Today is World Vegetarian Day and so seems like the perfect time to feature the best in vegetable packaging design. Whether you're a T-rex or a Stegosaurus, you'll enjoy perusing these packs.
Waitrose Fresh Herbs
Bold headline-style typography takes centre stage for this modern design. Transparent packs convey Waitrose's confidence in its products but also the natural freshness of the herbs. A striking splash of red highlights the guest herbs available on any given week. An own-label brand has rarely looked better.
Village Farms
These packs have strong stand out and work fantastically in a cohesive range. The beautiful white typography is visible against the fresh, bright colour of the veg. The illustrations atop the flexible plastic pack create a picturesque village scene, indicating the rural paradise in which the vegetables were grown.
Vegetoria
This simple yet playful packaging design for a Russian premium vegetable brand has huge imapct and creates plenty of space for brand communications. It's also easy to reseal after use to keep what's left of your veggies fresh for longer.
lan Bartlett & Sons
These premium vegetables look spectacular in their transparent packaging. The elegant design shifts vegetables from commodity to luxury.
Kettle
Here's one of our own! Given that crisps are widely perceived as junk food we faced a challenge to communicate the natural vegetable flavours and ingredients of Kettle's Vegetable Chips.
Working with a new primary colour palette, we aimed to create a simple, yet modern straight-talking illustrative design for each pack, communicating the ingredients and reflecting Kettle’s “all-natural” promise and quality cues. The primary colour palette we chose for the range echoes the natural tones associated with vegetables while the secondary colour palette focuses on conveying specific products.
La Catedral de Navarra
This design completely breaks through the category arriving right at its premium summit. The vibrant colours of the vegetables contrast with the sleek black and white label.
SunFeel
We've talked about the joys of moustaches in packaging design before but somehow missed out this fine example. Bringing humour to the already colourful world of vegetables, this design takes SunFeel away from the common perception of canned vegetables. The confident and happy looking characters on pack are fully natural reflecting the brand's 'no additives and chemicals' promise.
Waitrose Canned Vegetables
Waitrose do own-label packaging better than anyone else in the UK. These affordable, long-lasting healthy products are packaged in a simple design that looks more modern art than cheap canned food.
Student Project - Ben Huttly
Though this design is a student's concept design, it's up there with the best in the vegetable category. The veg looks beautiful bunched together with simple twine and a unique stencilled label.
In Ben's own words: “Through experimentation and innovation I have developed a form of packaging that is 100 percent biodegradable and recyclable. If the packaging is discarded it will have a positive effect on the environment due to the seed embedded biodegradable paper. The twine used to secure the product and label is natural cotton and 100 percent biodegradable."
