Pentagram – London Design Biennale

This year's London Design Biennale will be devoted to the theme of emotional states and how design affects every aspect of our lives (the way we live and how we live) and influences our very being, emotions and experiences. With the theme in mind, Pentagram (for the second consecutive time) created the visual identity and promotional materials for the Biennale, using a strict colour palette of orange, black and white. Taking inspiration from Charles Darwin's seven universal emotions, Pentagram created and commissioned a series of