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Technology

CES 2017: Setting the Tech Trends for 2017

Automated and Electric Cars takeover the show floor The trend I noticed from this year's CES above all others was the prevalence of automobiles on the show floor. Whilst we are probably a good few years away from the technology becoming commonplace,...

Posted by: Benjamin Hiorns
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Technology

CES 2017: 10 Stories from Day One

For almost 50 years, the Consumer Electronics Show (CES) has been seen as the tech industry's ground zero. This is the show, held annually in Las Vegas, though initially held in New York, that sets the trends for the year to follow. One of the...

Posted by: Benjamin Hiorns
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Technology

Google I/O 2017: Top 5 Announcements

It's been almost a week now since the 2017 Google I/O event ended, and it's given me a bit of breathing room to analyse the event and come to some conclusions regarding what were not only the 'biggest' announcements, but the most important. Many...

Posted by: Benjamin Hiorns
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Entertainment

May the fourth be with you: Best of Star Wars Day 2017

As perhaps the only instance of a cheesy pun becoming an international (though admitedly unofficial) holiday, Star Wars Day is certainly unique, but then, Star Wars is a pretty unique franchise. By blending the worlds of science fiction and fantasy,...

Posted by: Industry Updates
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Awards

733 Pencils awarded at D&AD 2017

The 55th D&AD Judging Week has come to a close; 733 Pencils have been in awarded in total, decided by juries made up of over 200 of the world’s top creatives. Entrants can visit www.dandad.org to see if they've won a Pencil, but they will have...

Posted by: D&AD
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Events

The Freelancer Event of the Year: National Freelancers Day 2017

June 8th is going to be a big day in everyone’s calendars, but for freelancers in particular. That’s because it’s not just the general election, it’s also National Freelancers Day! So book your tickets, drop off your ballots...

Posted by: IPSE
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Entertainment

2017 Natwest everywoman Awards Open For Entries

The NatWest everywoman Awards celebrates the UK’s brightest female entrepreneurs, from innovative start-ups to established multi-million-pound organisations and will this year celebrate its 15th anniversary. During this time it has become a...

Posted by: Industry Updates
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News

Get Your Hands On It: Annual 2017 Limited Edition Copies & Download

The Annual 2017 is a comprehensive collection of creative excellence across 33 diverse categories from 3D, Advertising, Interior, Out of Home to Typography and Web. The Annual saw entries and winners from across the globe with creatives from 17...

Posted by: Creativepool
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Entertainment

April Fools 2017: The Best Fake News

April Fools Day is an event that's perfect for modern media, given the potential for wide reaching mayhem and confusion. With the world currently a place where the unbelievable and the borderline satirical appears to hit the headlines on a daily...

Posted by: Benjamin Hiorns
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News

Annual 2017: One day left to the big reveal

With one day to go, we are looking forward to announcing the winners of Annual 2017 and seeing everybody at Protein Studios, London to celebrate a year of creativity at the Annual 2017 Launch Party. With guests from all around the world, an open...

Posted by: Creativepool
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Entertainment

Comic Relief 2017: The Brands and Agencies getting in on the LOLS

Whilst Comic Relief might be built around the BBC marathon, which takes place tonight (Friday, March 24) on BBC One (and features the much-discussed Love Actually sequel), there is so much more behind the charity event that often gets overlooked,...

Posted by: Benjamin Hiorns
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Technology

Tech Trends: AI in 2017

Artificial intelligence was a pretty universally feared and mistrusted concept until very recently, one that was largely ignored by the mainstream media, and relegated instead to the fringes of science fiction. In 2017, however, AI is everywhere....

Posted by: Benjamin Hiorns
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Technology

Top Stories from SXSW 2017

The Infinity installation that immerses visitors in patterns of light Light projected into a mirrored room created seemingly infinite patterns in a remarkable installation by the Turkish artist Refik Anadol at this year's SXSW festival. For the...

Posted by: Industry Updates
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Technology

Top Stories from the Wearable Technology Show 2017

Nimb ring doubles as a panic alarm The Nimb Ring hides a panic button that sends an alert to friends and emergency services if the wearer is in trouble. The button is concealed in the underside of the ring, which otherwise resembles a normal piece...

Posted by: Industry Updates
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Advertising

Burger King announced as Cannes Lions Creative Marketer of the Year 2017

The Cannes Lions International Festival of Creativity has announced Burger King as the Creative Marketer of the Year 2017. The award will honour Burger King for embracing and encouraging creativity across their brand communications and for the...

Posted by: Industry Updates
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Design

Explosive D&AD 2017 creative from The Beautiful Meme

Courtesy of The Beautiful Meme, the D&AD Festival 2017 creative was unveiled this week - with an explosion of colours, textures and shapes representing the ever shifting nature of our category, thinking and work. This year, the iconic D&AD Pencils...

Posted by: Industry Updates
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Advertising

Advertising Week Europe and Gravity Road get RUDE for 2017

Gravity Road have launched a new campaign for Advertising Week Europe, the continent’s largest annual gathering of ad tech, advertising, creative, entertainment, marketing and media industry leaders. The multi-media campaign will support the annual...

Posted by: Industry Updates
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Advertising

International Women's Day 2017 in Advertising

This year, there has been decidedly more attention cast on International Women's Day, which is important, as, even in these enlightened times, many women across the world are still being made to feel as if they are somehow 'less than' their male...

Posted by: Benjamin Hiorns
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Technology

Mobile World Congress 2017: The Top Stories

The mobile tech community have descended in their compact droves on Barcelona this week for the 2017 Mobile World Congress, which appears to be expanded every year as the mobile market does likewise. This year, with smartphones reaching their peak of...

Posted by: Benjamin Hiorns
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Entertainment

Creative Opinions on The Oscars 2017: A Social Media Monopoly?

The Oscars are, whilst almost as large a televisual draw as that 'other' big event in February, largely free from the burden of expectation when it comes to advertising. The fact is that nobody really talks about the ad breaks of the Academy Awards,...

Posted by: Benjamin Hiorns
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Features

2017 is the year we finally learn that women are not objects

A weekly roundup of the most important news from the advertising awards world Interaction Awards This week, the Interaction Awards announced the winners of its 2017 edition. The Best of Show winner went to “Kinetic” for One Million...

Posted by: TheNextGag
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Technology

Nokia 3310 set to make dramatic comeback at MWC 2017

Anyone over the age of 30 will remember the original 'mobile' phones. It's ridiculous to think of it now, but back in the 80's, when the concept of mobile phones was first hitting the marketplace, the idea of carrying a lunchbox sized charger and a...

Posted by: Benjamin Hiorns
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Advertising

The Best Valentines Day Campaign's of 2017

Whilst most of us know deep down that Valentine's Day is little more than a reason for couples to buy more cards and chocolate for one another and for singletons to buy more beer, ad land continues to pull out the punches every year. 2017 is no...

Posted by: Industry Updates
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News

Creativepool Annual & Awards 2017 Shortlist Nominees Announced

Creativepool has officially announced the shortlist nominees; this brings the start of the People’s Choice voting for the 2017 Annual and Awards, with support from jones knowles ritchie, Saddington Baynes, and Made in Global. The excitement...

Posted by: Creativepool
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Advertising

Direct-to-Consumer is challenging brands according to 2017 Warc Toolkit

Consumer goods brands are increasingly looking at direct-to-consumer (DTC) opportunities, according to Warc, the global marketing intelligence service. Research suggests that cutting out or minimising the retailer 'middleman' allows brands that...

Posted by: Industry Updates
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Trends

Design Trends 2017: Upcycling

The concepts of building something out of nothing and finding gold in somebody else's garbage are very much at the heart of a trend that could very well be seen as a euphemism for 2017 as a whole, given the widespread disappointment with the...

Posted by: Benjamin Hiorns
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Advertising

Entries For Kancil Awards 2017 Now Open (UPDATED)

Entry submissions for the Kancil Awards 2017 is now open, including for the first time in 20 years, social media-based entries. The Kancil Awards, which was traditionally held in the last quarter of the year, will from this year be a permanent...

Posted by: Kancil Awards 2017
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Awards

7 Reasons why you should enter the Annual 2017

1. You will get your work on the desks of the industry’s leading directors from around the world. The Annual physically gets your work in front of those people who have achieved ‘epicness’ throughout their career. As well as 165...

Posted by: Creativepool
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Technology

Airbus planning to test Flying Cars by the end of 2017

In a move that will delight anyone who has ever seen Back to the Future 2 or The Fifth Element, Airbus is reportedly planning to test self-piloted personal aircraft by the end of the year, primarily as a means of reducing traffic on inner-city roads....

Posted by: Industry Updates

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