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Top Hires of the Week

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CP+B

Former TBWA\Chiat Day CD Gustavo Sarkis, was appointed this week as executive creative director of CP+B Miami, where he'll lead creative on all accounts. The native Brazilian began his career in advertising at Almap/BBDO São Paulo where he handled creative on AB-Inbev, Havaianas, Gillette, Pepsi and Volkswagen, and his work has won numerous creative awards including ten Cannes Lions, and awards at The One Show, Clio, D&AD and LIA among others. At TBWA he played an integral role in the Adidas World Cup campaign and the recent, and well-received Gatorade “50” spots, which celebrated 50 years of the brand.

Gustavo Sarkis, was appointed this week as executive creative director of CP+B Miami

The addition of Sarkis to the CP+B roster is the latest move the agency has made in building up its creative department, which began in December 2013. The new structure of the department is designed to give individual offices increased autonomy, while still offering their clients' access to CP+B’s extensive global resources. Other creative leaders secured in the last 8 months by the agency include Ralph Watson at CP+B Boulder and most recently Kevin Jones for CP+B LA. CP+B chairman Chuck Porter, said that the agency's success has “Always been about the work, which is why he has “Really focused on identifying and recruiting a few leaders who have demonstrated that they can produce brilliant stuff.” He feels that Sarkis has “A real understanding of culture, and an extraordinary feel for making an emotional connection between a brand and its audience,” as well as a “Strong entrepreneurial spirit.” So it seems fitting that he should lead the Miami office, where CP+B has its roots. Sarkis himself, adds that he has “Always admired CP+B,” and is “Thrilled to be joining an agency that has made advertising become a part of pop culture for so many years and in so many ways.”

Commonwealth//McCann

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Commonwealth//McCann, a division of McCann Worldgroup that serves creative advertising responsibilities for Chevrolet Worldwide, announced several key creative leadership promotions and appointments this week, which will further expand its global and North American teams. The appointments, all of which are effective immediately are part of a global expansion plan for the agency.

Commonwealth//McCann recently announced several key creative leadership promotions and appointments

Matt Canzano, executive VP, deputy global chief creative officer, has been promoted into a newly created marketing communications role, and will be responsible for the global oversight of the agency's retail/event creative product and initiatives. He'll assume responsibility for all North American retail/events and global creative governance efforts. Rick Dennis and Tim Teegarden have also been promoted from creative directors to global executive creative directors, with responsibilities including oversight of all global nameplates and football (sponsorship) initiatives. Finally, four new creative directors have been added to the fold in the form of Adam Glickman, Craig Feigen, Timothy Mattimore and John Fiebke. Canzano began his career at McCann more than 11 years ago and has been an instrumental asset to the agency. Prior to joining McCann, he served as creative director for agencies including J. Walter Thompson and The Leap Partnership. Dennis, meanwhile, has been with Commonwealth//McCann since its inception almost three years ago. He previously served as ECD/co-manager for Goodby Silverstein & Partners and has held executive creative positions with BBDO Detroit and Bozell/FCB. Teegarden only joined the agency in 2012, but has been working in advertising for 30 years selling everything from soft drinks to (Corvette) Stingrays. He has held positions at agencies, including Goodby Silverstein & Partners, BBDO, Bozell/FCB, Young & Rubicam and Doner.

Canzano began his career at McCann more than 11 years ago and has been an instrumental asset to the agency

Global creative chairman Linus Karlsson, said “Chevrolet's dynamic global business brings many opportunities for change and growth,” and he believes it is vital the agency “Continues expanding and evolving,” to align with the automobile manufacturer's vision. He feels these latest appointments strengthen their worldwide capabilities overall, and will enable them to “Continue to invent and deliver the best possible ideas and solutions to Chevrolet.” Bill Kolb, chairman and CEO, said they have “Worked hard to attract and retain the best creative talent in the industry,” and he's confident that this newly expanded, and talented team will lead the agency's “Creative direction forward and continue to help Chevrolet achieve its global brand goals.”

 

Ogilvy PR

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Former Capitol Hill chief of staff and press secretary Dan Scandling has joined Ogilvy PR in Washington as SVP for corporate and public affairs. Scandling, who served as chief as staff for Congressman Frank Wolf between 2000 and 2014, will work with clients to increase their media profile in the Washington, DC media market, as well as managing their social media advocacy and reputations inside and outside the DC Beltway (the Interstate that surrounds the capital).

Dan Scandling has joined Ogilvy PR in Washington as SVP for corporate and public affairs

Scandling has extensive experience in media, communications and PR, as well politics. He has worked with his national and international media based in Washington, DC, as well as local reporters in the Washington, DC media market and across Virginia. He has also been responsible for managing, developing and implementing all facets of numerous multimillion dollar congressional campaigns, including direct mail, television and radio advertising, social media, fundraising and coalition building. Prior to working on the Hill, he was also a PR officer at the Virginia House Development Authority in Richmond. All of these experiences will serve him well at Ogilvy.

Scandling has extensive experience in media, communications and PR, as well politics

Robert Mathias, Ogilvy PR CEO, said that Scandling's “Combined understanding of the Hill, Washington media, and reputation management makes him a tremendous asset to Ogilvy.” EVP and group director Lisa Obborne Ross, adds that she feel's he will “Offer enormous value our clients in DC and across the global network,” and is “Thrilled that he has chosen to join the team.” Scandling himself, meanwhile, is looking forward to fresh challenges away from the hill. He said that, “ While it has been a privilege to work for two Members of Congress from Virginia for the past 24 years,” he feels that joining the talented Washington Corporate and Public Affairs team will provide him with “New opportunities to lead strategic communications with clients inside the Beltway and beyond.”

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