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Advertising

Direct-to-Consumer is challenging brands according to 2017 Warc Toolkit

Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. Research suggests that cutting out or minimising the retailer 'middleman' allows brands that...

Posted by: Industry Updates
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Advertising

AllTogetherNow create Consumer Engagement Content Playbook for adidas

London-based digital engagement agency AllTogetherNow has completed a major piece of content strategy work for adidas, designed to unify and optimise the brand’s consumer engagement content production across the world. The adidas Consumer...

Posted by: Industry Updates
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Advertising

WCRS show off the World's Strongest Boys for Duchenne UK

In case you saw that headline and assumed we were talking about those terrifying 7-year-old weightlifters. Please think again. This is about real strength and real courage. This week, WCRS are launching the World’s Strongest Boys, a new brand...

Posted by: Industry Updates
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Advertising

Wieden+Kennedy show us how to live with Corona

“This is Living”, the latest campaign for Corona by Wieden+Kennedy, is a gloriously romantic campaign that taps into a universal desire for freedom that the brand hopes will inspire people to go outside and live more “Moments that...

Posted by: Industry Updates
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Advertising

AKQA show off state-of-the-art trains in Eurostar campaign

Eurostar, the high-speed rail service linking the UK and mainland Europe, is launching a new above the line campaign designed to showcase Eurostar’s service benefits and features of the new state-of-the-art fleet, which started service in...

Posted by: Industry Updates
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Technology

#TechTuesday: From playful electronics to drone football

Purposefully ridiculous, playful electronics from Slovenia Technology doesn't always have to be completely serious, sometimes it can be fun too! Enter the Slovenian designer Dan Adlešič, who recently updated his collection of toy-like...

Posted by: Benjamin Hiorns
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Design

Sadler Wells & Alistair Spalding create a dance show without dancers

The renowned dance house Sadler’s Wells is engaging an enviable raft of designers and visual artists to create a show which won’t feature any dancers. “No Body” is a first for the London venue, whose artistic director Alistair...

Posted by: Industry Updates
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Trends

How will consumer engagement in 2025 challenge brands and agencies?

The Future Foundation, in consultation with IPA thought leaders and clients, and supported by Advertising Week Europe, has undertaken another 10-year trend study to prepare the market for the future. The first phase of findings identifies four...

Posted by: Melanie Howard
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Advertising

Leo Burnett partners with Hornet to show McDonald's is 'Always Working'

McDonald’s UK has launched a charming new campaign by Leo Burnett, which has been designed to show the ongoing work carried out to adapt the world famous Happy Meal for the better. From reformulating key menu items to offering fruit and books,...

Posted by: Industry Updates
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Advertising

A giant game of Guess Who promotes rock legends Wembley show

Of all the board games from my childhood, few elicit the same pangs of nostalgia as Guess Who? This was less of a game, more of a light detective simulation, and the fact that it also contained some rather hilarious caricatures certainly didn't...

Posted by: Benjamin Hiorns
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Inspiration

BBH show us how to deliver a Must-Watch Infomercial

I’ve often thought one of the hardest things to do is to come up with a genuinely engaging infomercial. To turn something rather dull that people “really should” watch and listen to into something interesting and/or entertaining...

Posted by: Ashley Morrison
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Advertising

Saatchi & Saatchi, Langland and CAHG sweep the Best of Health Show

Saatchi & Saatchi Sydney had a great run at the 2015 Best of Health Show, which was held this Tuesday (November 24) at the Café de Paris in central London. In this, the 20th year of the awards, which celebrate healthcare advertising, the guests...

Posted by: Industry Updates
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Design

Catch the NONOTAK and Wave Studios LED collaboration show: Numbers

NONOTAK and Wave Studios have teamed up to present a unique exhibition that marries creative sound with technological innovation. NUMBERS is an LED light show and sound project with a difference; namely that it takes numbers, budgets and statistics...

Posted by: Industry Updates
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Social Media

Social Media Advertising: Show Them The Money

Don’t you just hate it when they take something pure, and put sponsored ads all over it? Not that Instagram is the purest social media platform; it has been co-opted readily by A-List celebrities who just want to rebel against Anna...

Posted by: Jade French
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Advertising

One Show Award Winners Announced

Last Friday (May 8) The One Club announced the winners for the 42nd Annual One Show Awards, one of the most prestigious advertising, design and marketing communications competitions in the world. Gold Pencils, Best of Discipline, Best of Show and...

Posted by: Industry Updates
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Advertising

Publicis London show another side to Homelessness

In an effort to (quite literally) expose another side to homelessness, the Depaul charity has launched a unique new poster campaign for its Nightstop service, which helps in finding emergency accommodation for young homeless people. Nightstop is an...

Posted by: Industry Updates
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Advertising

Macmillan show cancer patients they're not alone

This week, Macmillan Cancer Support has launched a new brand campaign from VCCP, which builds on the charity's message that those suffering from cancer should never need to feel like they're alone. It's a sad fact, but most of us will be affected by...

Posted by: Industry Updates
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Advertising

Ogilvy & Mather storm another awards show

Ogilvy & Mather continued its seemingly unending winning streak on Wednesday night (December 10) when they took home a total of 31 awards at Campaign Asia's “Agency Network of the Year Awards.” The gala dinner, which took place at the...

Posted by: Industry Updates
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Awards

The 4th Annual Lovie Awards Show

The 4th Annual Lovie Awards was an amazing night to remember celebrating the very best of the European web. Comedian and TV presenter Mark Dolan was our host on the night, handing Special Achievement awards to Jamie Oliver, Sophie Wilson (ARM...

Posted by: The Lovie Awards
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Advertising

Fake TV show by fake agency are being sold worldwide

TBWA Helsinki has teamed up with Fremantle Media, the producers of hit American reality shows such as “American Idol” and “The X Factor” to produce ad campaigns for the Finnish ad agency sitcom “Buy This!”...

Posted by: Benjamin Hiorns
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Advertising

AMV BBDO help Uncle Ben's launch their own online cooking show

As part of the PR surrounding the launch of Uncle Ben's new “Ben's Beginners” campaign, which is encouraging kids to get involved in the kitchen, Abbott Mead Vickers BBDO has launched a new two-minute online film called “Where's the...

Posted by: Benjamin Hiorns
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News

Ogilvy & Mather take best in show at the 46th Annual Effie Awards

At last weeks 46th Annual Effie Awards, Ogilvy & Mather walked away with top honours for Unilever's “Winning Back Dove Love” campaign for Dove Real Beauty Sketches. It was revealed as the winner of the 'Grand Effie' (effectively the 'best...

Posted by: Benjamin Hiorns
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News

Show me yours. Why the new Creativepool will benefit copywriters.

By Magnus Shaw Well, I'm just having a look around. Being on the new Creativepool is rather like moving into a swanky new apartment, where all the furniture has arrived, your clothes neatly hung in the wardrobe and you've been carefully placed on...

Posted by: Creativepool
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Features

Designers - Do you have the courage to show hand drawn concepts?

by John Fountain. There's an art director that I know who has a pretty impressive portfolio. Plenty of big-name clients, some beautifully designed work and one or two pieces that have appeared in awards annuals. When she shows her work I'm sure that...

Posted by: Creativepool
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News

East London Design Show 2012

The East London Design Show returns to Shoreditch Town Hall on 6-9 December, for another year of hassle-free Christmas shopping. The East London Design Show (or ELDS) is an annual event that brings together the best of the UK's independent product,...

Posted by: Creativepool
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Features

Take your pick. Why consumer choice is not always a good thing.

Social media is currently the marketing Holy Grail. Formerly sceptical clients are now convinced that, properly leveraged, Facebook and twitter will open up a treasure trove of commerce. Against this backdrop, Dutch airline KLM is offering its...

Posted by: Creativepool
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Design

Rebrand Roundup: BBC Three, Hula Hoops and other stories

Studio Output - BBC Three Studio Output has created a new brand refresh for BBC Three, which aims to help them reconnect with their audience by defining the brand's character and designing a new visual toolkit that's more relevant for the digital...

Posted by: Industry Updates
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Technology

CES 2017: 10 Stories from Day One

For almost 50 years, the Consumer Electronics Show (CES) has been seen as the tech industry's ground zero. This is the show, held annually in Las Vegas, though initially held in New York, that sets the trends for the year to follow. One of the...

Posted by: Benjamin Hiorns

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