Entertainment

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Arcade & Timber champion surrealism in Kendrick Lamar’s new music video “Humble”

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Arcade Editor Greg Scruton and Timber’s team of visual effects artists have joined forces in the masterful execution of postproduction elements for Kendrick Lamar’s highly-anticipated music video, “Humble.” Scruton’s editing genius and Timber’s VFX magic come together in exquisite alignment to celebrate the surrealistic layers within “Humble.”

The carefully measured edit by Arcade’s Greg Scruton paves a rhythmic flow that reflects the nuances of the song, propelling the audience to a unique space of visual inspiration. Timber’s team was equally masterful through the numerous tiers of VFX work that hold a powerful artistic presence throughout the music video.

Credits:
Client: Kendrick Lamar

Spot Title: “Humble”
Production Company: Freenjoy
Director: Dave Meyers
EP: Nathan Scherrer
Line Producer: Ben Piety
Producer: Jason Baum


Editorial Company: Arcade
Editor: Greg Scruton
Managing Partner: Damian Stevens
Executive Producer: Crissy DeSimone
Head of Production: Kirsten Thon‐Webb
Sr. Producer: Adam Becht
Assistant Editor: Ryan Andrus

Visual Effects/Postproduction Company: Timber
Creative Directors/Partners: Jonah Hall & Kevin Lau
Executive Producer: Sabrina Elizondo
Head of Production: Melody Alexander
Senior Producer: Tita Poe
Associate Producer: Brack Hightchew
Lead Flame Artist: Brian Shneider
Flame Artists: Todd Mesher, Chris DeCristo, Chris Hommel
Flame Assist: Brandon Harden
Comp Artists: Jason Forster, Michael Loney, Geronimo Moralez
Roto: Hilery Johnson, Brandon Harden, Austin Lewis

Telecine Company: Co3 NY
Colorist: Jamie O’Bradovich
Producer: Tom Gehring
Producer: Liza Kerlin

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