Rebrand Roundup: Looking sideways to the East, Women's football and other stories

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Spring – East of England


Southwold-based studio Spring has designed a tourism brand and campaign for the East of England, which aims to highlight the region’s “exceptional cultural offering.” Look Sideways: East was originally launched in 2015 as an Arts Council-funded project with the aim of encouraging tourists to visit Norfolk, Suffolk and surrounding areas for cultural events, and also encouraging businesses to set up there. The project has now secured three years further funding, and will roll out a second phase starting in 2018, which will involve partner


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