APMA Star finalists announced
The Communications Council has announced 61 campaigns from 27 clients and 22 agencies for final stages of the APMA Star awards. Running for ten years, the awards celebrate the finest promotional and experiential marketing work from Australia and New Zealand. Leading the way, Leo Burnett Melbourne secured 12 finalists spots, followed by Momentum Worldwide with seven, and ApolloNation with five. This year saw four first time entrants progressing to the final stages, including: 303 Lowe, Edge, Geometry Global New Zealand and The Idea Shed. Finalists were assessed on strategic relevance, originality, creative execution and effectiveness by a panel of 35 judges, across 17 categories. The bronze, silver and gold Star Award winners will be announced at the annual APMA Star Awards presentation on Thursday 6th August at the Pavilion, Sydney Darling Harbour.
Daymond John announced for 2015 Creative LIAsions
Daymond John, the founder and CEO of FUBU, has been announced as the keynote speaker at the 2015 London International Awards’ Creative LIAsions program. John leads an all-star line-up of speakers who will be revealed in the coming weeks. 2015 will be the fourth year in which LIA will host Creative LIAisons (formerly known as “Creative Conversations”), a mentoring program, fully funded by LIA, which runs concurrently with the LIA judging. Attendees are given the opportunity to listen to some of the industry’s biggest names, and are also invited to sit in with the juries on the statue discussions. Created as a way to give back to the industry, LIA has invited 100 young creatives from around the globe to attend this year’s event. A highly limited number of places are given out to network agencies, while certain press and organisations (such as Art Directors Clubs) hold competitions and the winners – dubbed ‘Young Masters’ - are selected to attend.
Daymond John has been announced as the keynote speaker at the 2015 London International Awards’ Creative LIAsions program
Arguably, the most striking element of the Creative LIAsions program is that there is absolutely no cost to the young creative or their employer. The entire initiative - including travel, meals and hotel expenses - is fully funded by LIA. The LIA 2015 Entry System is now accepting entries through August. Judging will take place from 1st October to 10th October. The shortlists will be announced as each judging session concludes, with winners being announced 10th November. John, who is also CEO of Shark Branding and stars on the reality TV show Shark Tank, said of the program, and his involvement: “I had a blast speaking at the London International Awards in the past, and I look forward to doing it again in Las Vegas this October. With the most talented creatives in the world gathered in one place, the energy at LIA is always infectious, I come to inspire, but leave feeling inspired!”
Lego Movie Ad Break takes Grand Prix
The Lego Movie Ad break takeover that ITN Productions co-produced with PHD UK has picked up the Grand Prix at the ThinkBox TV Awards, bringing its awards tally up to 37. This is the last award the campaign was put up for, but the recognition the ad has received goes to show that truly collaborative partnerships, when done well, can deliver consumer and critical acclaim that is over and above what a traditional approach to content could achieve. It's also a shining example of how a perfect synergy between subject and agency can result in some incredibly unique and innovative content.
Ocean on the hunt for creative digital OOH
Ocean has launched its annual Digital Creative Competition to help foster the best creative work in digital OOH advertising, including full motion, subtle motion and interactivity. For the sixth consecutive year, the DOOH media owner is inviting submissions from brands, the creative community and agencies, with the opportunity to win a share of a £450,000 prize pot and a chance for their work to be showcased on Ocean’s DOOH locations and networks across the UK. It is free to enter the competition, which is open until August 28, with the winners to be announced at a prestigious awards ceremony at the IMAX in London on October 8. This year there are two categories for the best interactive and creative concepts. The finalists will go on to be judged by a panel of industry experts.
Ocean has launched its annual Digital Creative Competition to help foster the best creative work in digital OOH advertising
Ocean CEO Tim Bleakley said: “Ocean has invested in this competition to ensure that we draw a new wave of creative talent to the table, constantly evolving the opportunities presented to brands and ensuring we market and implement them to the highest possible quality. It is against this backdrop that we are celebrating the sixth anniversary of a competition that has educated and inspired the creative industry and helped deliver the success story of digital out of home so far by putting digital screens at the heart of creativity. This has always been the ethos behind Ocean, to stimulate understanding and exploitation of the medium and with it, growth and brand count.”
