The first episode of Agency Cribs: Hello SapientNitro!

Published 18/11/2015 by

In advertising, it’s perfectly natural to have an inquisitive nature, and to harbour a desire to peek behind the curtain every once in a while. Now, we finally have that chance! We teased you last week, but here it is! The official launch of an exciting new collaborative project that throws open the front doors of some of the most exciting agencies in adland.

Creativepool, along with our friends at Ground Control and Massive Music, are thrilled to bring you Agency Cribs, a unique series of online videos taking you behind the scenes at a number of top agencies, with the shop’s creative leaders acting as our navigators through the offices, cafeterias, work spaces and play rooms where the magic happens.

#AgencyCribs

Expect an amusing and insightful look at the day-to-day operations of some of your favourite agencies. You’ll get to know the staff, the work, the culture and the atmosphere that makes these agencies so good at what they do, and why you really want to work there!

The first stop to get the Agency Cribs treatment is the impeccable home of SapientNitro. Their motto 'Breaking boundaries where technology and stories meet’ is a common thread that runs through both London locations; Spitalfields and Battersea, which you can observe in the film. Neil Cooper and Aiden Roworth both Creative Directors in Spitalfields and Battersea respectively take the time out of their hectic schedules to show us around.

SapientNitro Spitalfields: Meeting Room

Aiden Roworth, their Creative Director said, “I really enjoyed making Agency Cribs, it was a great way to show off the fantastic working environment at SapientNitro. I hope you enjoy the video and you want to come and get involved with what we do.”

Phoebe Scott, Producer of Ground Control shared “Agency Cribs is a project that we at Ground Control were really excited to get involved with. Producing the series meant we were lucky enough to work closely with some of the best agencies in the business to create some entertaining content and poke our noses into their daily lives! A lot of these places are foreign territory to competitors in the industry so we found it fascinating, being able to explore the spaces and see the whole agency in action. To then release that out into the advertising world and offer insight into the inner workings of each place all combined into this unique opportunity that we couldn't pass up.”

One aspect that was consistently a pleasant surprise was that they all have such personal internal features and that each one is completely unique in its atmosphere. We discovered such different personalities in each agency space, exuding from not only the interior design but the work ethic and attitudes of everyone there. It was so refreshing to be able to reveal the character of each agency to our industry, through an honest and insightful film, hopefully with a giggle or two thrown in!”

SapientNitro Spitalfields: The Entrance

Paul Reynolds, Managing Director of Massive Music shares his inspiration behind the project. “Creating the titles for Agency Cribs was a really fun project, which involved researching old US music TV shows and listening to a lot of late 80's and early 90's hip-hop. After we created the original music for the titles, we sourced and licensed a selection of tracks for the show's content that would make Ice-T nod in approval (and to the beat).

An inspiring and positive work environment in the creative industries is particularly important. If your team works in a comfortable space that inspires them, they will feel more confident to pursue their own creative endeavours.

Having a peek inside some of the coolest and most creative work spaces has given us ideas for our own office and studios. When the Massive Amsterdam HQ moves next year, we hope Agency cribs will come pay us a visit!"

Founder of Creativepool, Michael Tomes, says “This project was born from curiosity. We at Creativepool work closely with agencies and saw the opportunity to create some really unique and inspiring content. One of the most important things about an agency is its culture and the stimulating environment from which some of the best ideas in the world are generated so we wanted to give agencies the chance to show off not only their space, but their personality as well. SapientNitro have been fantastic to work with – a true insight into how they work together as a team – as have our Partners Ground Control and Massive Music. A group of truly talented people all round!”

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