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Idean heads for the hills

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Global experience design agency Idean, has announced the opening of a new studio in West Hollywood, Los Angeles, which will be led by newly appointed head of studio & creative director, Andreas Neumann. Neumann brings to the agency extensive experience at an executive level within some of the leading creative agencies including Grey and Saatchi & Saatchi. Throughout his career, he's created numerous award-winning campaigns and as worked with some of the world's biggest brand in a number of industries including technology, entertainment, and, of course, advertising. This will be the third studio for the agency in the US, with two locations already in California (San Francisco and Palo Alto) and one in Austin, Texas.

Idean has announced the opening of a new studio in West Hollywood, Los Angeles

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“Hollywood is the perfect location for the newest Idean studio as it is on the doorstep of the some of the world's greatest companies,” believes Idean CEO and Co-Founder, Risto Lahdesmaki. He believes that the move will give them “The opportunity to be closer to some of the major technology and entertainment companies, serve clients more effectively, and continue to attract outstanding talent.” He also adds that Silicon Beach is “Considered to be one of the top three tech hubs in the world,” so there is no better place for them to open a new studio. They are also apparently keen to “Continue to work with and expand the start-up community in the area.”

The studio will be led by newly appointed head of studio & creative director, Andreas Neumann

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Neumann said he is “Really excited to be joining Idean and establishing the LA studio as well as supporting the overall growth across North America.” He calls Idean a “Unique agency, with experience across multiple industries, working with large organisations and small start-ups, to create beautiful experiences for both consumers and corporate users.” He thinks that “Idean's experience and clients reflect the dynamic nature of LA and will be a perfect match” for the city of angels.

Idean has built a strong reputation across Europe, Asia and North America in just 15 short years, working with many major global brands

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Idean works with some of the world's leading companies, helping them to create lasting relationships with their customers through inventive, and enchanting design work. The firm was founded in Helsinki, Finland just before the turn of the 21st century, and has built a strong reputation across Europe, Asia and North America in just 15 short years, working with global brands like IBM, Volkswagen, Samsung, John Deere and Sony. The new Idean LA Studio will be launching tomorrow (February 27), and will be celebrating the launch with one of their signature UX Summit event's, this one focusing on “The True Value of User Experience.” The event boasts an impressive speaker line-up including author of The Experience Economy and Co-Founder, of Strategic Horizons, Joe Pine, Curt Collinsworth, Head of UX at Logitech, Benjamin Matthews, Director of UX at LG Electronics, Jesse Kanner, Technical Development at The Walt Disney Company and Entrepreneur Guy Bar-Nahum.

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