a new ISBA study. The study reveals that external agencies are...

Posted by: Sharon Whale
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Leaders

First look: Shop the show

designjunction2017 will be the London Design Festival's ultimate shopping destination, with a dedicated retail section perfect for buyers and design-savvy consumers. In The Canopy, more than 70 design-led pop up shops will sell everything from...

Posted by: designjunction
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Leaders

BAM Nuttall bring VR to the RHS Chelsea Flower Show

Industry leading civil engineering contractor BAM Nuttall, is partnering with the Royal Horticultural Society (RHS) to bring virtual reality to the Chelsea Flower Show (23rd-27th May) for the very first time this year, creating a virtual experience...

Posted by: Creativepool Editorial
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Leaders

Top Stories from the Wearable Technology Show 2017

Nimb ring doubles as a panic alarm The Nimb Ring hides a panic button that sends an alert to friends and emergency services if the wearer is in trouble. The button is concealed in the underside of the ring, which otherwise resembles a normal piece...

Posted by: Creativepool Editorial
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Leaders

Direct-to-Consumer is challenging brands according to 2017 Warc Toolkit

Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. Research suggests that cutting out or minimising the retailer 'middleman' allows brands that...

Posted by: Creativepool Editorial
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Leaders

AllTogetherNow create Consumer Engagement Content Playbook for adidas

London-based digital engagement agency AllTogetherNow has completed a major piece of content strategy work for adidas, designed to unify and optimise the brand’s consumer engagement content production across the world. The adidas Consumer...

Posted by: Creativepool Editorial
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Leaders

WCRS show off the World's Strongest Boys for Duchenne UK

In case you saw that headline and assumed we were talking about those terrifying 7-year-old weightlifters. Please think again. This is about real strength and real courage. This week, WCRS are launching the World’s Strongest Boys, a new brand...

Posted by: Creativepool Editorial
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Leaders

Wieden+Kennedy show us how to live with Corona

“This is Living”, the latest campaign for Corona by Wieden+Kennedy, is a gloriously romantic campaign that taps into a universal desire for freedom that the brand hopes will inspire people to go outside and live more “Moments that...

Posted by: Creativepool Editorial
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Leaders

AKQA show off state-of-the-art trains in Eurostar campaign

Eurostar, the high-speed rail service linking the UK and mainland Europe, is launching a new above the line campaign designed to showcase Eurostar’s service benefits and features of the new state-of-the-art fleet, which started service in...

Posted by: Creativepool Editorial
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Leaders

#TechTuesday: From playful electronics to drone football

Purposefully ridiculous, playful electronics from Slovenia Technology doesn't always have to be completely serious, sometimes it can be fun too! Enter the Slovenian designer Dan Adlešič, who recently updated his collection of toy-like...

Posted by: Benjamin Hiorns

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