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Displaying 1 - 36 of 205 results

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Leaders

4 ways to amplify your brand purpose through film

After speaking at the Brand Film Festival in London recently, I decided to share my approach when using video in a campaign with a cause (capital ‘C’, or otherwise). Film can be an incredibly powerful way of amplifying your brand purpose,...

Posted by: Creativepool Editorial
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Leaders

Amplify use sushi belt pop-up to promote Rowntree’s 30% less sugar range

To launch Rowntree’s new 30% less sugar range of Fruit Pastilles and Randoms, the confectionary brand tasked Amplify with concepting, creating and delivering the two-month long nationwide #RowntreesTasteTour. The Rowntree’s Taste Tour invites a...

Posted by: Creativepool Editorial
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Leaders

Amplify & Seed confirm strategic partnership in parity ownership deal

Amplify, the marketing agency that aims to join the dots between people, brands and culture, has bought a parity stake in Seed - the marketing agency that specialises in targeting students for brands including Budweiser and Nike. The deal further...

Posted by: Creativepool Editorial
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Leaders

SONOS and Amplify launch ReScored in partnership with Abbey Road Studios

SONOS is collaborating again with creative agency Amplify to help launch their wireless home cinema speaker, the PLAYBASE. The campaign continues SONOS’ long-term commitment to giving listeners the high-quality experience they deserve, doing...

Posted by: Creativepool Editorial
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Leaders

Twitter help Sky 'Amplify' online content and sponsorship fusion

Sky has become the latest brand to sign up to Twitter's 'Amplify' video advertising platform in an effort to integrate its content and sponsorships online. The Amplify platform first launched in May 2013 and now has more than 70 partners (including...

Posted by: Benjamin Hiorns
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Leaders

Guinness amplify the “Artist's Journey” in new ad

The latest ad from Guinness, a brand renowned for their zeitgeist defining advertisements, features instrumental post-rock group “And So I Watch You From Afar,” in a spot (below) that aims to promote the globally popular stout brewers'...

Posted by: Benjamin Hiorns
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Features

10 Brands That Kicked Off on TikTok and How They Did It #BrandMonth

Whether you like it or not (and that will probably depend very much on which side of 30 you find yourself) TikTok has been moulding consumer behaviour in its own impatient image for years now but for a lot of brands who saw the way the tide was...

Posted by: Benjamin Hiorns
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Inspiration

Sorting our Limes from our Lemons #CompanySpotlight

Lime Creative is a boutique communication agency offering large agency experience, specialising in the luxury lifestyle, with offices in London and Beijing and partners around the world. With a team made up of designers, writers, developers and...

Posted by: Creativepool Editorial
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Features

Creative Resolutions for 2024 #YearInReview

As the year starts to wind down and we take stock of what we achieved (or didn’t achieve) over the last 12 months, it’s only natural to start asking what we’d have done differently if we could do it all over again. Well, thankfully...

Posted by: Benjamin Hiorns
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Features

Creative Trends That Will Dominate 2024 #YearInReview

We’ve already looked back at the year that was 2023 and what a year it was. But what kind of magazine would we be if we didn’t also cast our sights on the next 12 months? Of course, there are a few trends you can expect to see pop up...

Posted by: Benjamin Hiorns
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Inspiration

A new branding strategy for golf’s oldest championship #BehindTheBrand

The R&A has launched its first significant rebrand for The Open, golf’s original major championship, in eight years with independent consultancy Zag. The rebrand coincided with the 151st Open at Royal Liverpool, which was played from 16th-23rd...

Posted by: Creativepool Editorial
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Inspiration

Creating a more grown-up brand identity for Freepik #BehindTheBrand

This summer, San Francisco-based creative agency Partners in Crime worked with Freepik (previously Freepik Company) to evolve the name, logo, tone of voice, colour palette, typography, iconography for the image bank website. To learn more, we spoke...

Posted by: Creativepool Editorial
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Inspiration

Team breaks the mould on grief for Empower #BehindTheBrand

Brooklyn-based design agency Team have rebranded nonprofit youth-mentoring program, Empower. The rebrand signals an expansion of the organization’s initial mission, which focused on supporting young women who had experienced mother loss,...

Posted by: Creativepool Editorial
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Inspiration

Tesco's incredibly ambitious Finest rebrand | #BehindTheBrand

Coley Porter Bell has embarked on a major packaging rebrand, telling the stories behind the food, and bringing consistency and clear navigation to over 1000 products for Tesco’s “Finest” range. This incredibly ambitious rebrand has...

Posted by: Creativepool Editorial
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Inspiration

How to Brand a City: The Secrets of Successful City Branding

When it comes to branding, there can be few tasks as daunting (besides perhaps being asked to brand a whole country) as being asked to brand a city. Branding a city is no longer limited to creating logos and slogans; it has evolved into a strategic...

Posted by: Benjamin Hiorns
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Inspiration

Lacing up a new expert in all things luxury | #BehindTheBrand

Last year Laced commissioned SomeOne to fully overhaul their strategic, verbal and visual BrandWorld. From the world’s finest auction houses to the most codified streetwear hubs, reselling sneakers and other contemporary, limited edition items...

Posted by: Creativepool Editorial
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Features

How to craft a winning Annual entry in 5 steps!

A simple guide to help you create the perfect Annual submission. 1. Download the Entry Pack The Entry Pack is your key to understanding the process of taking part in The Annual. Contained within is a whole host of information about the process,...

Posted by: Creativepool Editorial
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Inspiration

How audio gets personal without being intrusive

The drive for consumer privacy has shaken up the ad industry, forcing brands to look at how they target their audiences. And it’s not a bad thing. Google’s imminent removal of third-party cookies means consumers will no longer be followed...

Posted by: Creativepool Editorial
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Inspiration

10 ways to get your brand purpose right | #PurposeMonth

Today’s consumers are a more discerning bunch than those that came before. They don’t just want to know what a brand sells but what it stands for and this is where brand purpose comes into play; its reason for being beyond just making a...

Posted by: Benjamin Hiorns
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Inspiration

Where are all the Black Designers? | #BehindTheIdea #PurposeMonth

Nonprofit design advocacy organisation, Where are the Black Designers? Recently announced a 12-month partnership with global creative digital product studio, ustwo. Together, the partners aim to create equity through service, and drive tangible...

Posted by: Creativepool Editorial
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Inspiration

A new age for NESQUIK’s iconic mascot | #BehindTheBrand

NESQUIK has partnered with global brand-led business transformation company FutureBrand to deliver a modern brand identity. At the heart of the work sits NESQUIK’s much-loved iconic mascot, Quicky, who has been reimagined for a digital future....

Posted by: Creativepool Editorial
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Inspiration

Defining Brand – The Most Misconceived Word In Business

When we launched a firm specializing in helping companies measure, build, and leverage brand and its equity to improve performance and increase returns, we knew naming the firm would be pretty important. After all, our name is our first impression....

Posted by: Lysle Wickersham
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Inspiration

How to build high-value brands (and why you want one)

It was a fact not lost on George Clooney when he and Rande Gerber started Casamigos Tequila: strong brands are worth more. Casamigos, launched in 2013, sold four years later for a cool $1B netting Clooney an easy $233M. Not bad. The financial value...

Posted by: Lysle Wickersham
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Industry

The top 10 tips to creating award entries that win!

Putting together an awards entry takes a bit of science and a slice of art. We've compiled this Top 10 list from previous judges and winners to give you knowledge on how to create the perfect submission. 1. Tell a Story An effective way to have...

Posted by: Creativepool
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Inspiration

Ragged Edge and Wise change the world's money | #BehindTheBrand

Fintech brand Wise launched its rebrand in partnership with London-based branding agency Ragged Edge earlier this year. The identity is built from the single creative idea: The World’s Money, reflecting Wise’s vision to change the system,...

Posted by: Creativepool Editorial

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