Droga5
Droga5 has announced its new head of Data Strategy, Andrew Tully. His position is effective immediately, reporting into Global Chief Strategy Officer, Jonny Bauer. Tully will work across all accounts at Droga5. Prior to joining Droga5, Tully pioneered the development of Carrot Creative’s (a VICE company) analytics department from the ground up, mining key insights based on qualitative and quantitative analysis of all social, web, digital ad, and all other aspects of digital marketing for brands.
Droga5 has announced Andrew Tully as its new head of Data Strategy
Jonny Bauer, Global Chief Strategy Officer at Droga5, said: “We are excited for Andrew to take our Data Strategy discipline to new heights. His diverse experience combined with his unique understanding of data will only make us stronger.” Tully added: “My experience has taught me that data and its analysis can reveal hidden truths about how we communicate, work, interact and live. Droga5 is not only one of the best in the advertising and creative business, but they also happen to share this truth. I look forward to leading and continuing to grow this department within the agency and expand our data strategy offering to clients.”
AnalogFolk
AnalogFolk continues to bolster its content marketing business, appointing its first audience and influence director and an editor. In the newly created role, Amy Broadfoot joins AnalogFolk to manage audience development and increase the influence for the brands it works with through media. Working closely with editor-in-chief Suz Tucker she will manage media, partnerships, influencer programs, search and PR for the growing list of clients turning to the agency for content creation. Broadfoot was the former national content director at Australia’s largest search agency, Columbus and has held content creation and strategy roles at Infinity Squared and Hatched. She also sits on ADMA’s Expert Community for Content Marketing. In addition John Agnew joins as editor. Prior to AnalogFolk he was online editor at GQ.com.au and has also worked at Bauer Media and was senior writer at alternative surfing title Movement Magazine for six years.
AnalogFolk has appointed its first audience and influence director and an editor
Matt Robinson, partner and managing director of AnalogFolk Sydney said: “We have invested significantly to create a multidisciplinary group of producers, writers, video editors and data specialists. With Amy on board we have now added significantly to our ability to amplify and maximise the great content we’re producing. She’ll work hand-in-hand with our editor-in-chief to help deliver even better audience engagement for our clients. And John is a brilliant story-teller and has a load of editorial experience under his belt. He understands the importance of delivering relevant and interesting content that resonates for consumers and the brands we represent. Both Amy and John are great additions to AnalogFolk’s growing Australian business and we are delighted to welcome them.”
The Moment
Emmet Byrne has been appointed as CFO at The Moment, the international content company, bringing 30+ years of experience across the creative and TV sectors to the business. Emmet will join the board, taking on responsibility for driving the financial and commercial performance of The Moment, which is backed by private equity firm, LDC. CEO Mark Hawkins, said: “I’m delighted to welcome Emmet to The Moment in order to strengthen our executive team as we push forward with an ambitious growth strategy. His knowledge and experience will be invaluable to us.”
Saatchi & Saatchi
Saatchi & Saatchi announced two key global executive leadership appointments this week: Jeff Geisler as Chief Marketing Officer; and Carol Miller-Repetto as Chief Operating Officer for the agency's Procter & Gamble Business. In their new roles, the two executives will join Robert Senior, CEO Worldwide, and Pablo Del Campo, Worldwide Creative Director, on the Global Leadership Team, driving growth and operations for the agency worldwide. These appointments follow recent announcements naming David Hackworthy as Chief Strategy Officer, Jessica Hendrix as President Saatchi & Saatchi X USA and Julie Michael as President of Team One.
Saatchi & Saatchi announced two key global executive leadership appointments this week
Geisler, who most recently served as CMO of Roc Nation, the entertainment company founded and owned by Jay-Z, will lead Saatchi & Saatchi’s global growth, brand and new business initiatives. Miller-Repetto, meanwhile will lead Saatchi & Saatchi's P&G teams in all markets creating integrated communications for several P&G brands globally. Senior said: “Saatchi & Saatchi is delighted to welcome Jeff and Carol to the leadership. We have momentum for growth, and in an industry based entirely on talent, it’s critical to have the right people in the right positions. We have moved decisively in 2015 to bring several new people to the leadership table as we begin the next phase of our journey.”
Havas Worldwide UK
Havas Worldwide has promoted Tracey Barber to the role of UK Chief Marketing Officer across Havas Worldwide, Havas Work Club and Havas Helia. Barber, who was previously Chief Marketing Officer at Havas Helia, will lead a marketing and new business team working across Havas Creative Group’s agencies. Since joining Havas Helia in 2014, Barber has overseen the global rebrand of the agency and major new business wins including The Co-operative Bank, Gap, Peperami and Regus. Prior to Havas Helia, Barber was the Chief Marketing Officer at Kitcatt Nohr for three years. She has also been a non-executive director at the Ministry of Defence since 2012 and was the vice-chairman at the 2Gether Foundation Trust, a specialist NHS trust providing social and mental healthcare services.
Havas Worldwide has promoted Tracey Barber to the role of UK CMO across Havas Worldwide, Havas Work Club and Havas Helia
Daniel Floyed, Managing Partner of Havas Worldwide said: “Havas as a group is growing with great work and great clients. What we want to do is take this further by working together. Tracey is a redoubtable force in the market and I’m looking forward to seeing her applying her exceptional talent across the group.” Tash Whitmey, the Chief Executive of Havas Helia, added: “Tracey has played a key role in helping Havas Helia fulfil a lot of big ambitions over the past year and I can think of no one better to represent the group at the industry’s highest levels.” Barber herself said: “It’s exciting to be given the task of working with the senior team at Havas to take a strong group of agencies to new heights. Our range of talent and experience is second to none in the industry and the challenge of communicating this to the market and helping to grow our business is something I’m relishing.”
Omnicom Media Group Australia
Omnicom Media Group has announced the promotion of Tony Harradine to the newly created role of chief investment officer. Previously in a commercial role at Omnicom, Harradine is an established international operator with experience extending across Europe, U.S.A. and Australasia. Harradine’s elevation to chief investment officer, OMG will see Peter Horgan, CEO of OMD Australia Group relinquish his remit as Negotiations Lead across OMG, allowing him to focus on continued leadership and growth of OMD Australia.
Omnicom Media Group has announced the promotion of Tony Harradine to the newly created role of chief investment officer
He will report into CEO Leigh Terry who said: “Since Tony joined OMG in April last year, he has excelled in his role adding wider commercial prowess to our organisation both here and in New Zealand. Tony is collaborative by nature and, working with the respective investment leads, Melissa Hey (OMD) and Lucy Formosa-Morgan (PHD) as well as the wider teams at m2m, Foundation, Resolution and Accuen, I have no doubt that his appointment will propel the OMG Investment community to even further benefits for our clients.”
Havas Media Australia
Havas Media Group Australia has announced two strategic appointments, with Mark Campbell joining the team as Head of Content and Rogan Gilhespie as Head of Data (APAC). Both will play key roles in the broader Havas Village strategy to better integrate media, digital, creative and PR to drive innovation and efficiencies for clients. Campbell brings 18 years experience in media to his new role at Havas Media, where he will be charged expanding the agency's content offering for clients. Gilhespie, meanwhile, will be responsible for leading and developing the business' data offering in Australia and across APAC. With almost 20 years in the industry, he has experience working with a number of global brands including: Hyundai/Kia, Credit Suisse, BSkyB, Unilever, Nissan, Emirates and Pernod Ricard.
Havas Media Group Australia has announced two strategic appointments
Commenting on the appointments, Mike Wilson, CEO, Havas Media Group Australia, said: “I'm really excited to have Mark and Rogan join the team at this important point in our agency's journey. They are some of the most sought after guys in the industry, so the fact that they have come to work with us is a big win for me as we start to make real waves in the local market. Rogan comes to us from our sister agency in the UK and has a proven track record of delivering data-driven innovation so we're putting him to work straight away to move the needle for clients in a meaningful way. Mark has such a strong creative background in developing content for brands that delivers meaningful connections with consumers. We're really excited to harness his creativity for our clients as part of our ongoing investment in expanding our service capabilities and strengths.”
FCB Kuala Lumpur
As part of ongoing plans to rejuvenate the agency, FCB KL has added two senior award-winning creative talents to its ranks, who will be working with head of creative Nick Gordon, who said: “We’re thrilled to grab ‘the Alvins’. Both are great thinkers with impressive track records and come loaded with energy and positive attitude. These guys mark the beginning of the FCB KL resurgence with renewed focus on smart ideas, beautifully executed. We’re all about behaviour change at FCB and these guys will help kick start this internally too.”
Kitcatt Nohr
Kitcatt Nohr has appointed a new management team to lead the customer engagement agency into the next phase of its development. In order to help strengthen this new proposition, Hattie Whiting moves from her current role as Client Partner at DigitasLBi to take up the position of Managing Director. Whiting will be responsible for driving the ongoing growth of Kitcatt Nohr and expanding its existing client base, which includes Bupa, Nissan and Sky. Ed Beard, currently Head of Creative Strategy at DigitasLBi, also joins Kitcatt Nohr as Chief Strategy Officer, leading a team of customer engagement planners responsible for harnessing the power of data to help brands better understand their customers. Whiting and Beard are joined on the revamped management team by Kitcatt Nohr Executive Creative Director Ben Golik and Group Data Strategy Partner Sue MacLure. Under Whiting, Kitcatt Nohr’s new management team will oversee the evolution of the agency as it continues to redefine customer engagement communications by putting people at the heart of its thinking.
Kitcatt Nohr has appointed a new management team to lead the customer engagement agency into the next phase of its development
In her new role Whiting will report directly to Michael Islip, Chief Executive, UK, DigitasLBi, who said: “I’d like to thank Vonnie and Richard for their dedication and hard work building Kitcatt Nohr into the market leading agency it is today. With someone of Hattie’s caliber at the helm of a first rate management team, Kitcatt Nohr will go from strength-to-strength as it continues to forge new ground in customer engagement.” Alexander added: "Kitcatt Nohr is an agency with such a strong reputation, a very defined culture and a clear vision for the future as part of the DigitasLBi family. The time is right for a new leadership team to take the agency forward and for me to spend some time with my family. I wish them well and I will enjoy watching their success from afar."
Y&R Europe
Y&R Global CEO David Sable announced this week that Andrew Dimitriou has been named President of Y&R Europe. Andrew will work closely with the leaders in the region to evolve and help grow Y&R’s European offering, in order to serve Y&R’s clients across markets and through Y&R’s unique expertise across all Y&R companies, including Y&R Advertising, Labstore (Shopper Marketing) and VML (digital). Most recently, Andrew has been based in Paris, serving as the European lead for WPP’s Red Fuse, where he led the efforts for Colgate-Palmolive across all their brands in 33 European markets. Prior to that, he was the Global Managing Director on Hills Pet Nutrition, which involved VML in Kansas City, Y&R Prague, Y&R Tokyo and Y&R Sydney.
Andrew Dimitriou has been named President of Y&R Europe
Sable said: “Andrew is a true globalist and a thoughtful integrated marketer, no doubt because he is a creative and entrepreneurial thinker. He has shown his passion and commitment — for the business, for our clients and the agency — since his early days in new business here. He is the ideal person to take our European network forward. Dimitriou added: “I’m so pleased to take on this new role. We have strong leadership across the region, as well as real depth and diversity of expertise and experience, all of of which is adding up to some great, effective work. I am looking forward to building on the momentum that we are feeling across the region.”
