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Leo Burnett London – McDonald's

Leo Burnett London has created a pretty beefy new campaign for McDonald’s, which turns the focus onto the actual meat for the first time in recent memory, a bold move considering McDonald's has never really been a brand renowned for the quality of its burgers. It's an interesting choice though, and the spot itself, which essentially spends 40 seconds running home the point that all McDonald's burgers are made from 100% real beef, is very sharp and light, with some very interesting cuts (pun

 

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