Displaying 613 - 648 of 9275 results
TMW Unlimited is a company that’s something of a Creativepool veteran, having been a part of our community for more than 7 years now. It’s also our 3rd ranked advertising agency and has earned a veritable bounty of Annual Awards. So, this...
Posted by: Creativepool Editorial
International Women’s Day seems to be getting more and more traction every year and that’s exactly the way it should be. But this year, rather than simply share a collection of today’s best IWD campaigns, social media posts and...
Posted by: Creativepool Editorial
There aren’t many studies examining how frequently people lie. It is lunacy to assume that respondents will truthfully answer questions about how truthful they are. Neither is it socially desirable to brand yourself a liar - even in an...
Posted by: Creativepool Editorial
Inclusive design is on the rise in the baby care sector. People want to see a brand that not only embraces natural and organic products but one that accounts for every background and is relatable to all. The focal point should not just be a...
Posted by: Creativepool Editorial
In the last century, we've gone from telling stories using shadows, to the magic lantern projection, to full-colour motion pictures in perfect clarity. Today, we're able to film the same scene repeatedly without the worry of unpredictable weather...
Posted by: Creativepool Editorial
Virtually every advertiser and marketer working with online campaigns is affected by ad fraud, in one form or another. And yet, most advertisers will think that ad fraud does not affect them at all. There are a number of dangerous misconceptions...
Posted by: Creativepool Editorial
Recently Smarties has set out to achieve a much ambitious goal: to have all its packaging be sustainable or reusable by 2021. That may have come with a few compromises - but Smarties was absolutely set on not losing its much colourful identity, which...
Posted by: Creativepool Editorial
Louis Armstrong's What a Wonderful World is a recurring tune in creative work around the globe, and for good reason. It carries enormous poetic and symbolic power, which once again is masterfully demonstrated in the campaign by Hell Yeah! and Olio...
Posted by: Creativepool Editorial
We’re certainly not short of new trends in creativity as we approach the new year. But now more than ever, as the world turns more sustainable by the minute, packaging is here to impress, innovate and surprise both end consumers and...
Posted by: Antonino Lupo
After the terrific display of creative prowess from the industry in 2020, 2021 could only be a further step up for advertising campaigns all over the creative & mar-comms field. With campaigns to push vaccinations and groundbreaking ideas from brands...
Posted by: Antonino Lupo
There’s always been that sense that you shouldn’t start Christmas adverting too early; that there’s a time and a place when it’s ok to utter the c-word for the first time each year. It’s traditionally been when John...
Posted by: The PR Boutique
Social media doesn't exist in a vacuum. Tapping into the needs of an ever-connected audience means recognising the true power of social ads - and if there's anything the pandemic has taught us, it is that consumers are increasingly turning to online...
Posted by: Creativepool Editorial
The introduction of GA4 has got many SEOs, analysts and marketers extremely excited, and has driven an increased focus on measurement and analytics as a whole. With GA4 you can measure far more than with Universal Analytics (UA), adding new layers...
Posted by: The PR Boutique
Unless you have a little kid with an interest in horseriding games, you may have not heard of Star Stable before. It was our case when we were approached by Star Stable with a much interesting story indeed. Before Star Stable arrived in 2011, no one...
Posted by: Creativepool Editorial
The easiest way to impress the Gaviscon brand? Show that you can 'get' them and what they do. For years positioned as leaders in the UK health sector, Gaviscon still has plenty of opportunities to pursue more growth and it won't be afraid of doing so...
Posted by: Creativepool Editorial
Facebook is... peculiar. Some users don't love it, but know they have to be there to avoid missing out. As a result, it has become a huge platform with growing numbers every year, a multi-billion dollar company which would do anything to protect its...
Posted by: Creativepool Editorial
Some things are simply not meant for you. In the family of Sophie Evans, no one worked even remotely in anything creative. Healthcare was the obvious choice for her, to become a doctor and meet the expectations of everyone around her; and yet,...
Posted by: Creativepool Editorial
I’ve always believed ambition was one of the biggest drivers of change in my personal and professional life. I want to be this, I want to be that, I want to be so many things and, no matter what happens, I will get there. This has served me...
Posted by: Antonino Lupo
‘How I became a six-figure freelancer’. ‘The reality of being a six-figure freelancer’. And perhaps the worst of all: ‘Here’s exactly what I do every day to earn six figures as a freelancer’. You’ve...
Posted by: Antonino Lupo
The Annual 2021 winners have been revealed, with some of the most exciting companies in the history of Creativepool. RT Creative Lab was one of the top winners, with 8 Bronze and Silver awards collected across a range of different categories. RT...
Posted by: Creativepool Editorial
From the perspective of store design, how can the physical environment discriminate in retail? Discrimination is traditionally defined as unjust or prejudicial treatment of people based on a number of protected characteristics, including; age, sex,...
Posted by: Quinine
Your mind is constantly jumping from one idea to another. You can barely focus on what you are doing now, as your side-projects seem to jump in from all angles. You struggle to complete one thing; and in the meantime, you get so inspired by other...
Posted by: Antonino Lupo
The Annual 2021 winners have been announced, and not without a few pleasant surprises. One of them was the introduction of a Grand Prix, a project which was able to secure a perfect score (10/10) out of all the judges on the Advertising: TV...
Posted by: Creativepool Editorial
This may be the most colourful and lovely identity you'll see today. Once known as Freaks of Nature, dairy-free dessert range Over the Spoon has recently relaunched with a new identity by strategic branding agency Robot Food - and we're loving the...
Posted by: Creativepool Editorial
The OREO brand has always been committed to playfulness and connecting with its most affectionate consumer base. To play on the nostalgia surrounding mixtapes for millennials, OREO has partnered with Digitas UK to create a digital activation that...
Posted by: Creativepool Editorial
Based in London, Poland and Spain, Rhapsody is a global marketing and production agency specialised in creative, digital, print and brand projects all around the world. At the heart of the business lies something simple: a strong belief in the power...
Posted by: Creativepool Editorial
As technology progresses, the push for immersion and for a blended reality with our everyday screens is what will define most of the future trends in the advertising industry (and beyond). It started with VR and AR; now it's moving onto...
Posted by: Creativepool Editorial
Annual 2021 represented a milestone in the realm of creativity this year. Following nearly two years of Zoom calls, restrictions and social distancing, The Annual was a chance to celebrate and to showcase the best creativity has to offer, an occasion...
Posted by: Creativepool Editorial
If you have been lucky enough to receive mentorship throughout your career, you know how priceless it was. A mentor is someone who believes in you and your skills. They are someone who isn't afraid of investing time in you, valuing your ambition and...
Posted by: Creativepool Editorial
Ever heard of the Pretentious-O-Meter? Neither did I, until earlier today. There is a known reality in the film industry that sees film critics as being constantly disconnected from the end audience. Ratings from critics are often unforgiving and...
Posted by: Antonino Lupo
Identifying blockchain gaming as a ‘trend’ is misleading, argues Five by Five Australia Client Director Stacia Grooby; but there’s no denying that this technology is set to change the way we think about gaming. Blockchain...
Posted by: Creativepool Editorial
I love freelance life. Being my own boss, flexible hours, doing random errands during the middle of the day. For many years I worked as much or as little as I liked. I was that parent pitying my employed friends who had to juggle after-school nannies...
Posted by: Red Setter
The crest of the Covid redundancies wave may well be a thing of the past, but there is no denying that the impact of a pandemic on such a vast scale will be felt in the job market for years to come. With furloughs and lay-offs spreading across the...
Posted by: Antonino Lupo
Few people in advertising can hope to compete with the fame and legacy of Sir Martin Stuart Sorrell. At the age of 76 and counting, the historic founder of WPP is still very much in the game, a proof of character with no equals in advertising and...
Posted by: Antonino Lupo
A global pandemic makes history in many ways. One is by introducing unprecedented changes in the basic mechanisms of society; another one is by revolutionising the job market. With remote working becoming a widespread reality, there has been a...
Posted by: Creativepool Editorial
The year 2021 represents an interesting juncture for the travel and tourism industry and one that is full of tension. After the upheaval of 2020 and the COVID-19 pandemic, people are desperate to travel again - to explore beyond their domestic...
Posted by: Imagination