Displaying 37 - 72 of 206 results
Where would you be if not for your creative career? Whenever someone asks you that, 'border control' is probably pretty further down in your list. And yet, according to Anthony Young's career advisor, that's where he would be now, if not for 3D...
Posted by: Creativepool Editorial
When everything is said and done, the graphic design trends of 2022 are a motley crew. Frasurbane and anti-design, escapism and grunge, doodles and parametric patterns are some of the themes explored. It's difficult to envision any of these diverse...
Posted by: Chris Bicourt
The Annual 2021 winners have been revealed over summer, with some of the most exciting companies in the history of Creativepool. With a gorgeous Branding project which was well worthy of a Bronze, Range Left was able to secure an award for the second...
Posted by: Creativepool Editorial
One of the strongest aspects of the Creativepool community is without a doubt its incredible diversity; all kinds of agencies and creative services providers come together in one single space, a testimony to the power of creativity and the beauty of...
Posted by: Creativepool Editorial
3D visualisation is a synonym for computer-generated imagery, 3D rendering, 3D graphics, etc. All of these terms refer to the digital process of creating some graphical content by using 3D technology - that is the task of a 3D visualiser. This...
Posted by: Creativepool
The Creativepool Annual is all about championing excellence in the creative industries. Now that our stellar lineup of winners for Annual 2021 has been announced, it is time to take a closer look at those companies and professionals who defined...
Posted by: Creativepool Editorial
As technology progresses, the beautiful craft of animation becomes more and more advanced. We have now reached a level of detail close to photorealism, with Disney and Pixar leading the way in terms of production value in feature films. Raya and the...
Posted by: Antonino Lupo
Imagination prides itself with the quality and craft of its virtual production processes, and once again the team has gone the extra mile with a new campaign in partnership with Epic Games. Powered by a MegaGrant from Epic Games, Imagination...
Posted by: Creativepool Editorial
When you look at the history of post-production studio NAT Global Creative Services, the company is actually quite young. Founded in 2015 in Beijing by Ashwin Agrawal and Natasha Shetye, NGCS has grown quite organically since then, starting...
Posted by: Creativepool Editorial
In all honesty, this is probably the best thing you'll see today. In our lives we all got used quite fast to how eccentric, creative and unique music videos can be. They always push the boundaries, going the extra mile to surprise us with daring...
Posted by: Creativepool Editorial
When I was a kid, I used to consume a whole lot of animation. Disney was my favoured choice to fill a boring evening, but I would not disdain Looney Tunes, Pingu (big one for me) or the occasional Matt Groening stuff. To me, animation was a given....
Posted by: Antonino Lupo
Nicole Kidman and Film Director Baz Luhrmann have always had their own “thing.” By good Baz’s own admittance in an old Vanity Fair interview, him and the movie star have worked together since they were much younger and there has...
Posted by: Antonino Lupo
Imagination Creative Director, Tony Currie and Digital Production Director, EMEA, Paul Marsden, take us behind the scenes of our latest ground-breaking work with Epic Games’ Unreal Engine. Below, they talk us through the creative process of...
Posted by: Imagination
It had been a while since Saddington Baynes last entered The Annual, but 2020 was the year in which they showed all their prowess in the field. Last year, the team was able to secure a Silver in the 3D category for their Marie Boutteçon project,...
Posted by: Creativepool Editorial
Who doesn't love fireflies? They are little, delicate, lovely insects made of the matter of dreams, perfect to showcase choreographed visuals and incredibly beautiful production value. The spot made by Creature London for Solita below is all this...
Posted by: Creativepool Editorial
Production and creative content agency Junction Eleven is a master of simplicity and creativity. The team's approach to creative production is a pleasant breeze of fresh air in an industry much too focused on growth at all costs - a beacon of...
Posted by: Creativepool Editorial
Just 10 years ago, some of the technological advancements which make entertainment more accessible were often related with some crazy science-fiction projects. Today, agencies like Something Different show that a lot of those concepts can now be made...
Posted by: Creativepool Editorial
Among the various consequences of Covid-19, travel restrictions were the one that left us the most with an insatiable yearning for adventure. As audiences around the world felt the need to reconnect with nature and adventure, the Jeep brand...
Posted by: Creativepool Editorial
Mariano Gabriel Vidal is an animation artist. He is also the character designer behind the 2018 International Emmy Kids Awards Nominee show Mini Beat Power Rockers. The best part is that, by his own admission, Mariano also got into the industry by...
Posted by: Antonino Lupo
Emotions are the key of compelling stories and powerful storytelling. When Hasan & Partners approached director Guy Aslan from Great Guns for a new Lambi spot, they knew the director loves to work with emotions - and it paid off with a fantastical...
Posted by: Creativepool Editorial
Clearly, an extensive experience doesn't automatically suggest talent. How many stories have you heard of 'bland' seasoned professionals? On the other hand, you can sometimes get the occasional Harry Whatrup rising from the other end of the...
Posted by: Creativepool Editorial
Short deadline, teams scattered around the world, a pretty challenging theme to transfer on screen. This may sound like the perfect recipe for failure to some, but not when Polish studio Juice enters the stage. Start with Connection is a powerful...
Posted by: Creativepool Editorial
If there is one key takeout that you could gain by Nigel Harniman, it is the delightfully provocatory advice (which we love) to not become a prostitute to the business. It's quite easy to get lost in a race to the bottom and only reason in terms of...
Posted by: Creativepool Editorial
"Personal growth comes from embracing risk" Glenfiddich isn't new to taking risks. Its iconic stag is the symbol of this spirit, the personification of ambition and the will to dare. Space Agency was tasked with bringing all of this to life - and it...
Posted by: Creativepool Editorial
All the 2020 Christmas campaigns in one place Every year the same story: agencies and brands coming together to release a stream of beautiful Christmas ads for the joy of us all. It has almost become tradition. There’s no Christmas without a...
Posted by: Antonino Lupo
It comes from Stephen Sellick's own fingertips that he is as passionate and fired up as he's ever been. Having started out as a freelance illustrator, Steve has now been in the industry for over 25 years, and he's seen plenty of changes in his own...
Posted by: Creativepool Editorial
Have you heard of Nike's ISPA design philosophy? If we had to summarise it in just two words, we would say 'being different'. ISPA stands for improvise, scavenge, protect and adapt, and it is a philosophy embracing non-conventional experimentation,...
Posted by: Creativepool Editorial
We have talked at length about ambition around these parts, but it's just one of those topics that never get old, come what may. Grzegorz Magierowski is a 3D artist born in Poland who discovered 3D when he was just 16. He is now working for some...
Posted by: Creativepool Editorial
There is always something to learn from a 3D artist. Manuel Ruberto completed his MA in sculpture in Milan, only to then realise he didn't exactly want to spend the rest of his life making tombstones. The glorious days of marble Michelangelos may be...
Posted by: Creativepool Editorial
Have you ever heard of Pulmonary Arterial Hypertension? Neither did we, until we read the interview with Paul Gawman below. And that is precisely the problem. According to Paul, who has worked with Ogilvy Health to craft the 3D illustration below,...
Posted by: Creativepool Editorial
Some will remember a very specific time in the history of cinema, a time when certain crews were reduced to a bare minimum and all that mattered was the artistic expression, the idea behind film itself. I am certainly too young to remember a time...
Posted by: Antonino Lupo
Chasing your dreams can become quite challenging if you don't have the technological means to do so in today's world. This is what happened to Muhammad Waseem, self-taught creative and CGI artist who was born and raised in Karachi, Pakistan. A...
Posted by: Creativepool Editorial
If you were to ask Andrew Lord how he came about to found an agency, he would probably answer that the distance between the oil industry and an animation studio is not so large as one may think. We caught up with Andrew, one of the co-founders of...
Posted by: Creativepool Editorial
If someone told us in February that society would pretty much stop in a month, we’d have called 999 on him. And yet, here we are. Learning new habits every day, revolutionising our rhythms, even taking advantage of this lockdown to either...
Posted by: Antonino Lupo
9 out of 10 men believe that men and women should take time out to care for their family, whereas only 2% of parents take this up. The Shared Parental Leave policy introduced by the Government is complicated and often only offers men statutory pay,...
Posted by: Benjamin Hiorns
An artist with a colourful eye and a passionate heart, Luciano Koenig is a man with advertising in his veins. The photographer and art director, who is also the Creator and Editor of digital creativity magazine LIKE CREATIVITY, has claimed more than...
Posted by: Creativepool Editorial