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VCCP help ASICS launch Beauty and the Beast trainers

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To coincide with the release of Disney’s live-action adaptation of “Beauty and the Beast,” which stars Emma Watson and is looking set to be one of the most popular films of the year when it's released in UK cinemas on March 17th, ASICS have given trainer-fiends the chance to be the Belle, or Beast, of the Ball thanks to the launch of a series of limited edition trainers. Launching under the ASICS Tiger lifestyle brand, the trainers will feature actual fabrics and patterns from costumes worn in the motion picture, giving the story a modern day twist. ASICS Tiger will launch five new colourways from their GEL-Lyte III and two new colourways from their GEL-Lyte V lines. The shoes will range from a premium level, featuring leather, suede and a split sole, to denim and mesh, and will be available in both male and female ranges.

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VCCP will bring these limited edition shoes to life online with a social marketing campaign that captures the magic of the fairytale in a modern way. Bespoke silhouettes of both Belle and the Beast will be blended along with fabrics from the film, flower graphics and the trainers themselves to create moving image collages that can be experienced on both Facebook and Instagram, alongside the standalone website: ASICSTIGER.com.

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