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Features

Industry Influencers: Jason Harris

US-based creative agency Mekanism prides itself on delivering work aligned with the 'Soul & Science' of storytelling, which means the human and data side is considered on every brief. It's an approach that helps the company to deliver meaningful...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Ete Davies

London-based independent agency AnalogFolk's former head of delivery Ete Davies was promoted to MD of the company in 2016. Having spent time at other digital outfits such as AKQA, Tribal DDB, Modern Media (Digitas) and SixandCo, he has overseen...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Adam Kerj

Adam Kerj is chief creative officer and MD at Accenture Interactive, Nordics. Having had a long and successful career at global agency level, he's experienced the ups and downs of doing day-to-day client work and believes it's currently the most...

Posted by: Creativepool Editorial
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Features

Industry Influencers: Amelia Torode

In a new series of interviews with some of the people who made Creativepool's top 100 industry influencers shortlist for the Annual 2019, they offer insight on their business strategies, company culture and vision for the future. First up, Amelia...

Posted by: Creativepool Editorial
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Features

Platform for success: A history of video game art

If you're a fan of video game art, then you're in the right place. Today’s innovations and improvements in game art design and development have been shaped by the first steps that were taken in the past. Today, video games are considered more...

Posted by: Dream Farm Studios
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Leaders

Linear production 'too long and expensive' - Shutterstock chief

The growth of video on social media has contributed to a need for cheaper, faster branded content, according to a marketing executive at Toronto-based Shutterstock Custom. Paul Cowan, VP of enterprise and SMB marketing, believes the introduction of...

Posted by: Ryan Watson
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Inspiration

Life in the living room: Why TV still matters in 2019

- By Rhiannon Murphy, head of TV at the7stars - Television, or at least our relationship with it, has changed. Over the past 20 years we’ve gone from celebrating the launch of a fifth terrestrial channel on our TV screens in the UK to...

Posted by: Creativepool Editorial
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Leaders

Five things to avoid when choosing your logo design

By Paul Heaton, owner and creative director at Reform Studio. Logos are signs, marks of identity designed for easy recognition. They are used by every kind of organisation in every part of the world, from international corporations to charities and...

Posted by: Creativepool Editorial
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Inspiration

5 benefits of meditation for writers

Have you ever read Meditations by the Roman emperor Marcus Aurelius? These were his private reflections on philosophy, happiness, peace, pleasure and the meaning of life as a whole. Why am I mentioning it? If you’re a writer, you’ll...

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Leaders

Rebrand roundup: Wahaca, Waitrose Free From, Labrador and more

Wahaca by Without Mexican-style street food restaurant Wahaca in the UK has has been given a rebrand by London-based design studio Without with a focus on illustration. The new branding centres around a line-drawn, illustrated logo of a hand...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Animal Planet, Temper, Infinite Sessions and more

Animal Planet by Chermayeff & Geismar & Haviv New York-based design studio Chermayeff & Geismar & Haviv has rebranded nature channel Animal Planet led by a new distinctive logo intended to be better recognised across all platforms. The blue...

Posted by: Creativepool Editorial
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Features

Get to know Eris, the Greek goddess of chaos

Simon Gill was promoted from chief creative officer at Isobar London to chief experience officer for the EMEA region this week. One of his first tasks will be to address delegates at Connect: London in a session on the opportunities surrounding...

Posted by: Ryan Watson
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Tapestry Treatment: Halloween Makeover

Are you or your colleague in need for a Halloween Makeover this year? It's hit that time of the year again where we give a halloween makeover to the winner of our Tapestry Treatment competition using the magic of post production - no make up, props...

Posted by: Tapestry
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Workshop

How to hire a creative

When recruiting Graphic Designers, Web Developers and other Creatives, not everybody understands exactly what they should be looking for and how to go about it. As one of the UK’s top creative recruitment agencies, Brand Recruitment have put...

Posted by: Brand Recruitment
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Leaders

Creatives and AI: Are they the perfect match?

Artificial intelligence (AI) is accelerating the pace of many industries - and the creative fields are no exception. While there is still a stigma of fear towards AI in some sections, the majority are beginning to see the positive impact the tech is...

Posted by: Lobster
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Leaders

Rebrand Roundup: BBC Bitesize, BrewDog, Scope and more

BBC Bitesize - Rufus Leonard UK public broadcaster the BBC’s online education platform BBC Bitesize has been rebranded by design agency Rufus Leonard. Those in their 30s will remember Bitesize as a series of TV programmes that first aired in...

Posted by: Creativepool Editorial
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Leaders

Account Wins of the Week

Great State - Aston Villa Great State has been appointed by Aston Villa to deliver a customer-first digital proposition to market, enriching fan enjoyment and participation with a modern approach to the club’s digital portfolio. The agency...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Wolves, spices, ciders, flags and other stories

SomeOne - Wolverhampton Wanderers Design studio SomeOne has developed a new brand identity for the Wolverhampton Wanderers (Wolves) football club. The new branding was created to reflect the new era of the club under the leadership of the Fosun...

Posted by: Creativepool Editorial
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Leaders

Unboxing unboxing

How packaging can drive sales and build advocacy at the heart of the unboxing experience. If you haven’t seen or heard about the unboxing trend consuming the internet then you’d better crawl out from behind that pile of plain cardboard...

Posted by: The Space Creative
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Workshop

Why a portfolio is a must for creative jobs

Portfolios, love them or hate them, they’re almost always an essential when applying for creative and design jobs. A portfolio is supposed to hold a selection of a designer’s best work, yet we have found that often they are either full of...

Posted by: Brand Recruitment
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Leaders

Account Wins of the Week

Multiple - Shell Shell Retail and Shell Global Commercial (Lubricants) have appointed eight creative agencies to their best-in-class agency roster and appointed MediaCom to handle global media planning and buying. The successful creative agencies...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Hotels, ales, soaps, champions and more

Ragged Edge - Assembly Most hotels want you to spend time in them. But for millennial travellers, the priority is to get out and experience the city. Assembly is a new hotel brand from Criterion Capital, designed to inspire people to make the most...

Posted by: Creativepool Editorial
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Leaders

Let’s pretend - Social influencers turn virtual

Activists, trendsetters, mummy bloggers, Youtubers, pet influencers, unboxers and Instagrammers. Everywhere you look on social media there is someone trying to steer your choice for your next purchase, be it a snack, trainers or a new car. But what...

Posted by: ifour
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Leaders

Account Wins of the Week

Adam & Eve/DDB - Born Free International wildlife charity Born Free has appointed Adam & Eve/DDB to its creative account, as it switches focus to highlight the plight animals in UK zoos. This year, Born Free will attempt to raise awareness of the...

Posted by: Creativepool Editorial
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Leaders

Rebrand Roundup: Cold beer, hot fonts and other stories

Thirst Craft - Cold Town Beer There's a new craft beer brewery in the notoriously chilly city of Edinburgh, but they didn’t have a name, positioning or brand to speak of - so they turned to Glasgow studio Thirst Craft. With over 2,000...

Posted by: Creativepool Editorial
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Leaders

What’s the point of traditional advertising in 2018?

Creativepool Creative Debates are the tonic to the endless one-way talks that we have an abundance of in our sector. We teamed up with Dare during Cannes Lions 2018 to tackle a controversial question, ‘What’s the point of traditional...

Posted by: Creativepool

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