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New York Festivals Winners Announced

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New York Festivals International Advertising Awards competition announced the 2015 award-winners last week at the New York Show gala held at the renowned Jazz at Lincoln Centre's Frederick P. Rose Hall in New York City. New York Festivals is recognised worldwide as a touchstone for global creative excellence in advertising and marketing communications. The annual event celebrating the World's Best Advertising kicked off with a cocktail reception followed by the standing-room only awards ceremony and after-party at Stone Rose Lounge to toast trophy-winners from around the globe.

New York Festivals International Advertising Awards competition announced the 2015 award-winners last week

Marcel Paris was in the spotlight, earning the coveted Best of Show Award for its “Inglorious Fruits & Vegetables” work for Intermarché, the French supermarket. The award-winning integrated campaign celebrated imperfect fruits and vegetables while demonstrating the company's “United against expensive life” motto, and urging consumers to buy ugly looking produce that is not only good for their wallets, but good for the planet. The campaign also earned 3 Grand Prize Awards, 2 First Prize Awards, 2 Second Prize Awards, 1 Third Prize Award, and a single Finalist Award. Intermarché was also honoured with the Brand of the Year Award for their commitment to creativity and innovation. The brand earned the prestigious 2015 Best of Show Award; as well as 3 Grand Prize Awards; 2 First Prize Awards; 2 Second Prize Awards; 1 Third Prize Award; and 1 Finalist Award. Julien Benmoussa, creative director at Marcel Paris, said: “We are very proud to receive the honour of the New York Festivals Best of Show Award, and that a sustainable campaign managed to reach such a large audience and launch a new category of products in supermarkets.”

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Network of the Year went to BBDO for the third year in a row. The award is presented to the agency network that achieves the most awards and produces the finest caliber of work. In total, 24 global BBDO offices earned 2 Grand Prize Awards, 5 First Prize Awards, 8 Second Prize Awards, 29 Third Prize Awards, and 110 Finalist Awards. In addition, the network was honoured with 4 UNDPI Finalist Awards. This year's Regional Agency of the Year Awards, meanwhile, went to the following: Europe - Marcel Paris, France; North America - Leo Burnett Toronto, Canada; South America - AlmapBBDO, São Paulo, Brazil; Asia Pacific - WhybinTBWA Group Melbourne, Australia; and Middle East/Africa - FCB South Africa (Pty) Ltd – Johannesburg, South Africa. Revolver/Will O'Rourke, Australia was honoured with the title of 2015 Production Company of the Year. The Film Production Company of the Year Award is based on total points scored, irrespective of whether these have been entered by the production company, advertising agency, or another third party. Entries produced by Revolver/Will O'Rourke earned 1 Grand Prize Award, 3 First Prize Awards, 2 Second Prize Awards, 2 Third Prize Awards and 9 Finalist Awards.

The UK scored three Grand Prize Awards, and in addition, UK agencies earned 20 Third Prize Awards, 91 Finalist Awards and 2 UNDPI Finalist Awards

The UK scored three Grand Prize Awards: AKQA’s “House of Mambo” for Nike; Abbott Mead Vickers BBDO’s “Sainsbury's Supermarket” for Sainsbury; and Factory’s “The Other Side” for Honda.

 UK agencies also earned a total of 8 First Prize Awards: Abbott Mead Vickers BBDO "Sainsbury’s Supermarkets” took home 3 First Prize Awards and a single Finalist Award for “CELEBRATE” for the Department of Transport. CHI and Partners earned 3 First Prize Awards for “Learn the Hardway” for Princes Trust and Havas Worldwide London was recognised with a First Prize Award for “One of the Gang” for CLIC Sargent.

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Abbott Mead Vickers BBDO was also honoured with a Second Prize Award for “House of Mambo” for Nike and “Unbelievable Bus Shelter” for Pepsi Max. 750mph Ltd. earned Second Prize Awards for “The City” for Heineken and “Beds” for IKEA; and Here Design was recognised with a Second Prize Award for “Bacardi Packaging” for client Bacardi. 

In addition, UK agencies earned 20 Third Prize Awards, 91 Finalist Awards and 2 UNDPI Finalist Awards.

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The 2015 Executive Jury awarded the following prominent agencies with Grand Prize Awards:

  • Marcel Paris, France earned 3 Grand Prize Awards for “Inglorious Fruits & Vegetables” for Intermarche.

  • FCB South Africa (Pty) Ltd earned 2 Grand Prize Awards for “A rainbow for the Rainbow Nation” for Coca-Cola South Africa / Coca-Cola.

  • Leo Burnett Toronto, Chicago, London/Holler for #LikeAGirl for Procter & Gamble / Always.

  • AKQA, United Kingdom and Shanghai for “House of Mamba” for Nike.

  • Factory, United Kingdom for “The Other Side” for Honda.

  • Wieden & Kennedy, USA for “Pick Them Back Up” for Proctor & Gamble.

  • Abbott Mead Vickers BBDO, United Kingdom for “1914” for Sainsbury.

  • Herezie Paris, France “The Beauty of Sharpness” for Zwilling J. A. Henckels / Miyabi.

  • WhybinTBWA Group Melbourne, Australia “ANZ GAYTMs” for ANZ.

  • GGH Lowe GmbH, Grabarz & Partner Werbeagentur GmbH, Germany “Nazis against Nazis - Germany's most involuntary charity walk” for ZDK Gesellschaft Demokratische Kultur GmbH.

  • Sancho BBDO, Colombia “Radiometries” for Exito Foundation.

Each year, New York Festivals, in partnership with the United Nations Department of Public Information, appoints a UN panel to select public service work that exemplifies the aims and ideals of the United Nations. The 2015 UNDPI Jury honoured the following entries: HS Ad, South Korea “DAYCON - Notification Icons for International Days” LG Electronics Inc / LG Mobile earned UNDPI First Prize Award; J. Walter Thompson Riyadh, Saudi Arabia “The Biggest Art Gallery In The World” Arabian contracting services (AL Arabia) earned the UNDPI Second Prize Award; and Lowe China “Human Traffic Sign” Shanghai General Motors/Buick was honoured with the UNDPI Third Prize Award.

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The 2015 International Advertising Awards competition received entries from 89 countries around the globe. The Executive Jury, comprised of 28 of the most awarded Chief Creative Officers, selected this year's winning entries through 5 rounds of live judging from a Shortlist that was chosen by NYF's Grand Jury comprised of 350 members from 60 countries. The Executive Jury awarded the Best in Show Award, 14 Grand Prize Awards, 50 First Prize Awards, 77 Second Prize, 224 Third Prize, and 933 Finalist Awards.

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