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Foster’s make a Good Call on Brad and Dan’s replacement

Having officially sent the popular Australian agony aunts Brad and Dan packing in their last campaign, Foster’s finally introduced its new brand campaign by Adam&EveDDB “Why the hell not?” last weekend, which is inspired by an Australian ingenuity and attitude to life. The first TV spot for the campaign broke on Friday night last week (24 July) during “8 Out Of 10 Cats” on Channel 4 and on social media, and features a character defying his cynics to become the first male rugby cheerleader in Australia. The ad will be supported with the #whythehellnot hashtag and further content on social media. It might not have the instantly iconic appeal of its predecessor, but there is definitely potential here, and the vibe is undeniably Foster’s.

Foster’s has finally introduced its new brand campaign by Adam&EveDDB ”Why the hell not?”

Ifeoma Dozie, beer brand director for Foster’s at Heineken (the brand’s parent company) said: “Consumers’ outlooks on life have changed – people want to give things a go and share experiences leading to a richer life. The ‘Why the hell not?’ campaign taps into this thinking. The campaign maintains the brand’s long association with comedy and complements the wider changes we’ve been making to the brand. We’re expecting to see the new campaign really drive excitement, interest and ultimately sales for Foster’s.”

Cricket stars settle an old score for Toyota

Thought I won’t pretend to know anything about cricket, I do happen to know a lot about contentious sporting rivalries, so my interest was piqued by this latest spot for Toyota by Saatchi & Saatchi London, which rekindled one of the great rivalries in international cricket by giving legends Michael Vaughan and Glenn McGrath the chance to settle their score at the wheel of a GT86 coupe. The ex-England skipper and former Australian star bowler went head-to-head in a one-off driving challenge to determine who could get one up on the old enemy, but at the wheel instead of at the wicket. Toyota (an official partner to both the England and Wales and the Australian Cricket Boards) came up with a contest on a specially designed course at a world-famous UK race circuit. It’s not necessarily a fresh idea, but both participants appear to be enjoying themselves, and as usual Saatchi managed to get the tone just right.

Michael Vaughan and Glenn McGrath were given the chance to settle their score at the wheel of a GT86 coupe for Toyota

Setting aside bats and balls, each man was given a Toyota GT86 in which to demonstrate his superiority in speed, handling and tactics. For the winner, there was the honour of claiming not the Ashes, but a new trophy; “The Dust.” The film launched last week and will be supported with #settlethescore across the ECB and Toyota social channels and in the grounds at the remaining Ashes test matches. Andy Lex, ECD at Saatchi & Saatchi, said: “Everyone knows the only way to settle an old feud is an automotive tear up - just look at Grease, Ben Hur and Days of Thunder.” Mat Thomas, brand & digital marketing manager, added: “We are delighted to have helped Michael and Glenn discover there's always a better way to settle the score.”

If Carlsberg did free beer

Carlsberg turned London City Airport on its head last week with a surprise initiative by agency Fold 7 that rewarded loyal commuters with free beer crates on the luggage carousel. Now, I’m not exactly the biggest fan of Carlsberg (more of an ale fan myself), but free beer is free beer and there’s nothing more soul destroying than waiting for your luggage, so I admire the sentiment! Sending beer crates round the carousel with a “Take Me, I’m Yours” invitation, passenger reactions were captured on a video, which spread throughout the Twitter like wildfire and has now amasses over 100,000 views! The campaign will be supported by public relations, social media and paid for digital in an effort to further build on the “If Carlsberg did” property that the brand revived recently.

Carlsberg turned London City Airport on its head last week by rewarding loyal commuters with free beer crates on the luggage carousel

Dharmesh Rana, senior brand manager at Carlsberg UK, said: “Waiting for your luggage when you get home from holiday is that defining moment when you know that your holiday is over, you go from the highs of being on holiday back to the reality of returning to work, that’s why we decided to cheer up returning holidaymakers with a crate of ice-cold Carlsberg. We hope our gift made the process of unpacking that little bit more bearable!” Fold 7 CEO Ryan Newey, added: “Everyone knows the worst part of any holiday is the last few hours waiting in the airport when you’re desperate to get home. We’ve taken this everyday moment from a low to a high with Carlsberg by giving people the chance to pick up ‘Probably the best case in the world’, leaving passengers grinning from ear to ear.”

The return of the dreaded Go Compare douche!

There are few figures as divisive in modern advertising as the “Go Compare Opera Singer” played by Welsh tenor Gio Compario. Gio, along with creators Chris Wilkins and Siân Vickers was pensioned off last year when the account moved to Fold7, who decided to change tack by instead taking the viewers on a surreal tour of Wales, the brand’s home. Whilst it was an inventive campaign (part Ballamory, part League of Gentleman), it never really made an impression, so Gio has been brought out of retirement in this ambitious and surprisingly rousing new spot. Isobar, Carat and iProspect have launched the new integrated campaign simply called “He’s Back.” The Dentsu Aegis Network agencies are handling digital creative, out of home, media planning and buying and performance for the campaign, focuses on the scale and impact of Go Compare’s service for customers.

The Go Compare Opera Singer has been brought out of retirement by Carat and Isobar

Carat managing director Matthew Hook said: “We've been able to create a fully integrated and aligned campaign approach within Dentsu Aegis for Go Compare with Isobar creating all the non-TV creative, fully aligned with media delivered by Carat and iProspect. We expect the campaign to have a big impact on the business, and we are looking forward to the next chapter of this story.” Nick Bailey, CEO and ECD of Isobar added: “Whether you love him or hate him, Gio is back. Whatever happens he is sure to shake up the price comparison market once again.”

Booking.com plant their flag in Japan

Accommodation site Booking.com appears to have rather lofty ambitions in Japan. To kick off its first-ever brand campaign in the country, the site debuted the TVC, “Here’s to the Explorers,” as a part of a new integrated brand campaign from Wieden+Kennedy Tokyo, its agency of record in the region. The concept behind the spot is that the travel model in Japan is changing, and that there is a new breed of traveller no longer satisfied taking someone else’s holiday, they want a holiday designed and built especially for them. They are explorers. And with more than 700,000 properties, Booking.com can help them find the perfect basecamp for their adventure.

Booking.com debuted the TVC, “Here’s to the Explorers,” as a part of a new integrated brand campaign from Wieden+Kennedy Tokyo

Booking.com launched the campaign yesterday with a 60-second, 30-second and 15-second TVC. The 60-second spot features three different types of explorers: a salaryman who is tired of the drudgery of the office, a group of city girls who are exasperated with urban life, and a family who desperately needs a break from their routine. The spot is live across Japan. Booking.com will also leverage the campaign through online media, such as Yahoo!Japan, MSN, and its official social accounts, and will launch the second part of the campaign later this autumn, including a social media campaign and out-of-home in partnership with the media agency Mindshare.

Benjamin Hiorns is a freelance writer and struggling musician from Kidderminster in the UK.

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