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Jeremy Corbyn is the most searched political leader online in the UK

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Ahead of the UK General Election this Thursday (08/06/17), new online search trends analysis research has reveals that Labour was the most searched for political party by the UK public from April to May 2017. Captify, a Search Intelligence driven advertising technology company, which analyses 33 billion online monthly searches, found that from the 1st of April until the 31st May 2017:

  • Labour accounted for 54% of all online searches for political parties in the UK.

  • This was followed by The Conservatives (39%) and The Liberal Democrats (7%).

  • 94% of online searches for Theresa May in the same month were negative, versus 68.6% of searches for Jeremy Corbyn being positive.

Last Week’s Most Searched For Political Leader

From the 25th May until the 31st May 2017, Captify also found:

  • Labour leader Jeremy Corbyn was the most searched political leader online in the UK, accounting for 50.27% of all searches in Britain

  • Prime Minister and Conservative leader Theresa May was the second most searched for, accounting for 36.14% of all searches.

The two frontrunners were followed by:

  • Nicola Sturgeon, Scottish National Party - 7.50% of searches.

  • Tim Farron, The Liberal Democrats – 2.75%.

  • Paul Nuttall, UK Independence Party (UKIP) – 1.94%.

  • Caroline Lucas, The Green Party – 1.40%.

Overall in May, both Jeremy Corbyn (Labour) and Tim Farron (The Liberal Democrats) experienced the largest increases in the number of searches performed by the UK public online for political leaders. Captify’s data found that:

  • Tim Farron saw the biggest uplift in searches from April to May 2017 for a leader (a 7.2% increase), while Jeremy Corbyn saw a rise of 5.4%.

  • However, Prime Minister Theresa May of The Conservative Party experienced a 16.8% decline in searches, the biggest decline of any political leader.

In addition to this, 94% of online searches for Theresa May in the same month were negative (versus 6% positive). This was contrasted by 68.6% of searches for Jeremy Corbyn being positive (versus 31.4% negative).

Political Parties & Their Issues

Since the election was announced in April, Captify also analysed online searches by the British public to reveal the top three political issues associated with five political parties in Britain:

  • The Conservatives were most associated with the issue of immigration (52.3% of searches) followed by the economy (21.6%) and education (10.5%).

  • Immigration (55.6%) was also the most searched for policy regarding The Green Party, followed by the economy (11.1%) and welfare (11.1%).

  • Labour was most associated with the issue of welfare (28.1%), education (29.6%). and the economy (17.7%).

  • Education (24.2%) was the most searched for policy regarding The Liberal Democrats, followed by healthcare (23.4%) and immigration (21.8%).

  • The SNP was most associated with the issue of Brexit (69.6%), education (18.3%). and the economy (4.3%).

  • Brexit (43.5%) was the most searched for policy regarding UKIP, followed by immigration (39.1%) and healthcare (13%).

Finally, Captify also measured which were the most researched political party manifestos since the election was called. It found that the public searched the most online for Labour’s manifesto (54% of all searches), followed by The Conservatives (41%), and The Liberal Democrats (5%).

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Of course, all of this only data really onlt serves to reinforce what we already know. Labour have surged dramatically in opinion polls in the last couple of months due in no small part to both a rise amongst voter confidence in jeremy Corbyn (particularly amongst young people) and a shift in confidence levels towards Theresa May, who has ironically been kicking here heels a little throughout the month that bares her name. Ultimately, however, it's all meaningless unless you get out and vote on Thursday. So please keep that in mind, even if political fatigue has understandably set in of late. We're almost at the finish line!

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