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WPP aquire Linkpulse in Norway & partner with The Corpus in the UK

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WPP announced this week that Plista, a provider of data-driven native advertising and part of Xaxis, WPP’s global programmatic media company, has acquired Linkpulse, a real-time content analytics company. Based in Oslo, Linkpulse works with over 120 publishers in Europe, enabling them to track the performance of articles across devices via customised dashboards and alerts. For example, using Linkpulse’s technology, editors can test the performance of headlines and images in real-time. Incorporating Linkpulse’s technology into the Plista service offering further strengthens Plista’s position as a one-stop partner for publishers wishing to maximise engagement with, and monetisation of, their content. The companies have worked closely together for the past two years.

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WPP also announced this week that it has invested in The Corpus, an innovative, independent medical education initiative designed to improve clinical practice. The Corpus, which is based in the UK, has developed a dedicated online platform to provide small-group interactive training sessions for healthcare practitioners delivered by internationally respected clinicians. Each session features a live online presentation followed by in-depth, interactive Q&A and is supported by a leading pharmaceutical company. Over the next 12 months, The Corpus expects to facilitate around 750 training sessions covering a wide range of medical fields from asthma to oncology. Following the investment, The Corpus will work closely with WPP Health & Wellness, which consists of Ogilvy CommonHealth, Sudler & Hennessey, ghg, CMI/Compas and WPP healthcare client teams.

These investments continue WPP’s strategy of developing its services in fast growing and important sectors and markets. WPP's digital revenues were over US$7 billion in 2015, representing 37% of the Group's total revenues of $19 billion. WPP has set a target of 40-45% of revenue to be derived from digital in the next five years. Collectively, WPP's media investment management businesses, which include Xaxis (and also includes associates), generate worldwide revenues of over $5 billion and employ over 28,000 people. In Scandinavia, WPP companies (including associates) collectively generate revenues of almost $500 million and employ over 2,500 people. WPP’s Branding & Identity, Healthcare and Specialist Communications group, meanwhile, (which includes Direct and Digital) collectively generates revenues (including associates) of over $6 billion and employs more than 80,000 people worldwide.

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