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Has Volvo Once Again Made The Next Big YouTube Hit?

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Last year's Epic Split, in which Jean-Claude Van Damme balanced precariously (and hilariously) between two lorries, was a huge YouTube success with more than 70 million views, as well as making a big impression on advertising awards worldwide taking prizes such as Best of Show at The One Show. Volvo is now following up with a new YouTube film, The Casino, which is created by the Swedish advertising agency Forsman & Bodenfors, in a Candid Camera-style practical joke set outside the San Remo casino in Italy. The secretly filmed parking valet Ambrogio Adani gets an unexpected surprise on his first day at work when the new Volvo FH drives up to the red carpet.  

New YouTube commercial, The Casino, a practical joke with parking valet Ambrogio Adani on his first day

The previous films - including The Hook and The Hamster Stunt - all demonstrated particular features of the trucks in dramatic, funny, highly shareable ways. Volvo claims that The Epic Split was the most shared video in the world following its launch. With their new YouTube commercial, the fact that it has been setup as a hidden camera stunt and the fact that these types of video are highly shareable, Volvo belive that the new film will prove its popularity on social media. 

In the new Volvo Trucks’ video, The Casino, we see Adani park one luxury sports car after another, when suddenly a new Volvo FH – famous for its starring role in the film The Ballerina Stunt – drives up to the red carpet. The film is part of the release of Volvo Trucks’ new world-first gearbox, the I-Shift Dual Clutch. The technology is similar to that already found in sports cars, but Volvo Trucks is the first manufacturer in the world to develop this type of gearbox for series-produced heavy vehicles. 

Volvo Trucks - The Casino

In the new video, Academy Award nominated director Henry-Alex Rubin captures the priceless reaction of a new casino valet via hidden cameras. Unaware of what’s in store for his trial shift at the San Remo Casino on the Italian Riviera, the valet has actually been handpicked and set-up to showcase the sports car-like driveability of the new I-Shift Dual Clutch gearbox. 

Volvo Trucks - The Casino: Behind the scenes

Talking about the film director Henry Alex Rubin says, “We wanted to see the parking valet’s reaction when he’s asked to park a large truck. What will he do? Will he try to park it?”

As a reaction to the new Volvo FH driving up to the red carpet, Ambrogio Adani said “When I realized that I was expected to park a truck, my heart just stopped. I thought: How can I park it there?.” 

“We’re really pleased that so many people are taking note of our products. With our latest film about Volvo Trucks’ new transmission, I-Shift Dual Clutch, we are continuing to communicate our technological innovations in a way that is not only relevant to people interested in trucks but also to a wider public,” says Claes Nilsson, President of Volvo Trucks.

Forsman & Bodenfors Website 

Volvo Website 

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