Design

ad:
*

Rebrand Roundup: Tattoos, Music Festivals, Organic Tampons and other stories

Published by

Vbat – Foster's

**

Ubiquitous lager brand Foster’s has been given a new packaging design and tweaked visual identity, which aims to give more precedence to its Australian history. The rebrand has been completed by Amsterdam-based branding consultancy Vbat, and includes a redrawn, serif “F” symbol, which now has slanted crosses and a thinner white outline. This sits within a redrawn gold roundel, which also has a thinner border. The branding retains the recognisable Foster’s “F,” which the agency now hopes will be more prominent to customers. The colour palette

 

This content is for members only

Click below to activate your Free Registration

Get Access

Already a member? Login here

 

Comments

More Design

*

Design

The tape that turns everything into Lego!

Lego fans can now build outwards from walls, chair legs, household objects or the backs of other toys using an ingenious new studded tape. The Nimuno Loops tape is the creation of the Cape Town-based designers Anine Kirsten and Max Basler, who...

Posted by: Industry Updates
ad: Check out our profile and live jobs!
ad: Date a Creative
ad: Check out our profile and live jobs!
ad: Check out our profile and live jobs!