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Top 10 Account Wins of the Week

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Publicis Media – Molson Coors

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Molson Coors, one of the UK’s biggest brewers, has announced Publicis Media as their new media agency for the United States and United Kingdom. Molson Coors launched an RFP last Autumn to assess media agency support in the United States, United Kingdom and Canada. The appointment of Publicis sees a bespoke media solution called Connect, powered by Publicis Media created for the United States. Zenith Media, part of the Publicis Groupe, are retained in the UK & Ireland. In Canada, the business remains with incumbent

 

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Top 10 Account Wins of the Week

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MEC Tonic MEC UK has hired Sarah Salter to lead MEC Tonic, its innovation division, Jason Dormieux, the MEC UK CEO announced this week. The brand innovation space is at a pivotal point, as innovation has yet to deliver returns that brands are...

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