ad: Annual 2024 Now Open For Entries!
*

Publicis Groupe to focus their resources on AI platform Marcel

Published by

Publicis Groupe Chairman & CEO, Arthur Sadoun, has announced the next step of The Power of One, initiated in 2015 by Maurice Lévy, Chairman of the Supervisory Board of Publicis Groupe.

After the acquisition of Sapient with its world-class technology expertise, and after having broken the barriers between their different entities to form Solution hubs, Publicis Groupe has built what it feels is the platform of the future: Marcel. Marcel will be the first-ever professional assistant platform powered by artificial intelligence and machine learning, that connects 80,000 employees across 200 disciplines in 130 countries. Marcel draws on the predictive nature of AI to identify opportunities, anticipate clients’ needs, connect people, and unleash creativity while harnessing the power of the Groupe’s data spine to drive business solutions.

Marcel's features are inspired by the results of Publicis Groupe’s global talent survey conducted in 2017, revealing authentic insight about how the people within the company want to work in the future. Marcel will give Publicis Groupe newfound opportunities to connect diverse and extreme skill sets seamlessly; designers with data scientists, robotics with retail specialists, consultants with creators, the possibilities are theoretically endless and the business solutions are infinite.

In order to develop and deploy the platform, Publicis Groupe will shift its promotional budget from industry events to focus its investment. In June 2018, Publicis Groupe plans to launch Marcel exclusively at Viva Technology, the world’s leading event for technology and innovation, in Paris. Publicis Groupe will resume its participation in industry events in September 2018. The platform is named after Marcel Bleustein Blanchet, the founder of Publicis and a creative visionary who once famously said “An entrepreneur is a person who leaves the least amount of time between an idea and its execution.”

Arthur Sadoun, Chairman & CEO: “Marcel is another milestone in our ambition to become a platform at the service of our clients. Make no mistake, it is an operational transformation. We are one of the last industries that has yet to unleash the power of every individual thanks to technology. It’s time to draw a line in the sand for our people.”

Carla Serrano, Chief Strategy Officer: “We are applying the strategy we recommend to our clients to ourselves – future-proof your business by delivering valued experiences to your clients, your partners and especially your employees. With Marcel, every person that works at Publicis will come face to face with their best work.”

Mark Tutssel, Creative Chairman of Publicis Communications: “Marcel is a platform for talent and creativity without borders. It unleashes the collective creative firepower of the Groupe, and is a springboard for the infinite potential of ideas.”

The news comes hot on the heels of news that Publicis Groupe plans to withdraw from Cannes Lions and all promotional activations for the next 12 months. They have said the primary reason behind this is to focus more attention and funding on Marcel, which they feel could be the future of not only the company, but advertising in general.

Comments

More Leaders

*

Leaders

Inspiring Female Leaders: An Interview with RAPP CEO Gabrielle Ludzker

Gabrielle Ludzker is not just any CEO. The current head honcho at customer experience agency RAPP has spent her career breaking away from the traditional corporate CEO stereotype. and leads to inspire rule breakers. Gabby is an inspirational rule...

Posted by: Benjamin Hiorns
ad: Annual 2024 Now Open For Entries!